ACT MOTORCYCLE DEALERS: HELPING MIKE SELL MORE BIKES MORE

ACT MOTORCYCLE DEALERS: HELPING MIKE SELL MORE BIKES MORE

Subject:

Business
Background
ACT Motorcycle Dealers (AMD) is a well-established but very traditional small to
medium business enterprise (SME). They have been selling (and servicing)
motorcycles, quadbikes and riding equipment for over 30 years in the Canberra and
Queanbeyan district. Their Business Information Systems (BIS) are fairly simple and
could possibly do with an overhaul to help Mike sell more bikes!!!!!
The scenario: You are a consultant for ANUCONs, an IT consulting organisation that
has been appointed by Mike Stoner to provide advice and guidance on the potential
revamp of IT systems at AMD.
Mike started business by selling mainly Kawasaki motorcycles, and later picked up the
local Honda motorcycles franchise. In 2007, Lack-of-Action Motorcycles sold their
Canberra dealership (including the Yamaha and Suzuki franchises) to Mike, and he now
consequently has all the Japanese motorcycle manufacturers’ products under his
company banner.
In 2011, he also acquired the agency rights for Ducati, Husaberg, BRP Can-Am
Spyders and KTM motorcycles in Canberra. Operating in a regional area, AMD sells
lots of dirt bikes, farm quad bikes and even some golf carts. Mike also sells finance and
insurance packages for all his vehicles, and has close relationships with financial
institutions like QBE and Swann Insurance groups.
AMD is also a stockist and sales agent for a number of apparel and accessories
companies including DriRider, Alpinestars, DragginJeans, Dainese, Shoei, AGV, and
Fox. Interestingly to date, AMD has elected not to sell apparel and accessories’ using
the online channel, but this is now becoming an attractive option given some of the
competition for sales.
One of the growth areas for Mike and his team has been the service centre and spare
parts business. The AMD service centre does a range of work including spare parts
orders and sales, full service and rebuilds, dynamometer tuning, race bike preparation,
road worthy inspections, and warranty work. Having several companies (including four
giant Japanese and two high profile European motorcycle manufacturers) supplying you
all different types of products can be difficult, and possibly there is some scope for
business systems integration.
Annual Revenue for the business is approximately $25 million, with a staff expenses bill
of around $3 million. AMD has over 15,000 customersin the region. Any new IT system
initiatives must have the potential to increase revenue to the value of at least $250,000
per year.
Six Areas to look at in the assessment
Some areas where you might focus some attention andresources:
1. IT Strategy and Planning.While Mike started small, his business is now very
big and continues to grow. Some planning for the future might be considered
useful. The idea might be to see what business areas have value that is yet to be
unlocked using technology;
2. Data Management and Enterprise Systems.With such a large and growing
business, Mike and his team are now handling a large volume of materials and
materials data (eg, spare parts, pricing, labour rates, sales). This means that the
supply chain and associated data needs to be managed in some coordinated
way (eg, spares management software) and systems need to talk to each other
(eg, AMD systems need to communicate and exchange data with Honda’s
systems; Inventory Bullwhip maybe a problem). Some ideas and solutions to
assist Mike with this part of his business might behelpful;
3. E-Business and E-Commerce.In order to expand his business Mike has been
considering getting into the online motorcycle accessories market for some time.
Examples of what he is up against are offered at the websites below. Some
analysis and recommendations as to how Mike might set this up would be
considered a useful first step in the right direction;
4. Mobile, Wireless and Social Media Systems.Mike has always been intrigued
by the use of mobile and wireless systems for the exchange of information with
customers and suppliers. Unfortunately, being ‘old school’, means he has not
had a lot of experience with these types of technologies. The use of social media
is also something that must be considered as many of Mike’s customers are
heavy Facebook and Twitter users. Some options for how these technologies
and systems might be integrated into his business might be useful;
5. Customer Management.AMD is lucky in that it has a great name in the local
area and has a very loyal group of customers. Many customers return year after
year to either buy new products or have their current ones serviced and
maintained. However, Customer relationship management (CRM) has not been a
strong point for Mike and his team. There is an estimate that a good CRM
system may increase AMD net revenues by $279,000 per year. Some advice on
the way forward for a CRM system may help to get this aspect of the business
right;
6. Business Security and Continuity. Some of the other things that have
escaped Mike’s attention is the need for securing all his business information,
and the potential problems that might occur if his facilities were to suffer a
catastrophe like the Canberra bushfires. He desperately needs to understand
what might happen if his business or systems suffered a major failure. As an
estimate, he may lose around $250,000 in revenue gains per year for three years
as he seeks to recover from a major event. Some timely advice may just jolt him
into taking some long needed action.
Online motorcycle accessories market players:
http://www.bikebiz.com.au/
http://www.mcas.com.au
Your Task
You will develop a document for Mike and his team of employees on the possible
benefits and disadvantages or difficulties for managing the transformation of his
business information systems, noting that small to medium size enterprise resources
are often limited. At a minimum, you must deliver the following:
1. An IS/IT strategic plan for AMD (Area 1);
2. Selecting any two of the five non-strategy areasfrom above (Areas 2-6), provide
a detailed analysis and discussion of what each operational managerial or
system element (eg, e-procurement system) would entail (remembering that your
audience is a small business owner and his employees who are not necessarily
familiar with what IT is about). The analysis and discussion of each system
element should include: (i) the problems and issues being addressed, (ii)
management and organizational issues and challenges that would need to be
addressed, (iii) the risks and rewards of undertaking the work, (iv) the scope of
the systems and technologies to be implemented, and (v) the systems
development and change management approaches to be adopted. Note: You
must also include a discussion on how the three elements you did not select will
be factored into the overall IT plan going forward.
3. Outline your precise recommendations, including how to proceed for delivery of
the new system elements; and
4. Provide any other relevant analyses or points that may arise, such as (for
example, but not necessarily only) whether similar IT approaches may work in
other less or more sophisticated businesses.
Assessment Structure

