Market Research

You will submit your Product (or Service) Overview section of your Market Research Proposal. This is your opportunity to get feedback from your Instructor to ensure you are on the right track. You should submit a complete first draft of your Product (or Service) Overview that should be edited and include the following, at minimum:

Target market segment definition including demographic, geographic, psychographic, and behavioral variables. The more important behavioral variables pertain to usage: frequency, quantity, social aspects, etc.
Importance/relevance of the brand. How important is this brand to the target segment user? Are any other brands relevant, or does your brand hold a strong and unique competitive position? Explain your reasoning and support with desk (secondary) research resources.
A description and analysis of current product (or service) uses. For example, what is its primary use? Can you identify other uses?
An analysis of current consumer needs and motivations for your product and brand. For example, meeting the need for clean hair is provided by many shampoo brands, but many consumers select one brand over another based upon a specific set of motivations.
An analysis of marketplace trends including overall demand, competitors, and economic considerations.
Note: After you get your feedback from your Instructor, along with the rubric assessment, you will further refine this section for final submission of your complete Market Research Proposal on Day 3 of Week 8.

General Guidance on Assignment Length: Your Assignment will typically be 2 pages

Health Care Structures and Divisions

 

Complete the worksheet according to the following guidelines:

• In the space provided, write each term’s definition as used in health care. You must define the term in your own words; do not simply copy the definition from a textbook.
• In the space provided after each term’s definition, provide an explanation that illustrates the importance of the skill, concept, procedure, organization, or tool the term refers to. In your explanation, you may wish to consider the following:

o How has it influenced health care?
o Why is it important to understand the appropriate application of the term or concept?

Save the completed worksheet as a Microsoft® Word document with your name in the file name.
Submit the file to your facilitator.

Note. You must define 30 basic health care terms related to health care structures and divisions in this worksheet. Therefore, in addition to the terms already provided for you below, finish the additional spaces on the worksheet with terms from your reading or discussion you were not previously familiar with and had to research.

Submitted by: [Type your name here.]

Term Definition in your own words Use the term in a sentence as it applies to the health care industry.
Hospital
Ambulatory care facility
Wellness center
Physician’s office
Hospice care facility
Long-term care facility
Home health care
Mental health facility
Nonprofit facility
Public health
CCRC
Emergency room
Physical therapy
Radiology
Pediatrics
Surgical ward
Oncology
Ultrasound
Hematology
Cardiology
ICU
Orthopedics
Neurology
OB/GYN
ENT
Gastroenterology

As you progress through your program, you are encouraged to continue to use your weekly vocabulary exercises to build a master glossary as a quick reference guide to use in your coursework and in your health care career.

 

 

Stock

Imagine that you are a financial manager researching investments for your client. Use the Strayer Learning Resource Center to research the stock

of any U.S. publicly traded company that you may consider as an investment opportunity for your client. Your investment should align with your

client’s investment goals. (Note: Please ensure that you are able to find enough information about this company in order to complete this

assignment. You will create an appendix, in which you will insert related information.)

The assignment covers the following topics:
•Rationale for choosing the company for which to invest.
•Ratio analysis .
•Stock price analysis.
•Recommendations.

Refer to the following resources to assist with completing your assignment:

Stock Selection
•Forbes – “Six Rules to Follow When Picking Stocks”.
•CNN Money – “Stocks: Investing in stocks”.
•The Motley Fool – “13 Steps to Investing Foolishly”.
•Seeking Alpha – “The Graham And Dodd Method For Valuing Stocks”.
•Investopedia – “Guide to Stock-Picking Strategies”.
•Seeking Alpha – “Get Your Smart Beta Here! Dividend Growth Stocks As ‘Strategic Beta’ Investments”.

Market and Company Information
•U.S. Securities and Exchange Commission – “Market Structure”.
•Yahoo! Finance.
•Mergent Online (Note: This resource is also available through the Strayer Learning Resource Center.).
•Seeking Alpha (Note: Also available through the Android or iTunes App store.).
•Morningstar (Note: You can create a no-cost Basic Access account.).
•Research Hub, located in the left menu of your course in Blackboard..

Write a ten to fifteen (10-15) page paper in which you:
1.Provide a rationale for the stock that you selected, indicating the significant economic, financial, and other factors that led you to

consider this stock..

2.Suggest the primary reasons why the selected stock is a suitable investment for your client. Include a description of your client’s profile..

3.Select any five (5) financial ratios that you have learned about in the text. Analyze the past three (3) years of the selected financial

ratios for the company; you may obtain this information from the company’s financial statements. Determine the company’s financial health.

(Note: Suggested ratios include, but are not limited to, current ratio, quick ratio, earnings per share, and price earnings ratio.).

