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Marketing Planning & Promotion Coursework

 
“Advertising works most effectively when its in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook – they share information with their friends, they learn about what their friends are doing – so theres really a whole new opportunity for a new type of advertising model within that” Mark Zuckerberg.

Using relevant models and theory you are required to critically analyse the approaches taken by organisations in the B2C sector in building and maintaining relationships with consumers in the digital environment, and the consumers role in this process.
Answers should include the topic of engagement and should consider theory relating to consumer behaviour, promotion policy and media and the consumers role in these areas, reaching logical conclusions. You should focus on academically credible sources of information, rather than hearsay and hype.

1. Document should not exceed 10 typed pages (3,000 words) of text excluding title page, contents page and executive summary.
2. Must be supported by 5 pages of supporting appendices which should include an annotated bibliography and content list.
3. Should be presented in an appropriate format.
4. Should be fully referenced using the Harvard system of citation.
5. Report must also include an annotated bibliography which identifies your top 10 sources of information , with the reasons why and Harvard referencing should be used throughout. The criteria you should use to evaluate your sources should be credibility, reliability and merits of the preferred sources.

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Air Transport Liberalisation in Europe

 
Written Assignment
Title: Air Transport Liberalisation in Europe
Task: Produce a report describing the liberalisation of air transport process within the
European Union and exploring its effects on the airline industry.
Your report should particularly focus on:
• The stages of liberalisation of European air transport.
• The effects of liberalisation on passenger traffic, fares and airlines in Europe.
Format:
Cover page
Executive Summary
Content List
Main body
Conclusion
References
Appendix (if appropriate)

Your work must be fully referenced, In your research you are expected to use standard
literature on air transport, current articles from academic journals and trade press
and company reports. Your work has to be critical in nature.
Maximum word limit: 1,500 words
Any deviations from the above mentioned specifications will be penalised.

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Research Paper

GUIDELINES FOR RESPONSE PAPERS:
You will complete two 500-word (1.5 to 2 page) response papers on the assigned
readings above that conveys to your readers (i.e., your TA and your Instructor) your
increasing capacity to think within the terms of the discipline and what you have
learned in the course. In your response, you will formulate an analysis about the
article or book as a whole or a particular point made by the author. The response
must be analytical, not simply a description of your own personal feelings about the
book (e.g. I liked it, I didn’t like it, etc.). Likewise, do not summarize the text. See
further guidelines and tips for writing a response paper below.
• Please include a title for your paper (but a title page is not necessary)
• Please use the Chicago Manual of Style (see link to American Anthropological
Association Guide for more information).
http://www.aaanet.org/publications/style_guide.pdf
• Papers must be in Times New Roman (Not in “Times” or “Calibri”) 12 pt font,
double-spaced. Pages should also be numbered, and have margins set at 1”
(2.54cm) on both the left and right sides and 1” (2.54cm) on the top and
bottom.
• Please include your name and student number at the top right hand corner of
each page of the paper.
• Hand-written work will not be accepted. In your writing, you must give credit
to the source of any and all material you quote directly or use indirectly.
Plagiarism is a crime punishable by failing the class.
2
HOW TO WRITE A RESPONSE PAPER:
The response paper should have an introduction, a body, and a conclusion.
• Introduction:
-In the first paragraph, state your argument or the idea that you will
be discussing and briefly outline how your idea fits within the main
argument of the text.
-The introduction should provide a brief summary of what you read
and how you will apply and evaluate a particular aspect and/or
concept(s) related to the assigned reading. This is a focused statement
of your reaction and/ or response to the reading.
-If you need help consider the following: How did the reading surprise
you? Did it make you think differently about anything? Yes/no? How?
What particular point(s) or argument(s) stood out? How do you think
the author would respond to current events today? Is a concept or
idea proposed by the author useful to think with? How so?
• Body:
-The body should contain paragraphs that provide support for your
position. Each paragraph should contain and evaluate one aspect
related to the larger argument or statement presented in the
introduction.
-Decide on the key parts of the reading that will help focus your ideas.
-Develop your ideas by adding examples, quotations, and details to
your paragraphs. Be sure to include quotes from the text, and use this
citation format: (Author Year: pg.#) for example: (Mead 1928: 22).
-Make sure the last sentence of each paragraph leads into the next
paragraph.
-Check your thesis statement and make sure the topic sentence of
each paragraph supports it.
• Conclusion:
-This can be a restatement of what you said in your paper. It can also
be a comment, which focuses your overall response.
Some Tips for Writing a Response Paper
The following statements could be used in a response paper. Complete as many
statements as possible, from the list below, about what you just read.
My response to the film is that . . .
I think that…
I see that…
I feel that…
3
It seems that…
In my opinion,…
Because…
A good quote is…
In addition,…
For example,…
Moreover,…
However,…
Consequently,…
Finally,…
In conclusion,…
GRADING STANDARDS FOR RESPONSE PAPERS:
A: The argument is clearly articulated and logically developed, using relevant
evidence. The evidence used is of high quality, cleverly ordered to support the
argument with an original and creative synthesis of materials and displaying
understanding of wider issues. The presentation is of high standard.
B: The argument is well proposed, but the structure is not fully developed. The
evidence used is quite extensive but sources are not fully utilized which limits the
ability to be creative and deal with a full range of issues. The presentation is solid
but can be improved.
C: The argument is satisfactory, with some limitations, but the structure is not well
thought out. The evidence used is adequate, but insufficient to develop fully the
argument or display much originality. The presentation is adequate and could be
improved.
D: While the essay displays a basic understanding of the subject, the argument lacks
coherence and logical development. The evidence provided is basic or does not
sufficiently support the argument nor display originally or understanding of wider
issues. The presentation is not of sufficient standard.
F: The presentation is well below acceptable standard. The essay is incoherent with
glaring misunderstandings.

