Blue Nile and Diamond Retailing

Throughout the entire case study, 3 question will be answered:

(1) What do you think of the fact that Blue Nile carries about 30,000 stones priced at $2,500 or higher while almost 60 percent of the products sold from the Tiffany Web site are priced around $200? Which of the two product categories is better suited to the online channel?

(2)What do you think of Tiffany’s decision to open smaller retail outlets, focusing on high-end products, to reach smaller affluent areas in the United States?

(3) Which of the three companies do you think was best structured to deal with the downturn in 2009? What advice would you give to each of the three companies regarding their strategy and structure to deal with the downturn in 2009?

The only 2 sections that need to be completed in the template is the INTRODUCTION and the BUSINESS SITUATION.




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