please use the template provided, and follow all the layout provided
How is a Briefing Note structured?
Briefing notes often follow a standard format .They have three main parts:
The purpose (usually stated as the issue, topic or purpose) – states what has happened, is happening, will happen or might happen that requires his or her attention. When appropriate, it states what strengths (internal capabilities), weaknesses (internal vulnerabilities), opportunities (external circumstances that can be exploited) or threats (external circumstances that present a danger)exist.(SWOT)
In addressing SWOT, the Considerations section will take account of PESTLE factors as needed, i.e.
• political factors (e.g., public opinion);
• economic factors (e.g., budget considerations, financial impact on stakeholders);
• social factors (e.g., impact on education, culture, families, the elderly, employees);
• technological factors (e.g., technological capabilities and constraints);
• legal factors (e.g., requirements of law, regulations, treaties or contracts); and
• ecological factors (e.g., impact on wildlife, oceans, greenhouse gases).
A summary of the facts (what this section contains and the headings used will be determined by the purpose of the briefing note). Should condense the key messages of the briefing note. Include a deadline for a decision, signature or action, if needed.
The conclusion (this may be a conclusion, a recommendation or other advice, or both).
P(5.u)
Prime Essay Services , written from scratch, delivered on time, at affordable rates!
Describe the advice and tips that Mark Schaefer, in his book Social Media Explained, gives leaders, executives, professionals, and practitioners about the role of social media for businesses, what to do with it, and how to maximize its use. In this 2-part paper, make your argument using the parameters listed below:
Part A: Social Media for Business (Due Week 3)
Discuss why social media is trending as a key tool in the marketing decisions of most businesses.
Describe how social media works in the business environment.
Consider the types of questions and objections you might encounter when putting together social media initiatives at your organization and how you propose to overcome those obstacles.
Format Requirements: The paper is to be clear and concise, and you will lose points for improper grammar, punctuation, and spelling. The paper is to be no shorter than 7 pages nor longer than 10 pages in length (typed, double-spaced). You will automatically lose points if these limits are not followed. The 7-page minimum does not include the title page, abstract, reference page, or any diagrams, graphs, tables, pictures, charts, etc., that are not pure written text. Incorporate a minimum of at least 3 peer-reviewed scholarly sources published within the last 5 years. Citations should be referenced according to APA style.
Anatomy of a Social-Powered Customer Service Win
Building Brand – The Power of Social Media: Daryl D’Souza at TEDxRyersonU
Week 3 Overview
Topics
Why Use Social Media?
The Value of Social Media
Measuring the Data
Role of Social Media sites: Internal and External Communications
Best Business Practices in Social Media
Engaging Employees and Clients through Social Media
Learning Outcomes
By the end of this week, students will be able to:
Define the key terms and issues in social media, and understand how they relate to and support the organization’s mission.
Differentiate among social platforms, and assess the viability of various social media tools relative to an organization’s desired outcomes and goals.
Read & Review
Schaefer (2014): Chapters 6 & 7
What is the value of social media and how do we measure it?
We’re in a niche market. Do we really need to use social media?
View:
Week 3 Lecture Notes
Learn Roles and Involvement in Social Media by Studying the Wrong Approach!
1. Isolate your team.
Everyone knows that corporate life can be fraught with politics and that all other forms of marketing are dying. The best thing to do as a social media leader is to shelter your team from all other teams.
Encourage them all to exist inside a bubble, communicating only with you and perhaps your social agency. If you ever do need to communicate with other teams, be sure to speak only in terms of “likes”, retweets, and repins. Never consider where social media could integrate into broader campaigns or into the overall marketing mix.
2. Don’t measure your results.
Social media is so unique, why try to reduce the magic to numbers? You know in your heart that the engaging campaign you just ran truly moved the needle, so evaluate it in terms of feelings rather than math. Besides—you’re so busy doing, that it doesn’t make sense to stop doing in order to measure. That would take your eye off the prize.
3. Make social communications one-way only.
The best way to make friends is to talk about yourself incessantly. So don’t ask questions. Don’t ask for customer opinions or feedback, and in the unfortunate event you get any, ignore it completely. And when it comes to negative feedback? Enforce a strict rule to delete any and all negative comments, flag them as “inappropriate,” and definitely don’t respond—that would just be encouraging the bad customer behavior. Listening to feedback leads only to tragedies like this (Links to an external site.)Links to an external site., where feelings and egos get hurt.
4. Post to drive business value, not customer value.
Also known as WIIFM (what’s in it for me), this commandment ensures that all your social communications drive just your own agenda.
