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Select a product or service for this assignment.

Review Ch. 9 of Business Communication about writing effective persuasive messages.

Complete the following two parts to sell the product or service to two different audiences.

Part I: Write a message to persuade your boss to invest capital resources to develop the product or service for sale.

Include secondary research to support your argument and explain what you will do in case the selected product or service does not initially sell as much as expected. Cite and reference sources using APA formatting.

Select the appropriate channel for delivering your message based on context, audience, and purpose.

Explain why you selected the channel. Note: Part I is the basis of your Week 5 Persuasive Presentation assignment.

Part II: Write a sales pitch to sell the product/service to the end consumer. The sales pitch that you write could be part of a marketing campaign, which can be the verbiage for a commercial, a flyer, a message posted on social network, and so on. Make sure to identify the context, as per the examples, in which the sales pitch will take place.

Select the appropriate channel for delivering your message based on context, audience, and purpose.

Explain why you selected the channel.

Include an APA formatted title page for the assignment.

Click the Assignment Files tab to submit your assignment. Notify me if Chapter 9 is needed

This discussion addresses the following outcomes:

• • • • • • Compare and contrast the differing perspectives on the inclusion of African Americans in American society before and after the Civil War (CO#2, CO#5)

In a post of at least 250 words consider the following:

• Faced with discrimination in the North, Black leaders like Martin Delany called for a return to the African continent. So did some White abolitionists, who created what later became the country of Liberia in West Africa. Were such plans a realistic option for the majority of free Blacks in the United States?
• Could many 19th-century free Blacks have moved to Africa and prospered, or was it merely, as Takaki dismissed it, “Nostalgia on the Niger,” based on a false vision of the realities of African life?
• Support your answer with references to the readings.

Students, please view the “Submit a Clickable Rubric Assignment” in the Student Center.

Instructors, training on how to grade is within the Instructor Center.

Assignment 3: Proposal Video Presentation

Due Week 10 and worth 250 points

Using the same scenario from Assignment 1, Supporting Documents, and Assignment 2, you have completed your proposal and are ready to present the information to the CEO and the organization’s decision-makers. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a five to ten (5-10) minute video in which you present the findings and recommendations of your full proposal.

Note: If you are using a tablet or smartphone, you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, view the Kaltura video tutorial located here.

Please use the following naming convention in the popup window for your video once it is finished uploading:

Title: Your First Name, Your Last Name – Proposal Video Presentation

Tags: HRM562, Proposal

Description: First Name, Last Name – HRM562 Assignment 3 (Date Uploaded ex. 10-27-2014)

Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.

Tips to prepare for your video:

• Create note cards
• Practice in front of a mirror and / or friends
• Review materials thoroughly
• Be persuasive
• Be professional
• Be creative
• Have fun!

Create a five to ten (5-10) minute video presentation in which you:

1. Present the major points of your proposal for addressing organizational learning issues. Include details on criteria one through nine (1-9) from Assignment 2.
2. Project your voice in order to clearly convey your ideas.
3. Present in a professional manner.
4. Use technology (e.g., audio quality, video quality, naming conventions) to convey ideas.
5. Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

• Examine the processes of how organizations learn and organizational barriers that impact the process.
• Examine the concepts of personal mastery and mental models and their related importance in a learning organization.
• Examine the driving forces related to organizational learning.
• Analyze the key components of a learning organization and the role of a chief learning officer.
• Evaluate strategies for creating a learning organization.
• Evaluate management behaviors that influence organizational learning.
• Analyze the shifts in organizational structure and processes to create a learning organization.
• Examine talent management as an essential element of the learning organization.
• Use technology and information resources to research issues in developing a learning organization.
• Write clearly and concisely about developing a learning organization using proper writing mechanic.

Write a 700 word paper in which you describe the ethical issues related to the research process within the field of criminal justice. Be sure to include responses to the following: What is the purpose of research in the field of criminal justice? What are some of the benefits it provides? What are the differences between qualitative and quantitative research? What are the differences between pure and applied research? Why is ethics in criminal justice research important? Format your paper consistent with APA guidelines

Prior to beginning work on this discussion, please read “Cognition: Overview and Recent Trends” (pp. 3-8), “Neuroscience Bases of Learning” (pp. 9-15), and “Learning in a Cross-Cultural Perspective” (pp. 16-22) in your text.

