STEP 1: A developed understanding of Mayr’s (2008) Ch.1 Introduction: power,
discourse and institutions reading from Week 6 is required. Students should read
Mayr again and concentrate on the themes in the reading that focus on the media as a
production industry that produces content for commercial reasons, and in so doing
distributes content that conveys dominant ideologies about its function as a reflection
of society’s beliefs, values, principles etc.

STEP 2: A developed understanding of Talbot’s (2007) Ch.1 Introduction: media
and discourse reading from Week 7 is required. Students should read Talbot again
and concentrate on the themes in the reading that focus on the media as embedded in
peoples daily lives and interactions so that through shared knowledges, mediated texts
are interpreted as conveying ideas about particular person’s social or professional

Make a decision about which ‘identity’ role to research:
e.g. a radio shock jock and/or
commentators on their activities (see pages 786-787
of Turbide, Vincent & Laforest 2010); ordinary citizens caught up in extraordinary.


STEP 4: Conduct independent research to locate contemporary Australian
Newspaper content that features the topical professional/social roles mentioned above.
Having selected this specific newspaper article you are required to consider its
purpose as an example of media discourse to answer the following questions:
Which publication did this article appear in and why is it important to identify this?
What kinds of ‘institutional procedures and practices’ (Mayr 2008, pp.1-2) may have impacted on why the contents of this article may be deemed to be newsworthy?
Does any of the article’s content explicitly refer to the media’s role as a
Communication medium? If it does, why do you think this kind of encoding (Hall in Talbot 2007) has occurred? If it doesn’t, why do you think that choice has been made by those who were responsible for encoding the article?
Provide a brief general overview of the article’s key story content.


Explain how language style and specific instances of terminology have been used to
Convey the story.
• you should include direct examples from the text.
• you should discuss whose language is being represented (e.g. an
interviewee’s; spokesperson’s; politician’s; the journalist’s?) and explain the
impact this may have on a reader’s decoding of the story’s content.
• If there are predominant ‘visual languages’ used (e.g. headlines; photographs;
captions; by-lines), then you should also discuss how these structural devices
frame the story’s meanings.


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