After all, people need to be told what to do and how to buy. So if they haven’t responded to your 5% off promotion, keep reposting it until it works—over and over and over. Who needs ads when you can post for free?
5. Don’t let data interfere with your ideas.
Never let data interfere with what your gut or articles on the internet are telling you. You know how pesky data can be, particularly when it just won’t support a theory that you like. So when data is inconveniencing you, ignore it at all costs. Call it “inconclusive,” if you must call it anything, and then bury it.
6. Covet big numbers!
It’s hard enough to get the C-suite to pay attention to social media, so ensure that you focus on the biggest numbers you can find. In most cases, this will be fans or followers. Don’t worry about engagement, conversion, or the quality of your audience or customer loyalty. These kinds of metrics really only confuse the issue.
7. Treat social media as a magical ATM.
Is your content shareable? Are your customers your advocates? Is there a positive dialogue around your brand online? Is your social network engaged? Who cares?! Engagement is too wishy-washy—you need some hard ROI. And if your customers aren’t engaging with you, go right to paid media and skip owned content entirely. You can’t waste your time worrying about the little stuff like building community.
8. Ignore the competition.
Your company is as unique as you, and if you’re going to get ahead it’s best to ignore the competition. Competitive performance is just a distraction. And if you grew your audience or your engagement by 10%, it would only depress you to learn that your competitor grew 200%. And why set yourself up for those kinds of difficult feelings? You know in your heart that you’re massively outpacing everyone. And that’s all you need to know.
9. Demand only good news.
Nobody likes a Debbie Downer, and we all want to be appreciated for our efforts and hard work. What’s the point of doing all this work to not be the leader? So if your agency—or anyone, for that matter—tries to pretend like you’re not crushing your marketplace, close the browser or burn the printed report immediately. You don’t want that kind of bad energy in your office, let alone in your mind.
10. Delegate social media only to the young—and then don’t support them.
After all, if you can eat a pizza, you can make a pizza, so it makes sense to give social media over to the digital natives. Any one of them will do. They grew up on Facebook, so they will know how to market your 100-year-old brand without any training, guidelines, or strategy. A no-rules policy inspires creativity and honesty, leading to gems like this (Links to an external site.)Links to an external site..
And if you can’t hand social media over to a Millennial, you can just make it someone’s second job and see what happens. How much time could social media require, anyway? It’s not like there’s over a billion people on it or anything.
Part A: Social Media for Business
Describe the advice and tips that Mark Schaefer, in his book Social Media Explained, gives leaders, executives, professionals, and practitioners about the role of social media for businesses, what to do with it, and how to maximize its use. In this 2-part paper, make your argument using the parameters listed below:
Part A: Social Media for Business (Due Week 3)
• Discuss why social media is trending as a key tool in the marketing decisions of most businesses.
• Describe how social media works in the business environment.
• Consider the types of questions and objections you might encounter when putting together social media initiatives at your organization and how you propose to overcome those obstacles.
Format Requirements: The paper is to be clear and concise, and you will lose points for improper grammar, punctuation, and spelling. The paper is to be no shorter than 7 pages nor longer than 10 pages in length (typed, double-spaced). You will automatically lose points if these limits are not followed. The 7-page minimum does not include the title page, abstract, reference page, or any diagrams, graphs, tables, pictures, charts, etc., that are not pure written text. Incorporate a minimum of at least 3 peer-reviewed scholarly sources published within the last 5 years. Citations should be referenced according to APA style.
ITE 480 – Writing Assignment 1 (10% of overall grade)
Subject: Information Technology, my Focus Track, and Me
For this assignment you will examine your current thoughts and assumptions about the particular area of IT you have selected or are considering for your focus track: Web Publishing, Networking, or Digital Forensics. You will assess your suitability (or unsuitability) for that area of IT for you. The research for this assignment requires that you consult sources, including ‘yourself’ as a source, that will provide information about the specific area of IT you are planning on pursuing.
You will begin this assignment with a hypothesis, gather and analyze information from your various sources, and discuss the validity of your initial hypothesis, establishing why and how your potential chosen area of IT is (or isn’t) a sound, logical match for the person you are or want to become.
Your hypothesis regarding the area of IT you have selected should be included in an Introduction section. A potential hypothesis statement would be Web Publishing (or Networking or Digital Forensics – replace with your main focus) is the Field of IT for Me. You may include brief additional information on why you think this is the best direction for you but the details will be covered later in section 3.