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Research Method Hospitality and Tourism

6
Topic: Research Method Hospitality and Tourism

Subject:

Tourism

Do a survey but not actual survey just made up questions
Include the survey sheets
Should be done in hospitality not tourism

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Domestic Environment – Southwest Airlines

Domestic Environment – Southwest Airlines

http://money.cnn.com/magazines/fortune/mostadmired/2006/snapshots/1253.html
Southwest Airlines is the approved company. link is above.

(http://money.cnn.com/magazines/fortune/mostadmired/2006/best_worst/)

1. Identify the company, the industry it operates in, and its Domestic Environment (home country) (for instance, US Air operates in the Airline industry and its home country/domestic environment is the USA).
2. Choose an attribute from their table and then click the Least Admired tab.
3. Summarize the company’s industry, how long they have been in business, and the attribute they are the least admired for.
4. Identify a business theorist and their theory.
5. Investigate the government regulations associated with the industry (for instance, government regulations for the Airline industry).
6. How will the domestic government regulations affect your chosen company in its domestic environment?
7. What can you do to overcome these regulations? Incorporate your business theorist here. It is not sufficient to state nothing or that you would do what the company is already doing. You must provide some critical thought (see resources).
8. Research requirement: minimum 2 sources PLUS the text.
9. Page requirement: 2 pages in APA format.
10. Assignment MUST be submitted to turnitin.com and here (see turnitin.com forum for more important information).
11. NOTE: Items 1-4 should not exceed 2 paragraphs (100 words each paragraph).

LO – 2 – Given a company, the student will determine how government regulations affect the company and how to overcome barriers within the Domestic Environment using business theory.

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Managing Information and Technology

Managing Information and Technology

Subject:

Business

INSTRUCTIONS TO CANDIDATES:

You are required to perform the following tasks:
Given the dynamism of today?s market and the ever increasing degree of competition globally, produce a critical assessment of the role of IT in generating competitive advantage.

Your assessment should include appropriate application of the primary and secondary activities of Porter?s value chain and show how information systems could aid management of organisations to achieve the objective of gaining competitive advantage.

Pick any business (company) you like. >>> (not a big business)>> (local business such as coffee shop,restaurant,or any business on the street)

How IT help the business get competition advantage?

Could IT help Inbound logistics in business? and how?

Could IT help operations in business ? and how?

Could IT help outbound logistics in business? and how?

Could IT help marketing and sales in business? and how?

Could IT help services in business? and how?

—————————————————————————————————————-
Description of Assessment Requirements

You are required to produce a critical assessment of the role that IT plays in organisations in their pursuit of gaining competitive advantage

Through addressing the set requirements of the assignment, students are expected to demonstrate course concepts and ideas studied in the course. In addition, students ought to demonstrate their analytical skills, and communicate using management terms or language.

The assignment requires students to provide both theoretical and practical knowledge, and therefore requires adequate research work.

The report should typically include:

1. An executive summary (Maximum 200 words)
2. Table of contents
3. Main body of the report
4. Listing of references/bibliography

—————————————————————————————————————-
Module Learning Outcomes to be Assessed:-

1. Understand the role, identity, and relationship of information systems to business and business processes, to organisations, and to management and management functions within economies and the wider dimensions of the global economy
2. Understand and define the role of networks, data and information handling, network technologies and their use, in modern business and organisational environments
3. Identify, describe, and discuss how information technologies contribute to the role, position and function of business, organisations, and economies in contemporary environments
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Ethics

Ethics
look at classical ethical theories of utilitarianism, deontology, and virtue ethics. We also look at the different kinds of perspectives on ethical issues introduced by relativism, ethical egoism, and emotivism.

