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Genogram: Hernandez Family
As you have been exploring human behavior and the social environment, you have likely increased your awareness of the many biological, psychological,

and sociological factors that affect individual behavior. Human relationships are complex, and social workers may find it difficult to keep these

important interactions in mind when addressing a client’s needs. Murray Bowen (as cited in Zastrow & Kirst-Ashman, 2016, p. 595) developed the

genogram, a tool to help social workers and other practitioners create a record of family relationships. Once a social worker creates a genogram for a

client, he or she may refer to it when analyzing the client’s situation.
To prepare for this Assignment, become familiar with how to create a genogram, which is presented in this week’s resources. Also, review this week’s

media about Juan and Elena Hernandez’s visit with their social worker.

Submit a 2- to 4-page paper that includes the following:
A genogram of the Hernandez family
An analysis of the Hernandez family’s case based on the genogram including the following information.
Identify an element of the Hernandez family’s case that may influence the way Juan and Elena Hernandez address their issue with the social worker.
Explain how the genogram you created might help you address the needs of the Hernandez family.

 

consumer behaviour

Pitch the importance of consumer behaviour to an organisation of your choosing.

Imagine that you are a consumer insights manager. You work for a research organisation that collects all the information about consumer behaviour

that we have discussed in this subject (e.g. their decision making process, internal and external influences). Your role is to pitch your product

(consumer behaviour insights) to a potential client and demonstrate the value of the information you have collected.

You will do this through a Report (Assignment 3) explaining the merits of consumer behaviour and identifying a problem or opportunity within the

organisation that can be solved using consumer behaviour insights. This will then be followed by a Presentation (Assignment 4) where you present a

campaign to address the issue / opportunity you identify in the report.

Part A: Report (2000 Words)

Prepare a report outlining three things
1) What is consumer behaviour? (Use academic sources to support your claims).
2) Why an understanding of consumer behaviour is important for organisations (using examples from academic research and industry to support

your claims).
3) Identifying an organisation of interest (this may be an organisation you admire and / or would like to work for).
a. Create a consumer profile for the primary and secondary markets they target (based on information gathered from credible sources e.g. ABS).
b. Identify an issue they could solve using insights into consumer behaviour (justify your choice).

Step 1: Research theory and marketing practice

Conduct research to enable you to answer address the first two points of the report. 1) what is consumer behaviour and 2) why is understanding

consumer behaviour important for organisations.

Step 2: Your chosen organisation

Identify an organisation of interest (this may be an organisation you admire and / or would like to work for). Conduct research that will allow you

to profile their primary and secondary target audiences and to identify and issue / opportunity in the organisation that could be solved through the

use of consumer behaviour information.

Step 3: Sources and Referencing

You are expected to use at least 6 academic sources for this assignment
Create a reference list using APA 6th style and make sure all of the articles that you have cited in the report are included in the list.

The objective of this assessment is for students to demonstrate their ability to:
• Demonstrate broad reading around subject content
• Predict consumer behaviour using relevant models
• Apply consumer behaviour theory to real life situations
• Apply consumer behaviour theory to marketing strategy
• Communicate the nature and function of consumer behaviour in the market place

 

In this assignment, you will identify the basic components for your marketing plan, with a major focus on researching your competition. The goal is

simply to identify these items since you will be completing a more detailed marketing plan in MT/42 Small Business Marketing.
Write a 525- to 700-word paper in which you identify and describe the competitive landscape for your product(s)/service(s) and the key advantages that

your product(s)/service(s) offer over your competitors. Also briefly describe the kinds of marketing, sales, distribution, and customer service

activities that you plan to use to attract and maintain potential customers.
Answer the following questions in your paper:
Who are your direct competitors? What do they offer, and what advantages might their product(s)/service(s) offer over yours? (Note: if there are no

direct competitors in the marketplace, consider related industries where consumers are currently spending their money, or potential competitors that

will follow your lead)
What advantages does your product(s)/service(s) offer over your competition? (Note: your advantages may be different for different types of customers or

competitors)
Who are your target customers? How will your product(s)/service(s) appeal to their specific needs?
How do you plan to advertise your product(s)/service(s)? (e.g. on the Internet, social media, email, t.v./radio ad, newsletter, word-of-mouth) How will