The second section should include a description of what you believe and can document what really goes on in the specific area of IT you have selected. Specific relevant details about your area of IT should go into this section. This area requires at least four supporting references including at least one from an occupational outlook guide which as closely as possible refers to the careers related to your chosen area of IT. Include if possible from this source information about potential working conditions, salaries, job availability, opportunities for advancement, etc. related to jobs in your area of IT. An interview or short discussion with an individual who actually works full time in your selected area of IT can be one of your sources of material for this section. (Note: even if you are currently working in the field, you cannot be the only source of information — you must research and have references!) Be sure to consider geographic location in your assessment as well. Be sure to cite your sources in your References section.
The draft assignment should include the initial hypothesis and a discussion of your sources of career information which are discussed below. The draft is expected to be a draft but should include at minimum these two complete sections. The draft will not be graded for grammar but should be in the format specified at the end of this document. It is expected that sections three and four will be added after the draft is submitted.
The third section should, as described above, be related to you and your fit for the area of IT you have selected. Do the details you have discovered and documented in the third section suggest that you will or will not be a good fit for that area of IT? How and why? Your own experiences, interests, achievements, and aspirations should also be included in this section. Experiences may include childhood or previous work experiences that sparked an interest in this area of IT. Descriptions of academic or other projects you have worked on which suggested to you that this
area of IT would be a good fit for you may also be included. Describe the kind of work you want to spend the rest of your life doing and the goals you want to achieve as a worker in the particular area of IT you have selected.
The fourth section is a conclusion where you will revisit your introductory hypothesis where you will assess, in detail, the validity of your hypothesis in light of the information you have gathered and analyzed. Explain why your chosen area of IT is or is not a good match for you. Explicitly describe how, where, and why you see yourself fitting (or not fitting) into that area of IT and explicitly describe how that area of IT aligns with your life goals. Describe the steps you intend to take making a place for yourself in that area of IT. Describe yourself, hypothetically, at work in that area of IT five years after graduation.
The final document will be a minimum 1000-word paper (not including References) in which you advance a hypothesis regarding you and your chosen area of IT, then validate or prove the truth (or disproof) of this hypothesis. While you may not be 100% certain of your area of IT focus (which is perfectly fine), hopefully writing this paper will solidify your thoughts on this important decision.
References: Use APA 6th format for your citation (visit https://owl.english.purdue.edu/owl/resource/560/01/ for a guide). You MUST include citations for your reference articles or resources being reviewed.
Document Creation Guidelines – use the settings below
Margins: Top 1″ Line Spacing: Double Left 1″ Font: Times (or similar) Right 1″ Font Size: 12 point only Bottom 1″
Header: Each page except the first page should have the author’s name, ITE 480, and a page number as a header.
Title: Include a single spaced title on the top line of the first page that indicates the nature of the assignment. In the title you should include the phrase ‘Information Technology, the ### Focus Track and Your Name’. Replace ### with the name of your ITE focus track (Web Publishing, Networking, or Digital Forensics). This is NOT a separate document—it is part of page 1 of your paper.
Length: Minimum length is at least 1000 words.
Using different instructions than the above for fonts, font sizes, margins, titles, or headers or not meeting the minimum length requirement will result in a loss of points.
Document Name: Use Word to create this document and name the original ITandME_LastName_FirstName.docx
P(5.u)
Prime Essay Services , written from scratch, delivered on time, at affordable rates!
The main purpose in writing an essay is to convince the reader that your position or point of view is valid, well-justified, and well-substantiated by
relevant research. The process of arguing the case to arrive at the conclusion is as important as the conclusion itself.
For this assignment it is required that you select one of the five starter topics below and give your opinion on that topic, supported with at least 1
example from an external source (internet: scholarly journal, book, presentation, whitepaper, blog, etc. These questions are related to the topic(s)
from the HRM lectures 4, 5 and 6. (see attached slides and HRM Reader). You are NOT allowed to change your chosen topic, but you are allowed to give it
your own direction. Select one of the following topics for your essay:
1. Name and discuss three issues facing Human Resource Management in the changing international business environment with examples
2. Explain the importance of Human Capital in international organizations. Name at least three recent initiatives of international companies that
support your view.
3. Describe and explain the (dis)advantages of a Global HR System based on a real company case.
4. Explain how Knowledge Management can revolutionize the way an organization functions. Use the steps of the KM Cycle (HRM reader) to support your
view.