For this paper, you will pick an ethical issue to discuss, but one that is not a specific topic addressed in our text (thus, gun control or product liability would not be possible choices). Some examples are given below, but it is recommended that you choose to write on a topic you have already encountered or you have thought about previously. (One way of thinking about this is to think of an ethical issue that either worries you or enrages you.)

Identify, specifically, the ethical issue and the ethical problems it presents. Drawing on various sources, explain how one of the classical theories (utilitarianism, deontology, virtue ethics) would resolve the problem. Then, contrast this response with the perspective brought to the issue by relativism, emotivism, or ethical egoism. Finally, state which of these views is closer to your own, supporting your response with a clearly-presented and well-supported argument. The more specific you can be the better, and feel free to include examples that will strengthen your account.

Possible Topics

Physician Assisted Suicide
Corporate Contributions to Political Campaigns
Ethical Treatment of Prisoners
The Media and Its Responsibilities
Gay Marriage
Health Care: Right or Privilege
Ethical Treatment of Animals
Legalizing Marijuana
Ethical Problems of Gambling
Progressive Taxation Rates
Following Military Orders That May Be Unethical
Age Restrictions on Alcohol Relative to Military Eligibility
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Emotional regulation & the brain

Emotional regulation & the brain

Underlying neuro anatomy, neurophysiology, psychology, theory of emotional regulation. Not a description of pathology but rather of typical/normal.

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multi-speed Europe

multi-speed Europe
What do you understand by multi-speed Europe and how does this differ from a Europe of variable geometry, taking Europe to be the EU? Do you believe that a Europe à la carte may actually lead to the disintegration of the EU or actually save the European integration project?

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licensed tax practitioner

licensed tax practitioner

Instructions: For this assignment, you are a licensed tax practitioner being solicited for advice on particular matters. Please give a thorough analysis of the problem, discussing only issues relating to topics covered in Weeks 3 and 4. Ignore all other issues. Please cite all code sections, cases and regulations relevant to receive full points. Below the Syllabus of the material I need to cover .

Here the questions please answer around 350 words per question

1. Your client initially established its business in London as a public limited liability company. In 2013, they decided to expand their business to the U.S. and plan to open an office in California. They are not sure whether they should form another LLC, a partnership or a corporation for their California office.

1A. What would be your advice?
1B. Would your answer be the same if your client was a European public limited liability company?

2. Your client is a foreign partnership that opened a U.S. office in 2013. Under the foreign partnership all three partners have limited liability. They want to be treated as a partnership for U.S. tax purposes.

2A. What would be your advice?
2B. Would your advice be the same if there is only one individual owner of the foreign entity?

3. ABC is a domestic US corporation. In February 2012, it purchased 25% interest in JBL a foreign entity treated as a partnership since 2000. In March 2012, JBL filed Form 8832 to elect to change its status to a corporation. In January 2013, JBL sold its remaining 75% to ABC Corporation.

3A. Discuss the tax consequences of transactions for both ABC and JBL.
3B. Prepare a handwritten Form 8832 to be filed for tax year 2013. You will not receive full credit for question item 3b if you fail to submit a handwritten Form 8832.