this type of marketing appeal to your target customer(s)? How will you highlight the value or unique characteristics of your product(s)/service(s)? What

types of marketing will you use to attract new customers and grow your business?
How do you plan to distribute your product(s)/service(s)? (e.g. Internet, download, physical store, government contract, reseller/distributor, door-to-

door, tradeshow) Will it be a one-time purchase, repeat business, or subscription service? What forms of payment will you accept? What kind of staffing

will you need to support your sales efforts?
What kind of customer service will you provide in support of your product(s)/service(s)? (e.g. phone, email, chat, training, user guides, videos) How

will you respond to product/service issues and customer complaints?
Summarize your ideas and research, and cite sources as needed.

 

Answer Questios (worth 50%)
Base your answer on the assigned readings in the course and material presented during lectures. Be sure to cite these. Although you should

not need additional sources to write your answer, you may consult them. If you do read another source and use someone else’s ideas, you

must cite it in your essay.
It is acceptable for you to discuss the essay questions with other students in the class, but the actual essay you turn in must reflect

your own work. If the essays submitted are too similar, those students will receive an F for this part of the exam.
You may bring a two-page outline of your answer to the exam.
1. Consider the policy described in the New York Times article in light of international law.

https://www.nytimes.com/2018/02/17/books/curtis-dawkins-graybar-hotel-prisoner-book- deal.html
When this issue comes to the attention of attorneys at the Center for Constitutional Rights, the Center files a lawsuit on behalf of Mr.

Dawkins and 53 other individuals, 2/3’s of whom are nationals of other countries, against the states that routinely seize earnings of

inmates. The CCR alleges that confiscating the prisoners’ earnings violates U.S. obligations under the International Covenant on Civil and

Political Rights and the Torture Convention. It is also incompatible with provisions in the UN Nelson Mandela Rules (formerly Standard

Minimum Rules For the Treatment of Prisoners). https://www.penalreform.org/priorities/prison-conditions/standard-minimum-rules/
The attorneys general for the states contend that the lawsuit should be dismissed because the warden and other state officials named as

defendants enjoy immunity and also because the treaties cannot be invoked in court. Even if these procedural barriers did not exist, they

maintain that the inmates would lose on the merits because the policy of seizing the earnings does not violate the treaty provisions.
Write an essay in which you assess the arguments on both sides. Consider what would likely transpire if the case were to go to the

International Court of Justice.

1
2. States have been protected via various forms of immunity doctrines including sovereign immunity, head of state immunity, and diplomatic

immunity. Write an essay in which you explain how courts grapple with determining the scope of these rules as well as their policy

implications. Be sure to include in your analysis a critique of the Pinochet case, Saudia Arabia v. Nelson, Swarna v. Kuwait,

http://caselaw.findlaw.com/us-2nd-circuit/1539224.html
and David Stewart’s interpretation of immunity doctrines up to Samantar v. Yousuf(on ARES). What sorts of difficulties does existing

jurisprudence reflect with the application of immunity rules? Outline changes in this body of law that you recommend and explain your

reasoning carefully. Be sure to consider objections that others might raise to your proposals.
3. American student, Hope Forbedder, an eighteen-year old college student at U.C. Santa Cruz, is studying abroad in Malaysia where

possession of drugs is a capital offense. http://www.drugpolicy.org/blog/malaysia-set-execute-more-people-drug-offenses
She has dual

nationality; her father is American and her mother Malaysian. Drugs are planted in her dorm room whose possession is a capital offense.

Campus police interrogate her, and she admits to having purchased the suitcase in which the drugs were found, but denies that she ever

used them. Without the benefit of an attorney, she is immediately prosecuted and sentenced to the death penalty. The U.S. asks Malaysia to

reconsider the sentence, but this request is denied.
Subsequently, the U.S. arranges to have private military contractors fly in to rescue Hope. While in Malaysia, they also abduct a movie

director who is there to receive a lifetime achievement award; he has been wanted in the U.S. for sexually assaulting young girls. Hope

and the director arrive safely in Los Angeles.
Malaysia files a complaint against the U.S. in the International Court of Justice for the covert operation that took Hope and the

director. Both states agree to the jurisdiction of the World Court for the resolution of this conflict. Assume both states ratified the

Vienna Convention on Consular Relations and the Optional Protocol and the International Covenant on Civil and Political Rights (both with

a reservation to Article 6).
You are the Justice of the World Court who must write the opinion in the case of Malaysia. v. U.S. Be sure to explain your reasoning.

