Author: admin

Assignment:

Construct an emergency call up list for your:

1. Airline
2. Corporate Transportation Division

• Flight school

1. Airport
2. Place of Business

Apartment or dorm, or another approved establishment

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Assessment 1 (Individual): Digital Customer Analysis
Word limit: 3,000 (+/- 10%)
Weighting: 30%, submitted both in-class and online

Topic: Choose 3 products on Amazon.com top 100 bestselling products. Analyse customers who purchase these three products using theories and frameworks discussed in class.

ASSIGNMENT 1 TEMPLATE

1. Introduction: What are the 3 chosen products? (description, sale ranks, competition condition etc …) Apply BLOCK 1 in your discussion. (300 words max)

2. Customer decision journey. (700 words max)

3. CUSTOMER PROFILING – using Facebook – compulsory
A. Customer interests – general (200 words max)
B. Investigate customer interests for 3 products, compare and contrast them. (800 max)
C. Design 3 customer profiles based on your analysis in 3B, each profile is for 1 product. Rationale and/or explain the profiles. Explain why targeting the profiles you develop would give brand competitive advantage over conventional demographic targeting. (1000 words max).
Appendix
Provide references of all statistics and sources if you obtain them from places other than Facebook.
Regarding Facebook searches, provide screenshots of your search results here. This is compulsory, especially for search results that support important direction in your customer profiling decision. Merely provide a URL to Facebook is not sufficient.

Tips:
Do not start your analysis with demographics.
Do not choose brands that are too famous.
Novelty products are more interesting than utility products to talk about.
Be ANALYTICAL – not DESCRIPTIVE
Use tables, charts, diagrams and other visuals to demonstrate your answer.
Always, always, always draw a thoughtful conclusion at the end of your assignment (a thoughtful conclusion isn’t a summary).

Reading List
Required
Batra & Keller (2016) “Integrating Marketing Communications: New Findings, New Lessons, and New Ideas,” Journal of Marketing, 80, 122-145.
Green, Melanie C., and Timothy C. Brock (2000), “The Role of Transportation in the Persuasiveness of Public Narratives”. Journal of Personality and Social Psychology, 79(5): 701-721.
Lamberton & Stephen (2016) “A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry,” Journal of Marketing, 80, 146-172.
Kumar et al (2016) “ From Social to Sale: The Effects of Firm-Generated Content in Social Media on Consumer Behavior,” Journal of Marketing, 80. 7-25.
Yadav & Pavlou (2014) “Marketing in Computer-Mediated Environments: Research Systensis and New Directions,” Journal of Marketing, 78, 20-40.
Reference
Argo, Jennifer J., Rui (Juliet) Zhu, and Darren W. Dahl (2008), “Fact or Fiction: An Investigation of Empathy Differences in Response to Emotional Melodramatic Entertainment”. Journal of Consumer Research, 34(February): 614-623.
Escalas, Jennifer Edson (2007), “Self-Referencing and Persuasion: Narrative Transportation Versus Analytical Elaboration”. Journal of Consumer Research, 33(March): 421-431.
Green, Melanie C., and Timothy C. Brock (2000), “The Role of Transportation in the Persuasiveness of Public Narratives”. Journal of Personality and Social Psychology, 79(5): 701-721.
Megehee, C. M. and Woodside, A. G. (2010) “Creating Visual Narrative Art for Decoding Stories That Consumers and Brands Tell” Psychology & Marketing, Vol. 27(6): 603–622.
Doan T. Nguyen (2014) “Charity appeal story with a tribal stigma anti-climax twist – consequences of revealing unanticipated information in storytelling”, Journal of Strategic Marketing, available online 10 July 2014.
Nguyen (Natalie) Truong, Doan T. Nguyen & Nicole Hartley (2014), Consumer social identity: cool and single or caring and attached, Journal of Strategic Marketing,
Russell, Cristel Antonia (2002), “Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude”. Journal of Consumer Research, 29(3): 306-318.
Stern, Barbara A. (1994), “Classical and Vignette Television Advertising Dramas: Structural Models, Formal Analysis, and Consumer Effects”. Journal of Consumer Research, 20(March): 601-615.
Wang, Jing, and Bobby J. Calder (2006), “Media Transportation and Advertising”. Journal of Consumer Research, 33(September): 151-162.
Woodside, A.G. (2007) “Using the forced metaphor-elicitation technique (FMET) to meet animal companions within self” Journal of Business Research, 61: 480-87.
Woodside, A.G., Sood, S. and Miller, K.E. (2008) “When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing” Psychology & Marketing, Vol. 25(2): 97–145.

Reading and Reference Material
For reading list, and reference material, please open the folder.

The links below are here for your easy access, and for those who don’t open folders.

Inspiration for content Facebook page

https://www.facebook.com/error404officialteam/

Buzzfeed

https://www.buzzfeed.com/?country=au

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Master of Human Resource Management

The Course is Strategic Staffing

The Essay Question :

Critically Discuss staffing evaluation and its importance ?

