– individual assignment
– 2500 words (excluding reference list)
– REPORT FORMAT
Details of the Assignment:
– proposal for an Integrated Marketing Communication Strategy
– YOUR TASK IS TO FIND A NEW PRODUCT IN INDIEGOGO OR KICKSTARTER OR A SIMILAR.
Do research on the product, sector, and environment.
Make evidenced and theory-based recommendations on all variables that you consider key to the construction of an integrated marketing campaign
Examples may include (but not restricted to) its name, branding, segmentation, targeting, the marketing communication mix,
The assignment takes the format of a report.
BELOW I AM ATTACHING THE NECESSARY SLIDES