Substantiate your points by referring to previous cases and the logic on which their decisions are based. After you provide your analysis

of the issues, indicate what steps should be taken to rectify any errors you have found in the behavior of either state.
2. International Covenant on Civil and Political Rights, pertinent articles:
Article 6
1. Every human being has the inherent right to life. This right shall be protected by law. No one shall be arbitrarily deprived of his

life.
2. In countries which have not abolished the death penalty, sentence of death may be imposed only for the most serious crimes in

accordance with the law in force at the time of the commission of the crime and not contrary to the provisions of the present Covenant and

to the Convention on the Prevention and Punishment of the Crime of Genocide. This penalty can only be carried out pursuant to a final

judgement rendered by a competent court.
3. When deprivation of life constitutes the crime of genocide, it is understood that nothing in this article shall authorize any State

Party to the present Covenant to derogate in any way from any obligation assumed under the provisions of the Convention on the Prevention

and Punishment of the Crime of Genocide.
4. Anyone sentenced to death shall have the right to seek pardon or commutation of the sentence. Amnesty, pardon or commutation of the

sentence of death may be granted in all cases.
5. Sentence of death shall not be imposed for crimes committed by persons below eighteen years of age and shall not be carried out on

pregnant women.
6. Nothing in this article shall be invoked to delay or to prevent the abolition of capital punishment by any State Party to the present

Covenant.
Article 9
1. Everyone has the right to liberty and security of person. No one shall be subjected to arbitrary arrest or detention. No one shall be

deprived of his liberty except on such grounds and in accordance with such procedure as are established by law.
2. Anyone who is arrested shall be informed, at the time of arrest, of the reasons for his arrest and shall be promptly informed of any

charges against him.
3. Anyone arrested or detained on a criminal charge shall be brought promptly before a judge or other officer authorized by law to

exercise judicial power and shall be entitled to trial within a reasonable time or to release. It shall not be the general rule that

persons awaiting trial shall be detained in custody, but release may be subject to guarantees to appear for trial, at any other stage of

the judicial proceedings, and, should occasion arise, for execution of the judgement.
3
4. Anyone who is deprived of his liberty by arrest or detention shall be entitled to take proceedings before a court, in order that that

court may decide without delay on the lawfulness of his detention and order his release if the detention is not lawful.
5. Anyone who has been the victim of unlawful arrest or detention shall have an enforceable right to compensation.
Article 10
1. All persons deprived of their liberty shall be treated with humanity and with respect for the inherent dignity of the human person.
2.
(a) Accused persons shall, save in exceptional circumstances, be segregated from convicted persons and shall be subject to separate

treatment appropriate to their status as unconvicted persons;
(b) Accused juvenile persons shall be separated from adults and brought as speedily as possible for adjudication.
3. The penitentiary system shall comprise treatment of prisoners the essential aim of which shall be their reformation and social

rehabilitation. Juvenile offenders shall be segregated from adults and be accorded treatment appropriate to their age and legal status.

 

Communications

Think back over conversations you have had with friends, family members, co-workers, or classmates. Select a conversation in which the other person wanted to talk about something that was troubling him or her. As you replay this conversation in your mind, think about how well you did in terms of empathic listening.

-Explain whether you found yourself being critical when the person really just needed someone to listen.
-Identify whether you let the person know, by your words or actions, you cared about his or her dilemma, even if you were not able to help in any other way.
-Analyze your listening performance.

-Be sure not to disclose any private information; you can change the names of the people involved or the circumstances as needed to maintain privacy.

 

 

 

Health Care

.Identify a health care policy that has been implemented or is being considered and identify the steps it went through to become policy.
The paper should have at least 4 peer reviewed journal references in APA format.
.Evaluate the understanding of the policy process and how ideas become policy
. Identify a recent health care policy (5 years or less) that you would like to research
. Include the following:
Problem identification
Agenda Building
Policy Formation
Policy adoption
Budgeting
Implementation
Evaluation
Policy succession
. Describe the success or failures of the policy.
Include a discussion of how rising costs in the United States have impacted health policy. How has the government responded? Is the response fair? Does it improve access, quality or costs? Or does it improve them all or make any of them worse?

