Please read the sample paper (p27-p39) and ppt slides (slide21-60). All the ideas are provided and you should include all the media plan that I mentioned in the both of the slides and paper. Please rephrase all the sentences and words of the sample paper. Your paper should include the following parts:
Marketing Plan, Media Plan and Creative execution
– Brand Positioning
– Campaign Strategy & Objectives
– Product, Price, Promotion, Distribution
– Customer Acquisition Plan
– CRM & Lifetime Value
– Media Plans & Budget
– Creative execution
– Measurement & Analytics
Please give titles and subtitles of each part when you are writing. Alomost all the ideas are included in the slides and paper.
Thanks.
You can use as many references as you need.c