Here the syllabus to use to understand what we covered

1. How are foreign entities classified for U.S. tax purposes?
2. Optional:
a. IRC §7701 – Lexis Nexis – USCS-Title 26;Internal Revenue Code Annotated, IRC §7701 – http://www.lexis.com/research/xlink?app=00075&view=full&searchtype=get&search=26+USCS+%A7+7701
3. Reading Assignment – B7.02A Kunz & Peroni Treatment of Foreign entities
4. What is a separate entity for U.S. tax purposes?
5. When is an entity considered a “domestic” entity?
6. When is an entity considered a “foreign” entity?
7. How are dual chartered entities treated for U.S. tax purposes?
8. Classification of business entities:
a. Partnerships
b. Corporations
c. Disregarded entities
d. Optional – See Treas. Reg. § 301.7701-1(b) re: Treas. Reg. §§ 301.7701-2 and 301.7701-3
9. Deemed Corporations
a. Familiarize yourself with the rules for certain countries. Or at least be aware that those rules exist
10. Grandfather rule
a. Termination of the grandfather rule (4 events)
11. Eligible entities
a. Default election
b. Election status for entities in existence before 1997
c. Retesting for eligible entities
12. Elections by eligible entities
a. When must an eligible entity elect its status?
b. Mechanics of the election
c. When eligible entities can be considered as a domestic corporation – Section 7874(b)
d. Potential collateral consequences of a foreign entities’ election
13. Review IRS Form 8832 and its instructions
a. Required signatures
b. Effective date of the election
i. Effect of election in the middle of a tax year
c. 60-month limitation on changes
i. Exception when there is a change on ownership composition
d. Protective election
e. How do you file a late election?
f. Correction of election errors
14. Foreign entity treated as a partnership
a. Effect of sale of partnership interest
b. Grandfather rule
c. When a single partner purchases the interest of other partners
d. Division of partnership interest
e. Safe harbor
15. Collateral consequences when a foreign entity changes its status
a. Foreign corporation becomes a foreign partnership
b. Foreign partnership becomes a foreign corporation
c. Foreign corporation becomes a disregarded entity
d. Foreign disregarded entity becomes a corporation
16. Change in the number of members
a. Corporation
b. Partnership
17. Anti-abuse rules
18. Read the three assigned regulations. If you have the time, read the regulations with annotations
19. Read the assigned article – International Tax Planning for US Outbound Acquisitions
20. Optional:
a. Lexis Nexis – USCS Title 26 – IRC Annotated
b. Matthew Bender – Lexis IRC Code Explanations
c. Of the two materials (a) is more through but if you are in a bind try (b) it is usually a shorter discussion
d. If you have additional time or if you want to learn more about these code Section, read through some or all of the Regulations. If this sounds overwhelming, breathe.
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Accounting and Decision Making

Accounting and Decision Making

Summative Assignment
CASE STUDY INFORMATION

Dyed in the Wool Limited

Dyed in the Wool Limited (“DITW”) is a long established UK company making specialist fire retardant and waterproof textiles for industrial, defence and commercial markets.
The CEO is Jim Riley, who took over from his father when he retired 30 years ago. Jim and his family own all the shares in DITW.

In recent years Jim has been worried about DITW’s core market. Defence sales are declining due to cutbacks in the armed forces, and new entrants to the market are offering stronger technological solutions for proofing fabrics. To counter the effect of this decline, two years ago Jim decided to diversify DITW’s activities, investing in a new subsidiary company, HomeSpun Limited. HomeSpun is run by Mr Riley’s nephew, and sells furniture and home textiles to retail customers from three stores in the local area.

Jim’s background is in industrial manufacturing, and whilst he has no formal retail or accounting training, he is astute when it comes to gross margins, selling prices and manufacturing costs. DITW has a history of profitability over the years and pays out substantial annual dividends to the family shareholders, but until recently cash was also retained in the company for reinvestment in equipment and production facilities. The main manufacturing site, which was acquired by Mr Riley’s father over 50 years ago, is a former WWII munitions factory with 5 acres of land and buildings with plenty of space for expansion.

However, starting up the new retail subsidiary has seen cash flow out of DITW to fund start-up losses on lease costs, staffing, advertising and buying stock for the shops. Traditionally DITW was not the best at chasing its receivables and now with the additional pressure of HomeSpun’s cash requirements, DITW has been forced to use an overdraft for the first time. In fact, the company recently asked its bank for a third increase to the overdraft limit at £900,000, trebling the original request for facilities. The bank has notified DITW that it will not approve any further amounts beyond this latest agreement and has asked for copies of DITW’s financial statements for the year ending 31 December 2012 as soon as possible.

An interim accountant was recruited 6 weeks ago at the request of the company’s bankers. The new accountant has started to analyse HomeSpun’s management accounts. He is concerned about the lack of cash compared to the profits being reported. He wants to run some stock takes in the stores against the cost of stock reported in the management accounts as well as review the “buy now pay later” policies being offered to customers on large items in the shops.

In spite of the cash difficulties, Mr Riley is pleased with DITW’s investment in the new retail venture and is determined to continue expanding. HomeSpun has a very visible local presence, and local government and press have given it significant positive coverage about job creation and local enterprise development. He wants to continue with the roll-out of new store openings and is considering investing £1m in a joint venture (“JV”) manufacturing opportunity with Pratash Furniture & Textiles in Mumbai. This JV would manufacture a range of products already sold in HomeSpun’s shops, and supply directly to HomeSpun at a lower cost than buying from existing third party suppliers – Jim Riley says it will “cut out the middleman” and improve gross profit margins.