5. Choose a multinational organization of your own choice (think of:Coca-Cola®, LG®, Nestlé®, IBM®, Anheuser-Busch, Starbucks®, etc.). Explain:
o The goals and strategy of the organization in the mission statement, values, and goals;
o The goals and strategy of HR in the career-related web pages;
o Review further pertinent information about the company on its site or other informational websites;
o How the organization has aligned the HR strategy with the organization’s strategy and why alignment is important.
Font & Format:
Word processed, using Times New Roman in size 12 fonts, double-spaced
Page layout should have 3cm wide side margins and 2.5cm top and bottom margins
Header information containing the unit code and Assignment number example:
SCY 1206 Assignment 1
Footer information containing student name, Student number and page number example:
Ayah Cibulo 100000, page 1 of 15
All headings should be bold, size 14, sub-headings bold, size 1
P(5.u)
Prime Essay Services , written from scratch, delivered on time, at affordable rates!
http://www.gordonparksfoundation.org/archive/the-fontenelle-family-1967
you should practice analyzing visual texts, using the writing process, and developing a well-constructed essay in formal register. The essay should show how an analysis of the visual components of an image leads to a better understanding of the image.
The first step in this process will be to choose an image. Browse the images available through the Gordon Parks Foundation Archives.
Introduction: Identify and describe the image. It is so very important that you identify the image very clearly. Use the name of the photographer and the image: for example, you might say, “In Gordon Parks’s photograph titled “American Gothic,” a woman stands in front of a flag with a broom in her hand and a mop in the background.” In the introduction, you might show why the image is important or relevant or provide some background information about it. Please embed the image into the body of your essay somewhere so that the readers can see it. One way to embed the image is to put your mouse on the image and right-click, and then select “copy.” Next, go to your document and right-click on your document, and then select “paste.”
Thesis: Tell your readers what idea or story the image communicates. Be sure the thesis shows the result of your analysis. (See the above discussion in #4 under Process for Completion.)
Supporting paragraphs: Explain how the visual elements come together to create meaning. In multiple body paragraphs, discuss the effect of content, framing, composition, color, focus, angle, lighting and/or context. You should not discuss every one of these elements, but you should discuss enough of them so that your reader understands how the visual elements work together to create a story and to create meaning. You may have three or more body paragraphs dedicated to this task. It would be a good idea to discuss just one or two elements in each paragraph.
Conclusion: At a minimum, your conclusion should remind your reader how the visual elements convey meaning
P(2)
Prime Essay Services , written from scratch, delivered on time, at affordable rates!
After researching competitors and the trends and needs of the city or town where you live (average age, income, lifestyle, etc.) develop an idea for your own personal shopping or personal style business. Define your target demographic. Give your company a name and develop both a mission statement, a core strategy, and a slogan that reflects your “brand.”
Develop your “brand” to include a slogan, logo, tag-line, etc. Collect a scrapbook of fashion ads from major magazines – like Vogue, Elle, Lucky, Harper’s, GQ, and Esquire. When you have pulled out 20 different ads, study the “copy” and how it works with the visual. Write an ad for your own company – with a slogan or headline, tagline, and body copy. Pair your ad with a photograph or image you download from the Internet. Prepare a written report with all this information.
After doing some research on various online social media, professional networking and business sites, select four that you will focus your efforts on and describe in your report specific details of your ideas for marketing and publicity.
Submit all of the information from this project in the forms below.
2.) Develop a budget and list of stores you’d visit (online or retail) for a personal shopping trip to present to a family of three for seasonal clothing. You will need to enlist the services of three real individuals for this project to play the part of your prospective client family. Include a list of questions you’d ask them in your initial consultation, as well as a list of retail stores that cater to their needs in their area.
Analyze what they have and what they need and do a thorough closet audit. Next, determine their body types and skin tones, and hair colors. What colors work best with their skin tones? What styles work best with their body types?
You must propose a maximum budget for the seasonal wardrobe. You must salvage some of their staples and find new looks that are flattering and transform them into a sophisticated, polished, and up-to-date person. Take into account their lifestyle needs and climate where they live. You will create a mood board for each family member.
Take pictures of before and after and write a report justifying your purchases, detailing what you salvaged from their closet and what you added, analyzing skin tone and body type, describing your rationale for your purchases. You should have “before” and “after” pictures. Submit your findings in the form below.P(5.u)
Prime Essay Services , written from scratch, delivered on time, at affordable rates!
In this assignment you will use data on starting salaries for a specific major field (finance) and data on the cost of attending college (College of
Southern Maryland) to calculate the value of your own degree and write a brief report (2-page maximum) that details your procedures and findings.