Based on your resources this week, in an initial post of 450 to 600 words, explain how emotions and social learning are suggested to affect memory and thought processing. Apply skeptical inquiry to a brief discussion about how specific thinking styles may also be highly important to the learning process (Zhang & Sterberg, 2005, 2010). Explain the theoretical perspective of “wealth” as a predictor of academic success. Describe how the multifaceted complexities of “wealth” may affect performance and success. Apply the concept of “wealth” to your own past academic success. Do you personally capitalize on one particular definition of “wealth”? If so, how? Apply the Type I thinking style outlined in the Zhang and Sterberg (2010) “Learning in a Cross-Cultural Perspective” article to each of your responses.

Write a 700- to 1,050-word paper on managing change in the workplace based on the following scenario: A major health care organization has decided to use electronic medical records. The employees in this organization are resistant to change, particularly changes that deal with technology.

Include the following in your paper: Describe strategies to manage change and innovation. Why do employees resist organizational change? How can human resources play a role in managing change? Use a minimum of two sources other than your textbooks. Format your paper according to APA guidelines.

1 page outline based off attached article “Factors Affecting Students’ Information Literacy as They Transition from High School to College”

This is an example below

Article

Mandernach, B.J., Zafonte, M., & Taylor, C. (2016). Instructional strategies to improve college students’ APA style writing. International Journal of Teaching and Learning in Higher Education, 27(3), 407-412. Retrieved from http://www.isetl.org/ijtlhe/

Outline of Article’s Three Main Points

I.Purpose of the Study: To study college instructors’ perceptions of the biggest APA problem areas for their students. Based on study, identify instructional strategies and resources to help in those areas.

II.Major Point 1: Properly crediting sources in APA style is biggest concern.

a. 135 college faculty surveyed via Likert scale

b. In-text citations, reference page, and direct quotes have most errors (according to faculty)

III.Major Point 2: Teaching strategies can help students learn APA style.

a. Activities such as classroom assessment, peer review, error correction, quiz

b. Instructor feedback

c. Rubrics with APA as a category

IV.Major Point 3: Supplemental resources can help students learn APA style.

a. Purdue OWL website

b. APA style blog

 

Choose ONE of the following options to complete and post your response on the Discussion Board:

Option 1 – Define stress.  Identify and describe the three (3) main types of stressors.  Provide an example of each type of these stressors.  List the P.O.W.E.R. principles/steps in effectively managing stress.  In thinking about your own stressors, describe three (3) healthy coping strategies that you have employed in the past or that you could use in the future to help you effectively manage these stressors.

Option 2 – Research more about one of the following:  a specific STI, abuse of a particular drug, or alcoholism.  Indicate the URL address of the website you explored.  Discuss symptoms, treatments, and possible consequences of the topic you chose.  Cite statistics of occurrence amongst college students if indicated.  If occurrence is not indicated, specify such

Answer each of the following questions (multiple-choice or short-answer) according to the question prompt. Due Monday at 11:59 pm MST

University of Phoenix Material

Descriptive Statistics Quiz

Answer each of the following questions (multiple-choice or short-answer) according to the question prompt.

1. The number that occurs most frequently in a data set is a. mean b. median c. mode d. harmonic

2. What type of graphic presents data in terms of frequencies per category? a. Pie chart b. Line graph c. Bimodal distribution d. Histogram

3. When you are dealing with a normal distribution of scores, which measure of central tendency is preferred? a. Mean b. Median c. Mode d. All of the above, as they will be the same in this distribution

4. The _______ is a single number that represents the total amount of variability in a distribution. a. standard deviation b. variance c. range d. mean

5. Correlation coefficients represent a. The degree of relationship between two variables b. causality between two relationships c. whether the independent variable had an effect d. all of the above

6. Which of the following would probably be negatively correlated? a. The number of days in class and exam grade b. The height and weight of college students c. The number of difficult classes taken and semester GPA d. Overall college GPA and graduate school GPA

7. A perfect positive correlation occurs when a. an increase of 1 unit is always accompanied by a proportional increase in the other variable b. there is no relationship between the two variables c. an increase of 1 unit is always accompanied by a lesser increase in the other variable d. an increase of 1 unit is always accompanied by a greater increase in the other variable

8. You are reading an article that says age and number of sick days taken per year has a correlation of -0.72. How would you interpret this correlation? a. A weak, positive correlation b. A weak, negative correlation c. A strong, negative correlation d. A strong, positive correlation

9. If a data set has the following data points―5,6,7,6,7―you would expect the standard deviation to be a. a small number, because the numbers do not vary much from the mean of 6.2 b. a large number, because the numbers do not vary much from the mean of 6.2 c. a large number, because the numbers vary a great deal from the mean of 6.2 d. a small number, because the numbers vary a great deal from the mean of 6.2