4.Based on your financial review, determine the risk level of the stock from your investor’s point of view. Indicate key strategies that you may

use in order to minimize these perceived risks..

5.Provide your recommendations of this stock as an investment opportunity. Support your rationale with resources, such as peer-reviewed

articles, material from the Strayer Learning Resource Center, and reviews by market analysts..

6.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other similar websites do not qualify as academic

resources..

Health Information Patient Handout

 

Assignment: Health Information Patient Handout
One of the pivotal goals of consumer health literacy efforts is to design educational materials that attract as well as educate users. In this Assignment, you design a health information document on a topic that is of interest to you.
To prepare:
• Select a health issue of interest to you.
• Identify the audience or population that you seek to educate about this issue.
• Search the Internet to find credible sites containing information about your selected topic.
• Review the two health literacy websites listed in this week’s Learning Resources. Focus on strategies for presenting information.
To complete:
• Design an educational handout on the health issue you selected.
o Include a cover page.
o Include an introduction that provides:
 An explanation of your issue and why you selected it
 A description of the audience you are addressing
o In the handout itself:
 Develop your handout in such a way that it attracts the attention of the intended audience.
 Include a description of the health issue and additional content that will enhance your message (i.e., key terms and definitions, graphics, illustrations, etc.).
 Recommend four or five sites that provide clear, valuable, and reliable information on the topic.
Note: Remember to keep the information in your health handout and its design at the appropriate level for the audience you are seeking to inform. Submit your Assignment as a Word document.

Assignment: Health Information Patient Handout
One of the pivotal goals of consumer health literacy efforts is to design educational materials that attract as well as educate users. In this Assignment, you design a health information document on a topic that is of interest to you.
To prepare:
• Select a health issue of interest to you.
• Identify the audience or population that you seek to educate about this issue.
• Search the Internet to find credible sites containing information about your selected topic.
• Review the two health literacy websites listed in this week’s Learning Resources. Focus on strategies for presenting information.
To complete:
• Design an educational handout on the health issue you selected.
o Include a cover page.
o Include an introduction that provides:
 An explanation of your issue and why you selected it
 A description of the audience you are addressing
o In the handout itself:
 Develop your handout in such a way that it attracts the attention of the intended audience.
 Include a description of the health issue and additional content that will enhance your message (i.e., key terms and definitions, graphics, illustrations, etc.).
 Recommend four or five sites that provide clear, valuable, and reliable information on the topic.
Note: Remember to keep the information in your health handout and its design at the appropriate level for the audience you are seeking to inform. Submit your Assignment as a Word document.

 

Name: NURS_5051_Week 11_ Application_Assignment_ Rubric

• Grid View
• List View
Show Descriptions
REQUIRED CONTENT

 

Includes a cover page and introduction for the flyer with an explanation of the issue selected, a description of the audience, and the search terms used to identify resources.

 

 

(10 possible points)–
EVALUATION EXCELLENT 9 (9%) – 10 (10%)
EVALUATION GOOD 0 (0%) – 8 (8%)
EVALUATION FAIR 0 (0%) – 7 (7%)
EVALUATION POOR 0 (0%) – 6 (6%)
In the Flyer:
Defines key terms in a way that is appropriate for the target audience.

 

 

(10 possible points)–
EVALUATION EXCELLENT 9 (9%) – 10 (10%)
EVALUATION GOOD 0 (0%) – 8 (8%)
EVALUATION FAIR 0 (0%) – 7 (7%)
EVALUATION POOR 0 (0%) – 6 (6%)
Describes the health issue using language appropriate for the audience.

 

 

(20 possible points)–
EVALUATION EXCELLENT 19 (19%) – 20 (20%)
EVALUATION GOOD 17 (17%) – 18 (18%)
EVALUATION FAIR 15 (15%) – 16 (16%)
EVALUATION POOR 0 (0%) – 14 (14%)
Provides guidance on how to identify websites and resources with credible information on the issue.

 

 

(20 possible points)–
EVALUATION EXCELLENT 19 (19%) – 20 (20%)
EVALUATION GOOD 17 (17%) – 18 (18%)
EVALUATION FAIR 15 (15%) – 16 (16%)
EVALUATION POOR 0 (0%) – 14 (14%)
Recommends 4-5 websites with clear, valuable, and reliable information on the issue.