Note : Explain comprehensively your answer. Avoid the use of bullets or outline format. Comprehensive essay needed.

one Full page is required

Primary Document Analysis Handout

When you analyze a primary source, you are undertaking the most important job of the historian. Understanding past events through an

examination of primary sources– journals, reports, newspaper articles, letters, court case records, novels, artworks, music or

autobiographies—is critical to developing a greater understanding of the historical past.As a historian, you will approach a source with a

different set of experiences and skills, and will therefore interpret the document differently.

Students will analyze the content, messages, and historical context of the document provided for each module. Students must first put the

document in its historical context, before establishing its historical significance, and critically analyze its’ core themes. A specific hand

out, detailing how to perform a document analysis will be made available through Blackboard. Document analyses should be 6-7 pages in length,

size 12 font, Times New Roman, double-spaced. All assignments will be submitted through Blackboard pm on the date they are due. Assignments

must be submitted in Word .doc or .docx format.

For each document analysis:
– 30% of the grade will be based on placing the document in its proper historical context, IE When was the document written? What was

happening at this time? What factors and other actors might have influenced the creation, distribution, and reception of this document?

Additional research will be required to do this. Students must use scholarly sources (no dictionaries, encyclopedia, or Wikipedia allowed). All

citations must be in Chicago format. Footnotes are to be used (No MLA or APA citations).

– 30% of the grade will be based on establishing the historical significance of the work. IE Why is this document importance? What was

the wider implications and significance of it within the country it was produced? Outside of that country? How did various groups of people

react and receive it?
–
– 30% of the grade will be determined based on the understanding demonstrated of the core messages and themesin the document. What is the

author discussing? What messages, ideas, concepts, ideologies, and beliefs are being discussed? Why are these important?
– 10% of the grade will be calculated based on proper use of grammar, syntax, spelling mistakes, punctuation errors, and formatting

issues.

In order to analyze a primary source you need information about two things: the document itself, and the era from which it comes. It is

critical that you both analyze the core messages of the document, as well as the historical context surrounding its creation and reception.
The following questions may be helpful to you as you begin to analyze the sources:

1. Think about the purpose of the source. What was the author’s message or argument? Is the message explicit or implicit?
2. How does the author try to get the message across? What methods do they use?
3. What information do we know about the author? Race, sex, class, occupation, religion, age, region, political beliefs? Does any of this

matter in the text? If so, how so?
4. Who is the intended audience of the document?
5. What does the author say AND what does the author NOT say?
6. Does it describe any ideology and/or behavior?
7. Does it talk discuss the beliefs/actions of elite, or of “ordinary” people?
8. What historical questions can you answer using this source? What are the benefits of using this kind of source?
9. What questions can this source NOT help you answer? What are the limitations of this type of source?
10. How does your analysis fit with the interpretations of other historians? Does this source support or challenge their argument?
11. WHY IS THIS SOURCE IMPORTANT?

Remember that you do not need to specifically address all of these questions. However, they are designed to guide you as you analyze the

document, and ensure that the critical information is included in your analysis. Students MUST answer the basic questions (Who, What, When,

Where, Why) concerning the document and the author.

The paper was uploaded to the server….Below are feedback for Chapter 3:…… When citing Lin, for example, the citation should have past tense language Ie.: Lin (2013) noted, not notes. The authors aren’t suggesting, but have already suggested……
P. 86: Needs to expand on the eidetic reduction, How? Why? Purpose? Significance to the analysis?…..
P. 86: Needs to add that the findings will be ranked or sorted and that there will be primary and secondary findings. Discuss how he will do that. Should not be based on quantity, but rather function and purpose to the study.

I have read through Chapter 3 and highlighted in yellow all of the cases I saw where you did not use past case language in citing your authors. You tend to cite them in the present tense but since the work has already been completed, you need to use past tense. In fact, this really should be done throughout the proposal because you do have a tendency in a lot of cases to cite the author’s in present rather than past tense. For example, rather than saying something like Jones asserts, it should be Jones asserted…….

You do talk about the eidetic reduction but not to a great extent. Another paragraph or two on this should be sufficient providing that you respond regarding the how, why, purpose, and significance to the analysis………

The comment on P. 86 that you need to add that your findings will be ranked or sorted and that there will be primary and secondary findings will be easy for you to insert into chapter 3. In discussing this, keep the comment in mind that this should not be based on quantity, but rather, on function and purpose to your study.(this portion should be one page and a quarter)….Please highlight all changes. add two references for this portion

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1.Discuss several aspects of professional communication as it relates to the use of language in terms of form (e.g., clarity, accuracy) and content (culture and/or ethics). Cite the references you used to compose your response (from required readings).

