Theoretical foundation: Consumer Behaviour Analysis
The science of behaviour needs to extend behavioural principles, technology and methodology gained in the course of vigorous experimental investigations further to the analysis of human choice in online settings. It is seldom possible, however, to undertake translational research in terms of extrapolation, for the circumstances to which experimental work is conducted may differ so fundamentally from those to which its methodology is translated, that some conceptual extension is required. Hence, while the underlying model of explanation remains intact, the sphere of application demands modification in how they are expressed. The need for conceptual development is required for the operant analysis of human economic behaviour in affluent, marketing-oriented social systems. While the underlying philosophy of science is unscathed in the process, the analysis accommodates novel topographies of behaviour and sources of reinforcement and punishment. But the interaction can be two-way: translational research may also be a source of new kinds of interpretation of familiar behaviour patterns.
Methodology and data:
Behaviour analysis offers its researchers a conceptual and methodological system that makes it possible to analyse the interplay between environment and behaviour. This entails verification of controlling variables and behaviour patterns by single case experimental designs . It is this focus on individual behaviour and experimental verification that is needed for further advancements in personalised retailing and web-based analytics, where we want to change and refine our marketing manipulations in real time.
A. Background to the problem
B. Why is there a problem
C. Why is it a researchable problem
Ensure to use operational definitions and that its clearly identify concepts and variables.
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