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Strategic Plan Part II American Diabetes Association

 
Please Read everything .Read the entire document. This is a multi-week assignment that has five components:

Part I: The Organizational Structure on American Diabetes Association (last week attached )

THIS WEEK Part II: Environmental Analysis on. American Diabetes Association (Week Three)

Please read ( last week ) part 1 American Diabetes Association ( attached) and continue to Strategic Plan Part II – Environmental Analysis and Setting Strategic Goals with the topic American Diabetes Association . This is a continuous paper so please follow the instructions very well.

I will also be graded off of APA format. Follow part 1 format and I will attach example according to how the instructor wants it. Please follow the instructions

We have 2 part to this assignment please read

Resources: SWOT Analysis table attached on

Complete an environmental scan for the health care organization you chose in Week Two. Use the SWOT Analysis table. Address the following items:

•Assess the organization’s internal strengths and weaknesses.

•Analyze the industry for opportunities and threats.

•Perform a SWOT analysis. A SWOT analysis helps determine performance gaps. It includes the following components:

◦Strengths

◦Weaknesses

◦Opportunities

◦Threats

•Describe the organization’s present and prospective customers.

•Evaluate the impact of the following factors:

◦Consumer and social

◦Competitive

◦Technological

◦Economic

◦Legal and regulatory

Submit the SWOT analysis as a Microsoft® Excel® attachment.

PLEASE READ ALL THE ATTACHMENTS AND FOLLOW THESE STEPS

•Evaluate the significance and implications of an external environmental analysis in the development of a strategic plan. For your evaluation:

◦Explain the purpose of environmental analysis.

◦Describe possible implications of environmental analysis in the creation of your strategic plan.

◦Analyze evolving external issues that can have an impact on the strategic plan.

◦Evaluate benefits of competitive analysis as part of the strategic planning process.

•Based on your SWOT analysis, provide an assessment of your chosen organization in which you:

◦Evaluate the organization’s ability to accomplish its mission, goals, and objectives as set in previous strategic plans.

◦Evaluate the organization’s ability to respond to internal and external changes and challenges.

•Incorporate your SWOT analysis findings into clearly stated goals and objectives for a 3- to 5-year period, focusing on your strategic plan areas.

◦You will have two to three goals for each year, with two to three measurable objectives for each goal.

◦Goals may span several years.

◦Outline your goals and objectives clearly and provide a narrative explanation for each of them.

Cite at least 5 peer-reviewed, scholarly, or similar resources to support your information.
U can use the resources in part one but add at least 3 new ones

Format your paper according to APA guidelines.

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fire safety

 
Assignment Details

Essay:

Firefighting tactics and forensic awareness are critical to fire scene evidence preservation discuss.

The word limit is 2,000 words (+/-10%). This excludes footnotes but includesquotations. The word count must be printed on the top right hand corner of your work.