 

 

(10 possible points)–
EVALUATION EXCELLENT 9 (9%) – 10 (10%)
EVALUATION GOOD 0 (0%) – 8 (8%)
EVALUATION FAIR 0 (0%) – 7 (7%)
EVALUATION POOR 0 (0%) – 6 (6%)
Writing used in Introduction

 

 

(10 possible points)–
EVALUATION EXCELLENT 9 (9%) – 10 (10%)
EVALUATION GOOD 0 (0%) – 8 (8%)
EVALUATION FAIR 0 (0%) – 7 (7%)
EVALUATION POOR 0 (0%) – 6 (6%)
Writing used in Flyer

 

 

(20 possible points)–
EVALUATION EXCELLENT 18 (18%) – 20 (20%)
EVALUATION GOOD 16 (16%) – 17 (17%)
EVALUATION FAIR 14 (14%) – 15 (15%)
EVALUATION POOR 0 (0%) – 13 (13%)
Total Points: 100
Name: NURS_5051_Week 11_ Application_Assignment_ Rubric

 

Internal Issues and Corporate Governance

Internal Issues and Corporate Governance– Instructions
Overview:
Write a 5-page research paper on patient safety measures, regulatory agencies, and health care laws, and their influence the way health care

organizations function.
• Competency: Analyze the application of the law to a health organization.
• Identify the impact of health care provider errors on patient safety.
• Discuss measures to ensure patient safety.
• Competency: Address the legal responsibility of a health organization.
• Identify regulatory agencies and how they influence the functioning of health care organizations.
• Competency: Address the legal aspects of common health care contracts.
o Discuss the role of health care organizations in ensuring patient safety.
o Discuss the effects of liability litigation risks on health care organizations.

Suggested Resources (Not Required)
• U.S. Department of Health and Human Services. (n.d.). Agency for Healthcare Research and Quality. Retrieved from http://www.ahrq.gov/
• Centers for Medicare and Medicaid Services (CMS). (n.d.). Retried from http://www.cms.gov/
• U.S. Department of Health and Human Services. (n.d.). Office of inspector general. Retrieved from http://oig.hhs.gov/
• U.S. Department of Health and Human Services. (n.d.). National Institutes of Health (NIH). Retrieved from http://www.nih.gov/
• U.S. Department of Health and Human Services. (n.d.). Retrieved from http://www.hhs.gov/
Instructions:
In a 5-page research paper, address the following:
• Identify the impact of health care provider errors on patient safety.
• Discuss measures to ensure patient safety.
• Discuss the role of health care organizations in ensuring patient safety.
• Identify regulatory agencies and how they influence the functioning of health care organizations.
• Discuss the effects of liability litigation risks on health care organizations.
• Consider the following health care related laws:
o Medical malpractice.
o Medical misconduct.
o Medical equipment procedures.
o Medical paternalism.
Additional Requirements
Written communication: Written communication should be free of errors that detract from the overall message.
APA formatting: References and citations should be formatted according to APA (6th edition) style and formatting.
Resources: Use a minimum of 4 references.
Paper length: Your assessment should be 5 typed, double-spaced pages.
Font and font size: Times New Roman, 12-point.

Please provide sub-titles for each of the following:
• Analyzes the causes and impacts of health care provider errors on patient safety.
• Analyzes measures to ensure patient safety and the stakeholders responsible for those measures.
• Analyzes the role and responsibility of health care organizations in ensuring patient safety.
• Analyzes regulatory agencies, their regulations, and how they influence the functioning of health care organizations.
• Analyzes the effects of liability litigation risks on health care organizations and identifies specific stakeholders.

Chapter 6 & 7 Summaries

 

Chapter 6 & 7 Summaries
Read and summarize each chapter of 6 & 7 from the main text: Introducing Social Research Methods: Essentials for Getting the Edge by Janet Ruane.

Reports will be a minimum of 300 words for EACH chapter and double spaced. Please note the total number of words in the report for each chapter essay

at the conclusion of each chapter summary. A chapter overview sample is provided for a guide.

Chapter 6:
https://drive.google.com/file/d/0B8hT4J_q_LoJbERaOWdyREcxeGc/view

Chapter 7:
https://drive.google.com/file/d/0B8hT4J_q_LoJbHlmc2tpYWNSdG8/view

 

Aviation Insurance

 