10. Descriptive statistics are a. procedures using the experimental method b. procedures used to analyze data after an experiment c. procedures used to summarize a set of data d. all of the above

11. The standard deviation is the square root of the a. variance b. mean c. range d. sum of the raw scores

12. Define nominal data, and provide an example.

13. Define ordinal data, and provide an example.

14. Define interval data, and provide an example.

15. Define ratio data, and provide an example.

16. If you are dealing with percentages that total 100%, the best graph to represent your data is a a. bar graph b. pie chart c. histogram d. frequency polygon

17. If you want to know which score in a data set occurred the most often, you would use a a. mean b. median c. range d. mode

18. Which measure of central tendency is less accurate if there are a few extremely large or extremely small numbers in the data set? a. Median b. Mode c. Mean d. Range

19. Graphical representations of data sets a. allow an easy way to represent large sets of numbers b. are less confusing than several numbers in a descriptive paragraph c. allow a point to be easily understood d. all of the above

20. Which type of graph is frequency used to depict experimental results? a. Pie chart b. Histogram c. Frequency polygon d. Line graph

 

Financial and Economic Interpretation and Communication
Please make sure that only 7 pages is the report about the company and 2 pages are a summary presentation report so it is done after the report is done.

2000 words the report
and 500 words the presentation about the report not including references please note the 500 words summary report presentation only requires 4 references.

if you require additional information ask before you continue thanks.Using the company you have chosen for your third assessment (a company that is

currently listed on the ASX), you
are required to educate your fellow classmates on the following:
 What is the company?
 How is it performing?
 What ethical issues pertain to the company?
 What are some of its specific financial indicators?
 What’s something interesting that you’ve uncovered from your analysis of the company’s annual report?

.
Assessment Description
.
This assessment requires you to prepare a formal report for a stakeholder of your choice that interprets the
annual report of an Australian company and makes appropriate recommendations.
You will be assessed on the thoroughness of your interpretation, including the conclusions you draw, the
recommendations you make, and the way in which these have been justified by the evidence you include in your
report. Importantly, this report will need to be written based upon the needs and priorities of the stakeholder.
This stakeholder can be the CEO, the regulator, the employees, the media, the shareholders or an altogether
different individual with a vested interest in the success of the organisation.
Task
You need to choose a company that is currently listed on the ASX.
You are required to write a report interpreting the company’s annual report. This report will need to be written for
a specific stakeholder of your choice. Possible stakeholders are listed below:
 Potential investor
 Creditor
 Potential employee
 Local environmental group
 Union seeking a wage rise
You will also be required to source additional information about the company’s performance, for example, via
credible articles that discuss the management of the company.
Please note that where the annual report may have both group and parent company financial statements, you
should use the group financial statements.
It is important that you refer to financial analysis measures in your report. See “Workbook: The Tools we use”
file which can be found in Supplementary Resources at the bottom of the subject resources page on the portal.
This provides further elaboration and for examples of analysis measures that you can use. These can be
selected from any analysis measures stated in the annual report and/or your own calculations based on financial
statements in the annual report or those provided to you by your workshop leader. It is important to source
financial information relevant to your stakeholder.Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’).

The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of

copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86

098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
You may also refer to relevant non-financial measures which are outlined in Resource B below.
It is expected that the language and structure of your report will reflect its formal nature and the preference of
the stakeholder for whom it’s intended. Please use Resource A below as a guide.
A modern formal report for business includes:
 an introduction (in the form of an executive summary)
 a main
 body (with sub-headings as appropriate)
 a justified conclusion (with recommendations and limitations of the report)
 a reference list.
Take care to clearly communicate your ideas.
Resource A – Report content
Introduction (in the form of an executive summary)
The executive summary is usually no longer than 10% of the original document.
It is written for people who may not have the time to read the entire report, and need an outline that presents the
main findings and the conclusions.
Identify the company and its main activities and the reporting period to which the report relates. Outline the
purpose of your report, identifying the specific needs of the stakeholder you’ve selected, and include a brief
summary of your findings, incorporating your recommendation.
Accuracy in re-stating your report’s main points is essential as decisions and strategies may be made by your
intended user even though they have not read the entire report.
For planning purposes, an executive summary should be written after you’ve completed your report.
Interpretation
Interpreting the annual report for an external user involves explaining the relevant financial and non-financial
information, which may be found in the current annual report and other media related to the Australian company.
Your interpretation needs to cover profitability, cash management and liquidity, and any other measure(s)
relevant to the specific needs of the stakeholder.
You should also refer to:
 financial and/or non-financial information contained in the annual report
 other relevant financial and/or non-financial information collected from other sources that relates to the
company and its economic activities. For example, if the report is for a potential employee, you could look for
aspects of the business that have been closed down in the previous period or new openings.
Provide information about the company’s business activities during the year and the financial implications of
these. Identify business/economic causes for the trends in financial results. Provide evidence of the profitability
of the company and discuss whether or not it seems to be well placed moving forward. Link these individual
aspects together to give an overall picture of the company’s situation relevant to the needs of the stakeholder.
Conclusion
Make a recommendation to the stakeholder tailored towards their specific needs. For example, if the report is for
a potential shareholder, the recommendation should include a market analysis. If the report is for a potential
employee, the recommendation should include specific details of staff relocations, redundancies or changes in
the recent past.Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’).

