Rise of American Consumerism and Advertising as a Result of the Industrial Revolution During the Guilded Age (1877-1920)
Should discuss topics of how the industrial revolution, technology advancement such as the assembly line, urban growth, immigration led to the rise of big businesses. As a result advertising was born for marketing mass produced goods. America became a consuming nation. Using consumers fears to promote product as well as trademark laws and brand loyalty. When truth unveiled about how products were made, like in Sinclairs `The Jungle` against Philip Armor and the meatpacking industry led to the Pure food and drug act for sanitation and truth in advertising.
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