Policy Analysis
In the Sample Aircraft Insurance Policy, at the cover page, assume that you purchased the following
limits:
Coverage A: $1 million per occurrence, $100,000 per passenger
Coverage B: $200,000
And:
The pilot endorsement includes:
You, by name, and any other pilot holding a currently valid FAA Commercial Pilot Certificate with
Second Class Medical Certificate and having logged at least 500 hours as pilot in command in
the same category and class as the non-owned aircraft.
You are operating a rented aircraft with one passenger on board, attempting to land in a strong and gusty
crosswind, when you lose control. The aircraft departs the runway, the nose wheel strikes a runway light,
and the aircraft flips over.
Based on the Sample Non-Owned Aircraft policy, will the insurance company pay, (and if so, how
much) for each of the following losses? Cite the policy paragraph(s) relied on for each answer.
(Treat each numbered question as a separate question, rather than a continuation of or follow-on to the
previous question(s).)
Post your answers in the appropriate thread on the Discussion Board forum titled 4.3 Policy Analysis.
1. The aircraft is damaged beyond economical repair (it would cost $120,000 to repair the
damages, but an identical replacement aircraft can be purchased for $105,000).
2. Your passenger, a friend who was along for this recreational flight, is injured, and incurs
$20,000 in medical expenses as a result.
3. You are injured, and incur $18,000 in medical expenses as a result, and:
a. this was a recreational flight.
b. this was a flight made to visit a customer as a part of your employment.
4. Your passenger, a co-worker who was along on this business flight for your mutual
employer, was injured and incurred $20,000 in medical expenses as a result.
5. You and your passenger each had an $1,800 laptop computer in the baggage compartment,
and each was destroyed in the crash.6. Elk hunting season opens Monday and the purpose of the flight was to spot herds of elk
from the air to help you select your hunting area. How would this affect the insurance
company’s liability for:
a. damage to the aircraft?
b. passenger injuries?
7. Your intended destination was the border town of Douglas, Arizona, but the wind had kicked
up a lot of blowing dust, causing you to mistake the close-by airport in Agua Prieta, Mexico
for the Douglas Airport. You landed there, where the accident occurred. How will this affect
the insurance company’s liability for:
a. damage to the aircraft?
b. passenger injuries?
8. At the time of the accident, your FAA Medical Certificate had expired. How would this affect
the insurance company’s liability for:
a. damage to the aircraft?
b. passenger injuries?

 

RESOURCE AND ENVIRONMENTAL ECONOMICS

Answer the following questions:

(1) Before you run the regression, what are your expectations regarding the signs of the coefficients for the following variables? Also explain briefly why.
a) CHARLES
b) PTRATIO
c) NOX

(2) Calculate the summary (descriptive) statistics for the variables in the model and paste below.
(3) Calculate and report the correlation between the independent variables
(4) Comment briefly on whether the calculated correlation of LSTAT with each of these variables makes logical sense or not, and why: CRIME, INDUS, CHARLES, NOX, ROOMS, AGE
(5) Perform the regression and report your results
(6) What is the R-squared for the model, and what does it imply?
(7) Comment on the coefficient signs, magnitude and statistical significance for the following variables: INDUS, CHARLES, NOX and LSTAT.
(8) Calculate the elasticity of NOX at the sample mean values and report. What is the implication of this elasticity?
(9) If you had to plan this study, what other variables would you collect data on and include in your model?
(10) What other functional forms would you try, and why?
(11) Why not just do a simple correlation between PRICE and NOX? Why do we need to run a regression?

Legal and Ethical issues in Healthcare Management

Legal and Ethical issues in Healthcare Management
Write a substantive response, use in text citation and references. You are to respond to the peer text. Check files Uploaded Use example response file as an outline on how toproperly write a response.

Classical Texts Discussions Questions

We will discuss twelve classical texts in political philosophy as excerpted in our Political Philosophy: The Essential Texts textbook.

These texts will make up the possible essay questions on the two course exams. please write responses to the provided questions on a

separate piece of paper (responsesMUST BE TYPED). I will collect these responses after each case study lectures. Late submissions WILL

NOT BE ACCEPTED unless as a result of an excused absence (college-sanctioned activities, like an athletics or debate competitions,

doctor’s appointments, mandatory work-shifts or job interviews – you must provide a note from your coach, doctor, employer, etc.).

Completion of these questions will comprise your 20% participation grade for the course.Responses for each question must be at least two

sentences long; you are welcome (but not required) to write more. The more you write, the better prepared you will be for the exam essay

questions.

Classical Text # 10 Environment
Rachel Carson “Silent Spring” (1962)

1. Carson begins Silent Spring with a chapter titled “A Fable for Tomorrow” which tells the story of “a town in the heart of America

where all life seemed to live in harmony with its surroundings.” What happens to the town? What is Carson’s point?

2. Carson argues since the 1940s, humans have started using chemicals to kill insects, weeds, and rodents, calling them “pesticides”

and “insecticides.” Why does she argue that these chemicals should rather be called “biocides”?

3. What are the harmful effects of DDT and why are they difficult to prevent?

4. In addition to DDT, Carson argues that the use of chemicals generally threatens nature’s ecosystems, including human’s own

internal ecosystems. What chemical-caused threats to our health does Carson describe?

5. What is Carson’s alternative to the use of chemicals?