Marking scheme: 50% of the mark comes from the aforementioned ten questions (5% for each), and 50% from the overall presentation of the ‘business’ report. A ‘business’ report must have a nice cover, a good executive summary, an introduction and a main body that reads through smoothly and uses ‘lay terms’, not statistical jargon. The report should be printed, and formatted with the highest possible quality of presentation. It must contain graphs and as much ‘colour’ as possible. No assumptions should be made on the academic background and experience of the potential readership. References should be used carefully and the majority coming from practitioner/business sources (www, the press, etc) and any technical details /analysis should be in an appendix. Overall the main body should not be more than 2500 words
