3000 words
Assessment criteria
1. Selection of appropriate artefacts.
2. Succinct and articulate responses for each folio stage.
3. Demonstration of analytical, evaluative and problem solving skills.
4. Understanding and integration of relevant IMC theory and concepts.
5. Overall structure and presentation of the folio.
Your work will be assessed using the following marking guide:
Criteria:
Selection of
appropriate
artefacts
(15%)
Selection of
appropriate artefacts
in each stage that
demonstrates insight,
awareness and a clear
understanding of the
brief.
Succinct and
articulate
responses for
each folio stage
(20%)
Succinct and articulate,
with each response
meeting the brief for
all folio stages.
Clearly demonstrates
an ability to consider
each folio stage in the
broader context of the
discipline.
Demonstration
of analytical and
evaluative skills
(35%)
Highly developed
analytical and
evaluative skills that
demonstrate originality
and insight across all
folio stages.
Understanding
and integration
of relevant IMC
theory and
concepts (20%)
Well‐developed and
constructed responses
to all folio stages,
justified by an
awareness and
understanding of
deeper and more
subtle aspects of
relevant IMC theory
and concepts,
demonstrating
originality and
independent thought.
There is strong
evidence of
independent reading
and research beyond
the recommended
readings.
Overall
structure and
presentation of
the folio (10%)
Folio is structured and
demonstrates excellent
flow and style. Each
folio stage is clearly
defined.