 

 

 

1. Attend a basic first-aid course and explain how the information gathered in the course will be specifically helpful to you as a certified personal

trainer. (NOTE: First aid and basic adult CPR/AED are separate topics. Some courses combine both. First aid is the topic of this learning experience.

CPR/AED is a co-requisite to earning your certification.)….Write 250-word essay response.

 

“To His Coy Mistress” by Andrew Marvel
Objective: Enter into the academic conversation and show how your unique reading of a text is in this conversation.

What does this mean? You need to analyze a text but also show you are aware of the academic and critical work done on that text by others.

Sources: One text from our anthology

Outside Sources: Minimum 6 academic sources

Length: 10 pages

Format: MLA

___________________________________________________________________

An integral and essential aspect of the academic experience is research. It is a skill set that all disciplines rely upon at some point, and

research is not designed to punish you but rather teach you how to pursue knowledge independently. When studying Literature, research is essential

to find out “the conversation” about the work. English professors spend a lot of time writing papers back and forth to each other, mostly arguing

about “what the text means” or “how the text fails”. You will start to enter into this conversation, and you will add to it.

In a 10 page research paper, you are going to select one piece of writing from class, and you are going to present an overview of its critical

acceptance, and you are also going to add to this conversation by offering your analysis of the piece. To say it another way, you are going to see

what scholars have to say about a piece of writing, and you are going to actively respond to that criticism. This is what you need to do:

1. Choose one text that we have read or will read in class to study.

2. Present at minimum six (6) different scholarly analyses of that text or analyses of ideas surrounding that text. You will want to briefly

summarize the scholar’s position on the text and highlight their key points and how these points are in conversation with the other sources.

3. You will present your own, unique reading of the text. You must show the reader what your position is and why you think that.

4. You will put yourself into conversation with your sources, pointing out where you agree and where you disagree, and why.

Essentially, you are trying to find out what other people say about the text that you are studying, and you need to respond to what they are saying.

It is ok to agree with some pieces of a scholar’s opinion and not others, but you need to make it clear what you see in the text and why you feel

that way, and if you agree or disagree with a source, you have to make it clear why you agree or disagree. This is a conversation, a literary one,

but a conversation. It is very helpful here to look at the different critical lenses used by different scholars as this will give you a wider

perspective of the piece. Also, here are a few key points to remember:

You must have a works cited page accurately detailing in MLA format what sources you use.

It is best to use a source that is a bit older as there is more writing on it, so if you use one of contemporary pieces, you might find it harder to

find good sources.

Remember: Online only sources like websites, Wikipedia, etc, are not academic sources and therefore do not count towards the minimum requirements.

That said, literary reviews from established literary magazines are acceptable sources for this essay.

Using a site like JSTOR or Google Academic is a great way to gather sources. Any source found through JSTOR is going to be an academic source.

Do not spend more than 2 sentences ever describing what happens in the primary text nor spend more than 2 sentences summarizing what a source has

said about the text. Stay on topic, and stay focused.

Remember: A research paper is similar but not the same as an essay. You are trying to prove your thesis correct, but you have to do so through the

use of many varied sources, not only through your own deductions and reasoning.

 

Primary purpose of Stock Exchange
Identify the primary purpose of a stock exchange and what NASDAQ stand for.

250 words, with in-text parenthetical references, and a properly formatted Reference List.

Brand Expression Book and Symbol of Identity

Brand Name and Identity

• Brand Name: ProGaimerz Inc.
• Specialty: Video games, gamers PC equipment, including gaming portable PCs, tablets, PC peripherals, wearables and related embellishments

Brand Story

Working under the Microsoft brand, the idea of a gamer’s paradise came to the company’s CEO in 2014. The concept was to have a specialized company that valued the input by gamers, especially the benefits that may come with the invention of immersive and interactive technologies.

The company was founded on the idea of games that made a difference in the life of the games, incorporating life skills in the design of games. The approach was aimed at challenging the conception of games being a negative influence on the community.

