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This week’s required readings discuss abuse directed towards children and the elderly. In many instances, getting an accurate perception of the level of child and elder abuse in the U.S. is challenging.

Address the following in your initial post:

• What are some issues with getting accurate information on the level of child and elder abuse?
• Describe characteristics that make a child or senior adult more likely to be a victim of abuse, neglect, or maltreatment.
• In your opinion, what can be done to decrease the likelihood that vulnerable children and senior adults will fall victim to abuse?
• Explain the effectiveness of the criminal justice system’s response to child and elder abuse.
• Discuss elements that could be developed to create a holistic plan for restitution for these victims.

Your initial post must contain approximately 400 words and reference at least two scholarly sources in proper APA format.

 

Assignment 4: Part D: Your Marketing Plan – Video Presentation

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, please use the following naming convention in the popup window for your video once it is finished uploading:

• Title: Your First Name, Your Last Name – Shark Tank Investment Video Pitch
• Tags: MKT500, Shark Tank
• Description: First Name, Last Name – MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)

Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.

Note: If you receive an “Error while uploading” message and you are unable to upload your video file, let your instructor know right away. You can send the file in an alternate way such as sending it to your instructor’s email via a file sharing service such as Google Drive, or you can upload your video file to a video sharing service such as YouTube and then send the link to your instructor to view it from. If your video is unable to upload to any of these sources either, your computer may have insufficient bandwidth to upload video, and you should copy the file to a thumb drive and send it from a different computer or mobile device.

Tips to prepare for your video:

• Create note cards
• Practice in front of a mirror and / or friends
• Review materials thoroughly
• Be persuasive
• Be professional
• Be creative
• Have fun!

Create a two to five (2-5) minute video presentation in which you:

1. Present the major points of your marketing plan.
2. Project your voice in order to clearly convey your ideas.
3. Present in a professional manner.
4. Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.
5. Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Create an effective marketing plan.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within these segments.
• Develop branding strategies for existing and new products.
• Develop pricing strategies and distribution channels for products.
• Analyze integrated marketing communications and its relationship to advertising strategy.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in marketing management.

See the attached Consolidated Balance Sheet for GlobalSCAPE, Inc. Use it to prepare a Common-Size Consolidated Balance Sheet for 2015 and 2016.

Analyze the changes between the two years in the composition of assets within the different categories, the capital structure, and the debt

structure (long-term relative to short term) Submit the Statement and your Analysis. (To prepare a common-size balance sheet, divide each

amount by the amount of total assets.
Consolidated Balance Sheets – USD ($) $ in Thousands
GlobeSCAPE, Inc. Dec. 31, 2016 Dec. 31, 2015
Current assets:
Cash and cash equivalents $ 8,895 $ 15,885
Short term investments 2,754 3,254
Accounts receivable (net of allowance for doubtful accounts of $325 and $511 in 2015 and 2014, respectively) 6,964 5,875
Federal income tax receivable 169 545
Prepaid expenses 521 511
Total current assets 19,303 26,070
Property and equipment, net 456 498
Long term investments 12,779 0
Capitalized software development costs 3,743 3,982
Goodwill 12,712 12,712
Deferred tax asset 942 940
Other assets 245 60
Total assets 50,180 44,262
Current liabilities:
Accounts payable 876 839
Accrued expenses 1,836 1,893
Deferred revenue 13,655 12,460
Total current liabilities 16,367 15,192
Deferred revenue, non-current portion 3,790 3,808
Other long term liabilities 147 134
Commitments and contingencies
Stockholders’ equity:
Preferred stock, par value $0.001 per share, 10,000,000 authorized, no shares issued or outstanding 0 0
Common stock, par value $0.001 per share, 40,000,000 authorized, 21,920,912 and 21,303,467 shares issued at December 31, 2016 and December 31,

2015, respectively 22 21
Additional paid-in capital 21,650 19,583
Treasury stock, 403,581 shares, at cost, at December 31, 2016 and December 31, 2015 (1,452) (1,452)
Retained earnings 9,656 6,976
Total stockholders’ equity 29,876 25,128
Total liabilities and stockholders’ equity $ 50,180 $ 44,262

Assignment 3: Theoretical Explanations of Violence

Are human beings born violent or are they born free from violent tendencies? These questions have been the topic of debate among behavioral and social scientists for decades. In an effort to answer these questions, multiple theories on the origins of aggression have been developed.