The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of

copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86

098 181 947 is a
registered higher education provider CRICOS Provider Code 02426B.
Include information from commentaries in the company’s annual report or refer to events with wider economic
implications such as natural disasters, economic downturns, changes in government policy, inflation, or
exchange rate movements.
Justify your recommendation by explaining how it will meet the needs of the stakeholder.
In your report and recommendation, identify assumptions you have made and limitations, for example, items in
the accounts or auditor’s report that you do not completely understand due to their complex technical nature.
Resource B
The following questions may assist you with your interpretation and with explaining non-financial aspects of the
company from the annual report that may be relevant for the external user. Depending on the entity, some of
these may not be contained within the report. You may need to use other sources.
 What are the core business area(s) and geographic locations in which the entity operates?
 How have the financial results improved or changed in the specific area?
 Is there evidence from other sources that can verify the trends for the industry?
 What are the entity’s current business strategy or strategies and key points of difference in the target
market? Is there a specific skill-set required of employees?
 What is the current and future market potential for the entity? What influence have recent global events
apparently had on the entity? In which specific areas?
 Identify strengths of the entity’s management team and how these may benefit the organisation in future
financial years.
 What are the remuneration trends from last year to this year for the highest earners?
 Is there a difference in the wages that could be earned in a competitor’s business?
 What is the current management structure and ownership structure?
 Identify strengths of the entity’s management team and how these may benefit the organisation in future
financial years.
 What are the remuneration trends from last year to this year for the highest earners?
 Are there other non-wage-related benefits of being an employee at the entity?Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’).

The material in this
communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright

protection under the
Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86 098 181 947

is a registered higher
education provider CRICOS Provider Code 02426B.
Assessment Marking Rubric
Your case study report will be assessed on whether or not the following competencies are present.
The sum of the evident competencies will then be divided by the total marks available in order to
generate your grade for this assessment.
Report-Writing Skills Present?
The executive summary soundly summarises the purpose, structure and outcome of the report.
The body of the report is worded in such a way that it is easy to understand and follow.
The report uses more than just words, such as tables and graphs, to convey its message.
The conclusion summarises the arguments and draws them together into a cohesive finish.
The report contains paragraphs that are logically connected to each other.
There are fewer than three spelling or grammatical errors per page.
The format of the paper is double-spaced, using 12-point font, and within 10% of the word limit.
References are included where required with each one recorded in the Harvard format.
The report is of a calibre that could be presented to a professional corporate audience.
Limitations of the report have been included.
Technical Skills Present?
The information presented in the report is accurate.
The background of the organisation has been conveyed comprehensively but succinctly.
The main issues of profitability, cash management, and liquidity have been covered.
There is evidence to suggest that the annual report has been interpreted correctly.
A mixture of financial and non-financial metrics have been considered.
The student has gone beyond the annual report in terms of sourcing information.
A range of macroeconomic and other external factors have been included in the report.
The potential financial implications of non-financial organisational activities have been detailed.
The conclusions and recommendations are justified by the evidence contained in the report.
The causes of issues identified in the report are addressed.
Stakeholder Engagement Present?
The stakeholder selected has been described correctly.
The reason for selecting this stakeholder (i.e. Why is this stakeholder a stakeholder?) is detailed.
The selection of data sources are relevant to the interests of the stakeholder.
The language and tone of the report is catered to the likely preferred style of the stakeholder.
The potential influence of the stakeholder on the organisation has been outlined.
The stakeholder’s needs have been accurately identified.
The prognosis for the organisation’s future is framed based upon the stakeholder’s interests.
Potential conflicts between the selected stakeholder’s priorities and other stakeholders are explored.
It is clear how the conclusion and recommendations will satisfy the stakeholder’s needs.
The recommendations are convincing and compelling.
TOTAL