Approximately 30% of HomeSpun’s annual sales could be supplied from the JV entity.
DITW’s Board, led by Jim Riley, has some decisions to make. The company cannot secure further overdraft funding from the bank, yet HomeSpun continues to be cash consumptive and tax and dividends in DITW are due for payment in the next three months. In addition, DITW will need to raise further funding if the expansion plans (new stores and JV opportunity) take place. Financing options under discussion include:

• OPTION 1. Seek third party investor or venture capitalist to provide £1.5m new share capital to fund the £1m investment into the JV, payment of the 2012 dividend and any immediate cash requirements in HomeSpun (forecast at £54k cash outflow for Year 3). The overdraft would continue in place under this scenario.

• OPTION 2. Approach the bank to convert the £910k overdraft into a £2m long term loan at 8% annual interest, secured on land and buildings. This would pay for the £1m investment into the JV with a small amount of surplus to fund the forecast cash outflows for HomeSpun in Year 3 at £54k.

• OPTION 3. Walk away from the JV and slowly repay the overdraft by improving working capital management and withdrawing dividend payments for the next few years (Jim Riley has already flagged up that his family shareholders will not countenance this option willingly).

The accountant has distributed an email ahead of a Board meeting as follows:

Agenda for Board meeting

1. Completion and presentation of DITW’s year end financial statements.

2. Analysis of HomeSpun’s performance against budget since launch.

3. Review of operating cash cycle and cash outflows in DITW and HomeSpun.

4. Evaluation of trading and investment implications of the JV opportunity.

5. Options for raising further funds for the business.

Relevant financial information (see Appendices 1-5) has been prepared ahead of the Board meeting and distributed to all Board members.

Appendix 1
DITW draft Financial Statements
The draft Income Statement and Statement of Financial Position for DITW for the years ending 31 December 2012 and 2011 are reproduced below. These are in draft format pending the outcome of discussions at the Board meeting.
Income Statement for the year ended 31 December 2012:

2012 2011
£000 £000

Revenue
26,387
28,853
Cost of goods sold – labour
Cost of goods sold – material purchases (13,942)
(8,542) (14,052)
(10,387)
Gross profit 3,903 4,414

Factory overheads
(1,631)
(1,570)
Distribution costs (354) (398)
Sales and marketing costs (517) (495)
Administrative costs (623) (596)

Profit before interest and taxation
778
1,355

Interest charges
(51)
(22)
Profit before taxation 727 1,333

Taxation
(222)
(407)
Profit / (Loss) after taxation 505 926

Dividends declared
(425)
(750)
Retained profit 80 176

Statement of Financial Position as at 31 December 2012:

2012 2011
£000 £000
Non-current assets
Land and buildings 3,000 800
Plant and Equipment 1,953 2,358
4,953 3,158
Current Assets
Inventory 2,709 2,654
Trade receivables 2,056 1,909
Investment in HomeSpun Limited 1,451 651
Cash 9 278
6,225 5,492

Current Liabilities
Trade payables (2,699) (2,851)
Taxation payable (222) (407)
Bank overdraft (910) 0
Dividends payable (425) (750)
4,256 4,008

Net assets 6,922 4,642

Equity
Called up ordinary share capital 300 300
Revaluation reserve 2,200 0
Retained earnings 4,422 4,342
6,922 4,642
Additional notes:

• The carrying value of land and buildings has been increased to £3 million at 31 December 2012. This figure is based on an offer of £2.5million from a property developer (which Jim felt substantially undervalued the premises) earlier in the year. Since then the property market has slowed down a little but it was suggested that the balance sheet would look stronger by increasing the valuation attaching to the land and buildings, in the context of potentially raising money for the business.

• The depreciation charge in 2012 was £317,000. A piece of equipment which was carried in the books at a cost of £520,000 less accumulated depreciation of £388,000 was sold during the year at £100,000, resulting in a loss on sale. Both depreciation charges and any loss on sale are included in “factory overheads”. The new accountant has noticed that DITW often seems to sell equipment at a loss, although Jim Riley feels the company’s depreciation policies are adequate.

• DITW owns 100% of the shares in HomeSpun Limited. DITW contributed a lump sum to start the business, and has since been topping this up with further sums as required. There is no formal loan in place, so the investment has been shown in current assets.

• One of DITW’s customers has been disputing invoices raised on a long-term contract to supply materials. As at 31 December 2012 the total outstanding balance to this customer shown in receivables was £219,750. Jim Riley is confident that this sum will be recovered in full, but £137,000 relates to amounts due over 90 days and there are rumours in the industry that the customer may have financial difficulties. No provision has been made in the accounts against any part of this receivable. Inventory includes approximately £105,000 of materials specific to this customer, which are not sold to any other customer.