Remember:

• You must keep to the word limit of 2,000 words
• You must demonstrate that you have met the learning outcomes
• As you construct and present your work, consider the assessment criteria

Presentation Instructions

It is your responsibility to ensure that your work is neatly and accurately presented.

The work must be:
• Word-processed
• Single sided
• 1.5 or double line spaced
• Ariel 12 point font
• Justified
• Page numbered
• On A4 paper
• Margins left and right 3cm

Marks may be deducted for failure to follow these instructions. Please look at the Student Guide to Assessment for more information.

Referencing

All academic writing must be referenced. If you use other people’s ideas without referencing them you are plagiarising their work.

Either:

Use the Harvard system of referencing within your text. This will take the form: surname, year of publication, page number, and is enclosed within brackets, for example (Bradley 1998, 277). At the end of your work you should provide an alphabetical list of all the works you cite.

Or:

Use the Numeric System of referencing within your text. At every point in the text where a reference is made, insert a number (in brackets or superscript) and then list the references numerically at the end of your work,

Plagiarism

The use of work produced for another purpose by you, working alone or with others, must be acknowledged.

Copying from the works of another person (including Internet sources) constitutes plagiarism, which is an offence within the University’s regulations. Brief quotations from the published or unpublished works of another person, suitably attributed, are acceptable. You must always use your own words except when using properly referenced quotations.

You are advised when taking notes from books or other sources to make notes in your own words, in a selective and critical way.

Submission

Your work must be submitted electronically with cover sheet via Turnitin (a guide to submitting work via Turnitin can be found on Blackboard).
Every attempt will be made to ensure that the work will be marked and feedback available by 5th January 2016

The assignmentis worth 40% of the total module assessment.

Learning outcomes
This assessment will test your ability to meet the learning outcomes as described in your module booklet, specifically:

1. Demonstrate an understanding of the investigation methods for determining causes of fire and fire dynamics and the ability to apply these methods
4. Demonstrate an understanding of fire investigation processes including the important roles and evidence associated with different fire safety agencies and personnel participating in fire investigation
6. Analyse and critique a range of fire investigation reports from minor to major incidents

Marksforthe essay willbeallocatedin the followingmanner:

Identification&analysisoffire suppression tactics which may impact on the post fire scene
60%
Contextualisation of the conflict between the priorities of the operational environment and the fire investigation function including examplesof incidents where fire service operations have resulted in erroneous fire cause determination.
20%
Overallapproachandpresentationof report(Approachtoassignment/perceptionof theproblem,demonstrationofthefollowingpersonalskills,writtencommunication, research,analysis,qualityof references.
20%

 

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Company’s organizational structure

 
The assignment is to check out a company or organization and compare the organization, organizational infrastructure and company’s orientation together with the theoretical discussion in the course. Use written information or the company’s website.

I have chosen FedEx but you can write about another company if it is easier for you.

Special attention should be paid to:

o Company’s organization (what kind of organization exists)
o Connection between environment and the organization
o Connection between technology and the organization
o Company’s Orientation
o Performance

Research questions to keep in mind:

• Explain how the business environment molds the organization.
• Describe the organizational characteristics and assess when they are best suited.
• Compared theories and methods to decision making.
• Explain the life span of companies and internationalization.

The book for the course is Organizational Theory, Design and Change by Gareth R. Jones

The main source for reference should be the book Organizational Theory, Design and Change

Please do not use to many “fancy” words or wording as it is not something I do to much of.

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Does Speculation of Futures of Food Commodities impact the Food Prices?

 
I am investigating whether the speculation of futures for Food Commodities has an impact on the food prices. I will be doing this through investigating whether the volatility in the futures of Food Commodities cause volatility of its underlying spot price.

Motivation is to show the speculation, which is secondary markets beings used as gambling casinos, has negative externalities on society. In particular food prices. Which is why, the futures and spot prices for – wheat, corn, sugar will be used.

I need a good quality literature review showing that forces beyond supply and demand, are in place for the prices of futures, in this case speculation.

Literature Review – what is been written so far on this.

I will upload files – with more details.
For example – financialization of commodities.

I need a Literature Review – which shows that my disseration will contribute, in the sense it will show it has an impact on food prices, via the volatility caused by speculation on its underlying spot prices – for food. Therfore, impact food prices.
Wheat, Corn and Sugar is found in nearly every food product in the supermarket. Nutritionists say walking down the aisle of a supermarket is like walking down a corn field.

