Bus 499 project
Order Instructions:
Capstone Project
Due Week 10 and worth 460 points
Select a publicly-traded company by searching the Strayer Databases or the Internet. Download the
annual report for the most recent year reported for use in this assignment. Based on your review and
analysis of the annual report, prepare a 6-8 paper in which you:
1. Identify the company’s mission, vision, and primary stakeholders.
2. Identify the five (5) forces of competition and how it impacts the company.
3. Create a SWOT analysis for the company identifying the major strengths, weakness,
opportunities, and threats.
4. Based on the SWOT analysis, recommend how the company may capitalize on its strengths and
opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm may use to maximize its
competitiveness and profitability.
6. Determine the recent corporate governance issues that are currently affecting the company’s
decisions and report how the company is or should be handling the issues.
7. Use 4-5 external sources as part of your assignment.
Your assignment must follow these formatting requirements:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all
sides; references must follow APA or school-specific format. Check with your professor for any
additional instructions.
? Include a cover page containing the title of the assignment, the student’s name, the professor’s
name, the course title, and the date. The cover page and the reference page are not included in
the required page length.
The specific course learning outcomes associated with this assignment are:
? Identify the vision, mission, and stakeholders of a firm.
? Identify how the six segments of the general environment affect an industry and its firms.
? Identify the five forces of competition.
? Analyze the external environment for opportunities and threats that impact the firm.
? Analyze the internal environment of a company for strengths and weaknesses that impact the
firm’s competitiveness.
? Identify various levels and types of strategy in a firm.
? Describe how corporate governance affects strategic decisions.
? Describe the relationship between strategy and organizational structure.
? Analyze strategic leadership, strategic entrepreneurship, and corporate entrepreneurship.
? Use technology and information resources to research issues in business administration.
? Write clearly and concisely about business administration using proper writing mechanics