• There is also some confusion over a particular batch of pre-invoiced sales. DITW raised invoices for £52,000 on 30 December 2012 for goods which were still in stock at 31 December and would only be sent to the customer in early January 2013. The invoices were shown within revenue for 2012, and an additional £52,000 shown in receivables, plus a reduction in stock value of £44,200 which matches the entry in cost of sales. The accountant wants to reverse this transaction because the stock had not been physically delivered to the customer by 31 December 2012. However, he is meeting resistance from Mr Riley, who says the only reason the stock had not been sent was due to the Christmas holiday period and that in the light of the potential fund raising, the company should be putting “its best foot forward”.

• Interest is paid as soon as charged. Both tax and dividends due are normally paid within 3 months of year end to clear the full amount outstanding.

• Regarding presentation of the financial statements, the new accountant has explained that DITW is no longer exempt from preparing consolidated accounts and that the financial statements will need to be prepared on a consolidated basis prior to external publication.

• Finally, DITW launched a successful patent protection case against a competitor during 2011. The legal outcome concluded in favour of DITW and the competitor was required to pay damages of £30,000 which have been netted off administration costs (i.e. reducing the administration costs shown) for 2012. DITW’s legal costs on the case were £27,000, which were shown within administration costs in 2011.

Appendix 2
HomeSpun: Original budget and latest forecasts

A business plan was produced by HomeSpun’s management to support the original request for finance from DITW. The launch date for the business was 1 January 2011. The original profit and cash budgets from the business plan are shown below:

 

HomeSpun started trading on 1 January 2011. The sales, costs, profit, working capital balances and cash flows for the first two years of trading are shown below. All cash deficits to date – £651,000 in 2011 and £800,000 in 2012 – have been subsidised using further investment from DITW. HomeSpun’s management has used the actual results for 2011 and 2012 to develop a revised set of forecasts for the business for 2013 – 2015 as follows:

 

Appendix 3
Analysis of product costings for joint venture deal

Pratash Furniture & Textiles has identified three products, A, B and C, which are believed to represent an average cross-section of the overall range that the JV entity could produce for HomeSpun. Pratash has produced cost estimates for each of A, B and C which are shown below. Ex-factory (India) costs are shown in UK £ at current exchange rates, and the possibility of exchange rate movements impacting the financial data has not yet been taken into account.
Product A B C

Direct material cost 1.30 2.05 0.67
Direct labour cost 0.80 1.20 1.12
Variable overhead per unit 0.30 0.88 0.75
Fixed overhead per unit 2.05 3.56 2.98
Total cost ex-factory (India) 4.45 7.69 5.52

Estimated transport & duty to UK
1.56
2.69
1.93
Estimated cost landed in UK 6.01 10.38 7.45

The accountant at DITW has produced the following comparison table showing the potential uplift in gross margin from sourcing the products via the JV compared to the current situation is shown as follows:

Product A B C

Current
Selling price 19.99 24.99 22.99
Purchase price landed in UK from present distributor 9.86 13.55 12.25
Gross profit per unit 10.13 11.44 10.74

Potential
Selling price 19.99 24.99 22.99
Landed cost from JV entity 6.01 10.38 7.45
Gross profit per unit 13.98 14.61 15.54

Accountant note:

Taking the average product cost on the sample of three JV-sourced products and comparing this with the average cost on those same products as currently purchased indicates a significant potential uplift in gross margins might be available under the JV scenario.

If the JV went ahead on 1 January 2013, these new product costs could improve gross margins on 30% of HomeSpun’s revenue for Years 3 to 5 of the forecasts.

Appendix 4

Basic financial ratios

Revenue growth (%) = Revenue (yr 1) – Revenue (yr0)x 100
Revenue (yr 0)

Return on capital employed (%) = Profit before interest and taxationx 100
Equity plus Liabilities

Return on investment Profit before interest and taxation x 100
Investment cost

Gross profit margin (%) = Gross profit x 100
Revenue

Net profit margin (%) = Profit before interest and taxation x 100
Revenue

Inventory days = Inventory (year end) x 365
Cost of goods sold

Receivables days = Trade receivables x 365
Revenue

Payables days = Trade payables x 365
Purchases (Cost of goods sold)

Current ratio = Current assets
Current liabilities

Acid test or Quick ratio = Current assets less inventory
Current liabilities

Debt/equity ratio (%) = Total debtx 100
Total equity

Capital gearing ratio (%) = Total debt x 100
Total equity + Total debt

Interest cover (times) = Profit before interest and taxation
Interest charges

Dividend per share (pence) = Total dividends approved x 100
Number of ordinary shares
Appendix 5 – Present value table
Required:

As part of a business report which communicates the financial information, issues and potential solutions available to DITW ahead of the difficult decisions it must make, you are required to discuss and critically evaluate the following questions. You should use appropriate accounting and financial techniques to support your conclusions and recommendations.
1. Identify and critically discuss at least FOUR areas of subjective judgement in DITW’s financial statements for 2012. As part of your discussion, you should highlight any changes that you would recommend to ensure that the final statements are in accordance with the IASB’s Conceptual Framework and present a “true and fair” view as required by the Companies Act 2006 and GAAP.