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Randomized Controlled Trial (RCT) (Portfolio Part 2) – Pharmacotherapeutic Research Evidence
o Search the literature for an RCT of a pharmacotherapeutic agent. This could be a drug, CAM, or an herb/food used to prevent or treat

diseases such as garlic or tea. Read the RCT and write a 1 page summary of the study including a description of 1) the aim of the study, 2) the

pharmacotherapeutic agent, 3) the sample, and 4) the findings. Save the article to include in the portfolio.
o YouTube review: The Gold Standard: What are randomized controlled trials and why are they important?
Criteria Ratings Pts
Choose a randomized controlled trial (RCT) of a pharmacotherapeutic agent 3.0 pts
Full Marks 0.0 pts
No Marks
3.0 pts
One page summary which includes a description of: the aim/purpose of the study 3.0 pts
Full Marks 0.0 pts
No Marks
3.0 pts
The pharmacotherapeutic agent 1.0 pts
Full Marks 0.0 pts
No Marks
1.0 pts
The sample and sampling strategy 3.0 pts
Full Marks 0.0 pts
No Marks
3.0 pts
Methodology 4.0 pts
Full Marks 0.0 pts
No Marks
4.0 pts
and the findings 6.0 pts
Full Marks 0.0 pts
No Marks
6.0 pts
Formatted in APA (6th ed.) style, with a cover page, introduction, conclusion, and reference list. 5.0 pts
Full Marks 0.0 pts
No Marks
5.0 pts

Order instructions

As with any professional field, ethical and cultural competency issues can arise in human services. Sometimes ethical and cultural competence issues are not obvious and can be difficult to identify. Once human services administrators are aware of an issue, they must confront it immediately. Addressing these issues takes strategy, skill, and leadership. It is important for human services administrators to use the tools at their disposal, such as codes of ethics or supervision, to identify and address ethical and cultural competency issues. How a human services administrator addresses these issues might be influenced by his or her leadership style.

Post at least two examples of ethical or cultural issues that may occur in your area of human services. Then explain the tools you might use to identify and address ethical issues and issues related to cultural competence. Finally, explain how your leadership style might influence the tools you select to use.

Note: You will access this article from the Walden Library databases.

Cooner, T. S. (2014). Using Facebook to explore boundary issues for social workers in a networked society: Students’ perceptions of learning. British Journal of Social Work, 44(4), 1063–1080.

 

Note: You will access this article from the Walden Library databases.

Lee, O. E.-K., & Priester, M. A. (2015). Increasing awareness of diversity through community engagement and films. Journal of Social Work Education, 51(1), 35–46.

 

Note: You will access this article from the Walden Library databases.

Pullen-Sansfaçon, A. (2011). Ethics and conduct in self-directed groupwork: Some lessons for the development of a more ethical social work practice. Ethics & Social Welfare, 5(4), 361–-379.

 

Note: You will access this article from the Walden Library databases.

Warren, J., Ahls, C., Asfaw, A. H., Núñez, J. C., Weatherford, J., & Zakaria, N. S. (2014). Ethics issues and training needs of mental health practitioners in a rural setting. Journal of Social Work Values & Ethics, 11(2), 61–75.

 

Note: You will access this article from the Walden Library databases.

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Writer I have copy and paste you a copy of the letter that has been sent to several different companies and they all kept the money but did not follow the terms and agreement in the letter. Now we desperate need a letter informing another company of these issues that has the power to correct this matter personally or make the agencies do their job.The main purpose of this letter is to inform the commission of the incident and ask him to cor rectify this matter by deleting the item off her report because the company has accepted the terms and must honor the contract fully as they accepted the payment.
Name
Address

Cook Sales Inc
P.O. Box 538389
Atlanta GA 30353-8389

Reference:
Account #
NOVATION CONTRACT

Dear xxx:

I am sending you $2225.00 for the lease of the storage unit. By accepting the money, you will confirm that it is in agreement with your new terms and conditions. This procedure will result in a binding contract which puts the lease company under the obligations to the terms and conditions of the novation contract. The terms and conditions include:

a)Termination of all previous agreements

b)Acceptance that the debt is ‘paid as agreed’

c)Abdication of any demanded right of adjudication against me

d)Legal duty honoring the agreement and reporting the disputed account to credit reporting agencies
e)Agreement that no collection activity will be taken against me and that any assigners will be notified that the account is to be paid as agreed
f)The agreement that the company will verify in writing under penalty of perjury any amount of debt that I

g)allegedly owe

h)Agreement that their non-adherence to the terms of the novation contract will harm me and cause damages which will make the alleged collector to have liability damages.

My novation contract terminates the legal ground for the leasing company or any collection

agent to disregard my loan and novation contract by my:

a)Determining the loan company’s duties, and those of third party debt collectors to prove under oath the amount of debt claimed as owed by me
b)Clearing any disagreements between your request for proof of any purported debt and all presentations by third parties which contain unproven claims of debt against me
c)Eliminating any conjecture that you intentionally evaded a known debt.

Yours faithfully,
_____________________

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