Include an appendix with your Excel tables and a works cited section on separate page at end (does not count towards length requirement) citing any data
and other sources used.
Written material should be typed, 12 pt. font, double spaced with 1 inch margins. Please do not ask me to accept assignments that are not combined, and
please do not exceed the space limit of two written pages of text–my grading will stop there. When you are ready to submit your project, please include
your paper and the file containing your data.
This report should include the following components:
• A description of your projected career path and the assumptions you have made about your salary progression.
• An estimate of the net present value (NPV) of expected lifetime earnings for someone in the major you selected and an estimate of the internal
rate of return (IRR) to an investment in a degree in the major you selected.
• An explanation of your data sources and a discussion of any assumptions you had to make.
• An interpretation and contextualization of your results.
Potential Data Sources:
• The annual salary survey of the National Association of Colleges and Employers (NACE) has information on reported starting salaries for over
400,000 employers across the US.
• The Census Bureau has age-earnings profiles for individuals by education level. Go to Census.gov, click on Tools>>Income &
Poverty>>Income>>Detailed Tables>>Person. The PINC-04 tables will be the most useful for finding starting salaries by age group.
• You should be able to find interest rates (necessary for your NPV calculations) from the US Treasury’s website or from The Wall Street Journal.
• The cost of attendance can be found on the University’s admissions pages or in the Statistical Abstract of the US.
• The BLS (bls.gov) is a great source for information on earnings growth, inflation rates, and expected work life.
Tips for Getting Started
• In thinking about your projected career path, you may want to think about whether you expect to take time off or cut back your work-hours at any
point during your career.
• Do you expect to go on to obtain an advanced degree? In that case, you may instead want to calculate the return to this advanced degree. See
me if you want to do this and aren’t sure where to start.
• You need to use EXCEL or some other spreadsheet program. This will be very helpful in making your NPV and IRR calculations since these
functions are built into Excel.
• Make sure your calculations seem reasonable. If you are calculating a very high IRR, make sure you are taking into account both direct and
opportunity costs.
• Pay careful attention to which costs should and should not be included in your calculations. (e.g. should you include the cost of room and
board?)
• Be sure you use starting salaries for your salary in year 1; otherwise your earnings profile will be inflated.
• Errors in spelling, grammar, and punctuation will result in reduced grades.
The class this week is concerned with Acquisition and implementation – application portfolio development and maintenance.
University of Uriarra (part 1) – applications portfolio
The tutorial questions for this week involve case study. The case study considers a fictitious university, the University of Uriarra. The focus for this week is on the application systems portfolio for the University of Uriarra – see the case study documents in attached file.
The case study identified 9 major applications (pages 4 and 5) and you need to consider these from an application portfolio management perspective and suggest a future trajectory for each of these applications.
The week 4 lecture material provides a number of ways of assessing current and future applications. (I have attached).
In this tute we will focus mostly on the approach described in an article by Michel Van Aerle (http://www.cs.uu.nl/wiki/MethodEngineering/ProductPortfolioAssessment) The origins of this approach are a little unclear however the Meta Group (now absorbed into Gartner) used a “business value/technical condition” matrix similar to this, and Sward also described an IT Business Value approach in an Intel publications. Some details of this approach are also included in the lecture notes for week 4.
Make an assessment of each of the 9 applications using as much of this approach as you can. Note that you may need to make some assumptions about both the applications and the approach you use in order to make an assessment of the applications – don’t worry too much about this and do the best you can, as some of the value in this exercise is in having a discussion about the underpinning rationale for the application assessments.
You will need to draw a matrix of the application business value (BV) mapped against technical quality (TQ) and then position each application on the matrix. For each system, you should provide a brief justification for its position in the matrix.
Using this information, you should then decide which systems (if any) are candidates for redevelopment (and their priority), which systems (if any) should be abandoned, and the priority between the remaining systems for maintenance activity.
Your submission should also provide some thoughts on the limitations in using such an approach. Are there other factors you think might be helpful in deciding the fate of the systems, or their priority for re-development/maintenance?
P(5.u)
Prime Essay Services , written from scratch, delivered on time, at affordable rates!
First time here?
Awesome! We will spare no effort to give you a most pleasant experience.
Our record is the best in the industry but this is hardly a surprise; we handpick our writers after they are proven to be consistent, reliable and completely able in their areas of expertise.
Order your custom essay paper, research paper NOW and we’ll turn your frustrations into a sigh of relief