2. Prepare the Statement of Cash Flows for DITW for 2012. Use only the financial statements and related accounting information provided by DITW in the original case study.

3. Critically evaluate HomeSpun’s performance against its original budget to date, highlighting possible reasons for the variances between budgeted and actual results. You should focus on HomeSpun’s sales, costs, profit and return on investment in your answer, and may use relevant financial ratios and variance analysis techniques to support your evaluation.

4. Calculate the operating cash cycles for each of DITW and HomeSpun in 2012. Using this information as well as the Statement of Cash Flows that you prepared in Q2, explain why DITW and Homespun are facing cash flow problems and recommend solutions for the Board which might improvecash generation in both arms of the business.

5. Differentiate between (i) absorption costing and (ii) marginal costing, discussing the reasons why DITW and Pratash Furniture & Textiles might have chosen absorption costing for the cost estimates shown in Appendix 3.
6. Critically evaluate the JV opportunity with Pratash Furniture & Textiles using an appropriate investment appraisal technique. You may assume that the JV starts on 1 January 2013 and runs until 31 December 2015, and that DITW’s cost of capital is 10%. Ignore the impact of tax. Your answer should recommend whether the proposed investment should proceed, supported by discussion of at leastTHREE other factors that the Board should take into account in their final appraisal of the investment opportunity.

7. Critically discuss the three options available to DITW for raising further funds for the business. Your analysis should highlight the effect on DITW’s liquidity, capital structure and financial risk from Options 1 (raising equity) and 2 (raising debt). You may base your calculations on the financial statements for DITW given in Appendix 1, making relevant adjustments as appropriate to each scenario.
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Strategic management

Strategic management

 