Good to show how trading strategies in speculation, cause prices to rise. Trading strategies where if the price if rising, it is predicted the price will rise higher, they buy then sell. I hope this is understood – as I require more detailed explanation in this.
What is Speculation? vs the purpose of futures, and the existance of the secondary market- risk, liquidity – (just briefly touch on this)
WHat is Finanicialisation? (again brief)
How does it cause volatility? (breif)_

Main = literature review on specualtion of futures affecting prices. For example there is a paper (will upload), how speculation in oil commodities affect food prices.

I will also upload the methodology, it is of any help. Usually in Literature Review it is not.

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Homeland Security

 
This assignment is a take-home essay assignment of two questions. For each question, the student is expected to develop a 4-5 page essay that fully responds to the question.

Paper 1: What are the capabilities and limitations of intelligence in supporting homeland security efforts?

This paper should provide an examination of the various elements that comprise the intelligence community from local law enforcement to national agencies and how each of those entities contributes to the development of homeland security intelligence. In crafting your paper it would be good to remember the lessons learned from the 9/11 Commission on intelligence sharing and analyze how those lessons/recommendations are being addressed. Lastly, your examination of the question should include the issue of domestic versus foreign intelligence.

Paper 2: Critique the capability of the homeland security system of the United States to meet forecast and emergent future challenges.

In your midterm assignment you were tasked with writing an essay that compared and contrasted the missions and objectives that define the terms homeland security, homeland defense and national security as identified in the various strategies and policies of the United States. This essay should reflect your judgment as to the capability of the homeland security system to achieve those missions and objectives. In developing your response you should also address the apparent dichotomy between efforts to provide for homeland security while maintaining civil liberties. Your judgment should be supported through sound and fair reasoning through your evaluation of the materials and discussions you have had in this class. This evaluation should move beyond what you like or personally think. Through a critical review of the materials and reflective analysis of the facts presented you should develop a deeper understanding of this issue and from that deeper understanding formulate a defensible evaluation

8-10 pages, double spaced, 1″ margins, 12 pitch type in Times New Roman font.

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political science

 
i have three essay question . name of the books that you will find the answers( the prince by niccolo machiavelli – boethius consolation of philosophy ,penguin classics
A. What are the main tenets of the Ancient-Modern debate?
B. Boethius finds himself in jail. At first, he is profoundly upset. What is the cause of his
suffering? Then, Philosophy appears and attempts to “cure” his suffering. How does she do this? Hint: she does this by reminding him of what he once knew about the true nature of human beings; the true nature of fortune; and true nature of happiness, and the limits of politics to provide happiness. In order to answer this question, make sure you identify all the relevant parts.

For example, what does Philosophy tell Boethius about the essence of human nature (there are two things specifically). Why are these things so important to Philosophy and Boethius? How do they influence or direct one’s perspective? In addition, what is it about Fortune that human beings should be leary of? And, why does Boethius call fame; power; wealth; and physical beauty false happiness? What is it about these things that makes them false? And, make sure you can explain how, and why, the various parts of Boethius’ position hold together the way they do.
C. Machiavelli seeks to disconnect morality from politics. Indeed, Machiavelli is said to help invent the Modern Era. To do this he rejects Boethius’ understanding of human nature, fortune, happiness, and the ability of politics to provide us with happiness. Explain how Machiavelli diverges from the Ancient view of human nature (Plato and Boethius). Next, what does he say about the nature of human happiness, and what sort of things does it consist of? Why does Machiavelli make this claim about human happiness? What is it about the Ancient conception of morality and human nature that Machiavelli rejects? Given his understanding of human nature and happiness, how does he interpret our relationship with fortune? What is so radically new about Machiavelli’s stance toward fortune? Finally, what does Machiavelli mean by Virtu? And how does it differ from traditional virtue?

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Research paper

 
Part 1

I will need an annotated bibliography of the book Drown by, Junot Diaz. What is the imagery in Drown?
Seven outside sources.
2 pages. Double space.
Please site all work in MLA Format. Due 12/05/2015

Part 2
Research paper of the Book Drown By, Junot Diaz, Thesis: What is the imagery in Drown?
Six pages, Double space. Please use the same seven outside sources that were used in the annotated bibliography.

Please note the Work Cited page of the research paper is not include in the six pages.