Implementing a Marketing Plan

Implementing a Marketing Plan– Instructions

 

Overview:

 

Write a 4-page assessment in which you examine the design and management of the health care marketing channels for a hypothetical product line.

• • Competency: Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.

• Explain how to design a marketing strategy for a health care organization.
• Describe how to utilize focus groups in the marketing plan of a health care organization.

• Competency: Analyze competitive forces in the market place in determining strategy.
  • Analyze competitive strategies that leverage key indicators for a marketing program in a health care organization.
• Competency: Analyze common internal sources of quantitative information utilized in strategic decision making.
  • Identify common internal sources of quantitative information.
  • Identify common internal sources of qualitative information.

 

Suggested Resources (Not Required):

 

Internet Resources

 

• • Centers for Medicare & Medicaid Services: Medicare.gov. (n.d.). Find a hospital. Retrieved from http://www.medicare.gov/hospitalcompare/search.html
  • American Hospital Directory. (2010). Retrieved from http://www.ahd.com
  • Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS). (2010). Retrieved from http://www.hcahpsonline.org/home.aspx

 

 

Instructions:

 

Imagine you are the vice president of marketing for a hospital that wants to implement a men’s health product line. Write a 4 page assessment that answers the following:

• • How would you organize the marketing function for this new program?
  • What are the obstacles you might face?
  • What are the aspects of this program in which your team members need to be involved to ensure the program’s success?
  • How would you utilize focus groups?
  • What competitive analytical strategies would you employ?
  • What quantitative and qualitative data sets would you incorporate into your market research?

 

Additional Requirements

• • Include a title page and a references page.
  • Include an introductory paragraph and a concluding paragraph.
  • Include a minimum of three research resources.
  • Follow APA guidelines for style and formatting.
  • Ensure your finished assessment is 4 pages in length, excluding the title page and references page.