QUESTION: How can firms integrate social values and corporate responsibility into their international marketing activities in order to enhance their corporate brand? Provide clear arguments and innovative examples as part of your answer.
Please reach 1600 word count not including the references or appendices though.
I have uploaded feedback from previous essays which shows what she is looking for, please follow this as she’s a strict marker. I want to achieve a good 1st class honours in this so 70+.
Ill attach the uni mark scheme.
Also attached is an essay plan of the things she said to include as well as an example essay done by a friend but please don’t plagiarise this just use ideas or similar ones.
She wants a lot of business examples to back up the points and more obscure business examples will get more marks.
Use definitions and reference a lot please and if its a quote put the page number as well.
Please use the academic journals I’ve included as well as any other further research.
If there are any questions please ask me as i need to get a good grade in this as its my final year.
Please also double space and use a new paragraph for each point, short and concise.
Categorised achievement by the student criteria to achieve 70+: The work must provide evidence that the candidate’s command of data or literature is either broad or detailed. The work will contain evidence of good critical analysis and/or an original contribution.