Case Study
Sweet spreads manufacturer faces a sticky future
Hartley’s needs to diversify the family’s 100-year-old jam firm to keep it competitive in a
shrinking market but it is wary of predatory investors.
The challenges facing Hartley’s:
• To expand in a market that is shrinking.
• To diversify into new markets.
• To ensure that management is of top quality.
Fred Hartley knows all about jam but if he makes a wrong move his company could end up in a
pickle. The 41-year old is Managing Director of Hartley & Sons, Britain’s oldest family-owned
jam maker.
The trouble is that fewer people are buying jam and those that are, tend to go for supermarket
brands. Now Hartley’s is trying to conserve its income by diversifying into sauces and even
spring water. For that it needs money but the company is wary of attracting outside investors in
case their involvement changes the culture of the 100 year-old firm. Fred Hartley’s great-grand
father Albert founded Hartley’s in London in 1881. Fred joined straight from school and took
over as Managing Director from his father Tony in 1994. Jam and marmalade still account for
45% of its sales of £33m but the market has been in decline for 50 years. In 1950 there were
about 40 big British manufacturers. Only three of these have survived and Hartley’s is the only
one that remains independent. It employs 220 people at two sites in South London.
“People don’t eat as much jam as they used to,” said Fred Hartley. “A typical English breakfast
used to include toast and jam, while a jam sandwich was a staple snack. Now it is competing
against cereal bars and crisps”. Changing dietary habits have also contributed to jam’s decline
because people increasingly want low-sugar food.
Hartley’s became a household name during the 1960s and 1970s, supplying most of the big
supermarkets. But the rise of supermarkets also initiated the decline of the businesses’
traditional branded business. The supermarkets’ fight for market share in staple products such
as jam and their introduction of cheap own-label alternatives has gradually cut the profit
margins on branded products.
The company saw the change coming. Under Tony Hartley it changed the emphasis of its
business from making jams under its own name to making own-label jam and other products
for supermarkets. Now, about 60% of its business is supplying own-label products, mainly jam
and condiments. Customers include Morrisons, Tesco and Sainsbury, which is its largest client,
accounting for 20% of total sales. Although sales volumes are high, the profit margins are low
and the market has little potential for growth, said Hartley. “The gross margin is down to
between 10% and 15%. You can’t run a business with our overheads on margins like that
forever.”
While own-label jams pick up most of the business in the middle and lower sections of the
market, the top end is still dominated by the branded jams. This area offers much higher
margins, said Hartley but it is overcrowded. “Investment is required for new machinery as well
as marketing,” he said. “French brands such as Bonne Maman created that market and have
established strong positions”.
BSc (Hons) in Business Administration Strategic Management
Strategic Management March 2012 Format 1 © NCC Education Ltd 2012
Instead, Hartley wants to focus on developing niche’ products under the company’s own name,
such as luxury marmalades and a recently launched low-carbohydrate jam. He said these
sectors were still brand-led and offer higher margins.
Marmalade is more attractive because it is largely bought by more mature, wealthier
consumers. Marmalade is also cheaper to produce but Hartley is conscious of the risk in
dedicating resources to markets that are in overall decline or, at best, static.
Hartley’s also sells jam in bulk. It supplies cake makers and produces 100m portion-packs for
the NHS, schools and the prison service. Sales to the trade sector have grown substantially,
rising from £750,000 in 1999 to £4.7m in 2004.
Hartley’s has diversified into other markets. It began making peanut butter in the 1980s and
now has 50% of the market, representing 20% of the firm’s sales. It has also diversified into
condiments, producing own-label products such as apple, tartare and mint sauces. Recently, it
became the sole British cranberry sauce supplier to ocean Spray, the world’s largest producer
of cranberry products. The deal gave Hartley’s 90% of the British cranberry sauce market
overnight and increased its overall sales by £3m.
Hartley sees more potential to develop this side of the business but current sales are largely
low-margin, own-label products. He would prefer to develop the higher margin branded
condiments business but is unsure if the Hartley’s brand is appropriate. A second option, he
said, would be to buy and develop an established brand.
So far product diversification has enabled the company to survive although Hartley knows that
diversification is not just a matter of business development but a question of survival. Despite
new contracts and new products, profits have remained flat for the past three years at about
£550,000. The business has to diversify just to stand still but inevitably this takes it further
away from its core strengths. “It is the classic `busy fool’ situation – working harder and harder
for the same or even less return,” he said.
Last March, the company invested £100,000 in setting up Dragon Ice, a spring-water ice-cube
company in South Wales. It is a joint venture with a Welsh spring water producer and
Hartley’s owns 51% of the business.
It already has small contracts with Sainsbury, Tesco and Asda to supply spring-water ice cubes
but the aim is to introduce ice cubes – water packaged ready for consumers to freeze
themselves at home. It is the first time the company has diversified into a product so radically
different from its traditional market but Hartley believes the potential outweighs the risks.
“We have invested £100,000 so far and it will need at least the same again to really get it
moving. But given the growth of the whole mineral-water market, I see it as a huge
opportunity,” he said.
The company is still wholly family owned and self-financed. Hartley’s younger brother,
Richard, is Sales and Marketing Director but he is the only other family member with any dayto-
day involvement in the business. Both sit on the company’s main board of six, alongside
their father Tony, who is Chairman and three non-family directors. There are no non-executive
directors.
Having a family-dominated senior management team means decisions can be taken quickly
and the business can react swiftly to changes in the market. But the lack of external input is a
BSc (Hons) in Business Administration Strategic Management
Strategic Management March 2012 Format 1 © NCC Education Ltd 2012
weakness as well as a strength. With no non-executive directors, Hartley admits that he relies
on his father “to make the difficult decisions”.
Being self-financed, the company has to rely on its overdraft and existing reserves to finance
investments, which puts sizeable strategic investments out of its immediate reach. The
company is approached regularly by potential investors. Hartley believes that bringing in
external money would jeopardise the balance of the company and reduce the family’s control.
“We can invest £3m to £4m without a problem. It just means that we can’t go out and spend
£10m easily,” said Hartley. “People approach us all the time about investing but what they
really want is to take u

Emotional IQ

Complete the Emotional IQ test at http://www.queendom.com/tests/access_page/index.htm?idRegTest=3037. Save your results. Then, based on your test results prepare 6 to 8 PowerPoint slides in which you:
1. Identify and justify four (4) areas of Emotional IQ a public leader should address in identifying their specific traits, behavior, and skill set.
2. Using any type of leadership style (transformational, charismatic, authentic, etc.), discuss how Emotional IQ influences each of the following:
• Leadership communication
• Culture, values, morals, and courage
• Developing teams
• Motivation and empowerment
• Influence and power
Develop a plan for how a public leader can overcome his/her weaknesses in Emotional IQ.
Debate the pros and cons for how adaptability can affect a public leader’s leadership abilities with others.
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s over. I can’t see anybody wanting to get involved other than to
consolidate it into someone else’s business.”
Source: Nigel Walton (2011)
Questions:
Task 1 – 50 Marks
What are the key strategic issues (internal and external) impacting upon Hartley’s future
growth?
Task 2 – 50 Marks
What recommendations would you make to Fred Hartley regarding future competitive and
corporate strategies?
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