“Today the value of brands is based on values, commitments and forms of community sustained by consumers. This way, brands are mechanisms that enable a direct valorisation of people’s ability to create trust, affect and shared meanings: their ability to create something in common” (Arvidsson, 2005, p. 235-6).
– Critically evaluate this statement with reference to relevant theory and specific examples of fashion consumption.
I attach essay brief and you could check about marking criteria for assessment and essential reading books as well. Please follow the essay brief statement first.
when you write essay, please refer to two or three examples of fashion companies or brands about the topic.