History

• The company’s concept is developed and the CEO registers the company in 2014
• The PC market is identified as the target audience and various areas of improvement identified in 2015
• Production of games and gaming equipment began in 2016, introducing new designs into the market

Brand Audience

The fundamental focus of the organization is a specialty of people included and keen on gaming, utilizing gaming consoles, PCs, and portable workstations among others

• Brand Audience: Gamers
• Average ages 30 Yrs. (US) 23 (UK)
• Experience playing amusements: 12 Yrs. (The US), 10 Yrs. (UK)
• Mostly young males, but females are expanding in number
• Racially diversified, though, information demonstrates Hispanics, African-Americans, and Whites, are popular with the industry in that specific order
• Gamer classifications: Gamers differ from one to the next, considering power, introduction, diversion assortment, and investment in the gaming sector. The kind of gadget utilized is likewise another factor to consider since a substantial number of PC and cell phone clients have enjoyed gaming, yet do not qualify as gamers. Furthermore, it is fascinating to take note of that an exclusively small number people beyond 50 years old are considered as gamers.
• Professional gamer (considered as experts, shares in rivalries and invests much energy in gaming, may even have some amusement programming background) additionally alluded to as star gamers (means gaming is their career and means of earning).
• The devoted gamer(diverse force and involvement in members, from the novice, easygoing, center, and no-nonsense gamers), and Retrogamer

Brand Competitors

The company has invested in developing games as the first product to introduce into the market. The gaming community has several seasoned developers, which include:

• Nintendo
• Valve Corporation
• Rockstar Games
• Electronic Arts
• Activision Blizzard
• Sony Computer Entertainment
• Ubisoft
• Sega Games Co. Ltd
• BioWare
• Capcom Company Ltd
• Microsoft Corporation, among others

Brand Strategy changes:

• Offer games on a limited demo, mode
• Offer discounts and value packs on  bundled games
• Participate in gaming conventions
• Freebies such as cell phone gaming apps
• Support the games with regular and frequent mods and new versions

Brand Positioning

• A new market entrant offering specialized gamer products
• The market is led by earlier founded companies
• Pricing strategies follow game complexity and uniqueness
• Popularity of the company changes from one location to another
• Culture is instrumental to the success of the industry players

Brand culture and qualities

• The company is dedicated to the gaming experience
• Feedback from the market is instrumental to the strategies and decision and design systems
• Concentration is on making evolutionary technology a basis for improved gaming experience
• Continuously monitor the market for rival threats
• Employ Research and Design as a platform for new products and services, encouraging multiple trials
• Philosophy: “Gaining for Gaming”
• Seek to work with other companies sharing similar vision and mission

Brand Personality

The culture and personality of the company are derived from the values that are inculcated and shared by the management. The company exhibits the following characteristics to the market:

• Curious (exploring and examining different ideas that may work for the industry)
• Friendly (having an expansive number of companions)
• Dedicated (has invested fully in the gaming sector, towards improvement and development of new games)
• Strategic (engages the employees and leaders in acts that highlight the importance of proper decision-making methods)
• Social (has developed the working environment into one that appreciates the value of each member)

Brand Promise

• The company offers the market the vision of “Making the gaming experience as personal and sensory as possible”
• It aims to always employ new technologies in the games
• Promises to always incorporate diverse and knowledgeable teams in operations, to get the most out of the industry
• Encourages collaboration with other game developers, who share a similar mission

Brand Experience

The experience with the brand, especially with first-time consumers is important in the strategies of the company, and as such, the company is working towards developing an environment that promotes the following attributes:

• Increased online presence, through the website, social media, and blogs
• Facilitating the availability of products through a comprehensive production method
• Pricing the products competitively
• Ensuring that the client experience is unique and desirable
• Always improve the gameplay experience
• Experience:
• Incorporate active and intelligent design in gaming
• Ensure a broad support from the industries popular experts
• Offer the market a valuable experience to invest in
• Encourage diversification in the market as well as products

Issues influencing brand procedure

• A globalizing and diverse gaming culture that draws numerous gaming experiences from across the world
• Competition from existing brands: reevaluation and changes in working methodologies
• Challenges in establishing a market niche for its games and related accessories
• Increasing the interest of gamers in the company
• Integration of sustainable technologies in the field to promote the concept of durability and environmental awareness