Review the following theories and select two for this assignment: •Excitation Transfer Theory •Psychodynamic/Psychoanalytic Viewpoint •Ethological Viewpoint •Frustration-Aggression Hypothesis •Displaced Aggression Theory

Using the Argosy University online library resources, the readings for this module, and the Internet, research your selected theories.

Respond to the following: •Compare and contrast the two theories you have selected. Create a chart to provide your summary of the differences. •Examine which theory best explains aggression. •Support your statements with scholarly references and appropriate examples.

Write a 3–4-page paper in Word format and include your chart that summarizes the differences between the two selected theories. Apply APA standards to citation of sources. Be sure to include a tile page and reference page in APA format.

Write a 700 to -word paper describing the importance of research as it relates to policy development within the field of criminal justice. Address each of the following: Identify the purposes and types of policies within the field of criminal justice. Describe the relationship between research and policy development. Provide examples of how research can assist policy makers by informing their policy decisions. Identify two examples of policies that were developed within the past 10 years that resulted from research within the field of criminal justice

 SEE ATTACHMENT FOR ALL DETAILS

(25% of final grade, questions equally weighted)

Answer the following questions in essay format, supporting your answers with references to the course materials and the literature. Be sure to cite all sources you use in your answers, and include a reference list at the end.

1. Find and read the highest court level decision in the Canadian case of McArdle Estate v. Cox, and answer the following questions:

a. What court levels decided this case, in what jurisdiction, and when? Provide all legal citations.

b. In no more than 300 words, write a summary of the case. Describe the relevant facts, the legal issues, and the reasons for decision of the highest court level judgment.

2. Describe and identify the Constitutional or Statutory legal authority for the part of Canadian health care that is under the legal jurisdiction of the federal government. Describe and identify the Constitutional or Statutory legal authority for the part under the legal jurisdiction of the provincial governments. What legal mechanisms are available if there is disagreement about provincial or federal jurisdiction over a particular issue?

3. From a regulatory as well as a public policy perspective, what are the differences between an exclusive scope of professional practice and a right to title for health care professionals? Compare and contrast some advantages and disadvantages of each model.

4. In a claim against a health provider for professional negligence, does the law always protect a health provider who has followed an established standard of practice or are there exceptions? Explain and identify the sources of law to support your explanation

What has been the impact of Globalization in Latin America, 1990-2015?

Choose a Country in Latin America.

Country: Cuba

Format Research Project

1. Introduction

2. Main Point of Paper/Hypothesis

3. Body of Paper and Evidence using Graphs/Tables

4. Conclusion

5. Bibliography

The paper should 9 pages long (including graphs and tables, no more than two pages)

NO Plagiarism

ON Time

Instructions

1. Find a current (less than 10 years old) article on the subject being discussed. Articles may be found in reputable professional

websites/journals that deal with the content of the course. Popular general reading magazines and online sources such as Wikipedia are not

permissible. The online library (or LRC) is an excellent source for locating articles.

2. Your essay must include:
• A brief paragraph summary, in your own words, of the selected article – 75 to 100 words minimum (worth 17 points).
• A brief discussion, in your own words, of how the article relates to the selected topic – 75 to 100 words minimum (worth 17 points).
• The complete reference (using the APA format) of each article read. These do not count in the 150 total word minimum requirement (worth

6 points).
3. On the second week of the discussion board each student must respond to two other student posts (article summary) from the prior week.

The response should relate to the discussion and be at least 75 to 100 words in length. The student may wish to refer to another article in

response. If you refer to another article, please cite the source. (Each response is worth 10 points each)
Please use proper English and check all posts and responses for grammatical and spelling errors. Points will be deducted for these errors.

a brief description of two political, social, and/or technological factors in human services and explain how those factors influence the operations of a contemporary human services or social services agency in your area. Provide an example of a human services organization you might be familiar with from anywhere in the world you have worked or been involved.

Case Study 1: Revitalizing a Brand

Read the case study titled “Revitalizing a Brand”, located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2. Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
3. Assess the importance of benchmarking in Plaza Home Health Services’ development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
4. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Examine the marketing research process and market segmentation strategies in the health care industry.
• Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.
• Explain how branding strategies apply to the health care market for existing and new products.
• Determine the marketing communications strategy used in health care services.
• Use technology and information resources to research issues in health services strategic marketing.
• Write clearly and concisely about health services strategic marketing using proper writing mechanics.