Students will be required to research the topic of “Effective Advertising” and write a literary review and analysis. Students will be asked to cover the following areas:
Provide a literary review, critical analysis and commentary on academic theory regarding “What Makes Advertising Effective,” Effecting advertising comprise of a multitude of factors from the purpose and objectives to the implementation of the advertisement. Students are meant to cover a range of factors and not just focus on a narrow aspect of the advertising process.
