MC Function Analysis
Write a draft paper of no more than 300-500 words in APA format that describes the similarities and differences in how the Mc Donald’s use sales promotion, the Internet, advertising, packaging strategies, event marketing, and sponsorships in IMC. Also address the following in your paper:
Discuss the strengths and weakness of event marketing and sponsorship in comparison to the other approaches in the IMC plan.
Include possible reasons why Mc Donald’s have or have not been successful in delivering their IMC plan.
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