Option #1: Traditional Campaign
Design a traditional PR campaign plan for a government agency or a not-for-profit organization that wants to promote a cause. This campaign can be targeted at the city, state, or national level.
Here are some possible examples:
Your state health department hires you to promote healthy eating for school children, healthy eating for seniors, eating on a food-stamp budget, or a similar topic.
The League of American Bicyclists hires you to promote bicycling as a great family activity in your city or state and make residents aware of family-friendly bike trails in your area.
The Almond Advisory Board, a trade group of almond growers, hires you to promote almonds and increase their consumption.
The Alliance of Artists Communities hires you to promote residency programs in the U.S. and Canada for dancers from around the world.
Following the guidelines in textbook Chapter 18, your written plan is the blueprint of the entire campaign. Your plan should start with an executive summary and then outline the steps it will take to execute the program: 1) situation, 2) objectives, 3) audience, 4) strategies, 5) tactics, 6) calendar, 7) budget, and 8) evaluation.
The tactics or “how to do it” section will be heart of the plan. In addition to writing the plan, you should also write:
a press release
a series of social media posts for Facebook, Twitter, and Instagram
a blog post
either a Public Service Announcement or a brief speech that an expert might give as part of your campaign
Your well-written paper should meet the following requirements:
Use the readings for any module, four to six peer-reviewed articles or professional sources, and public relations blogs.
Your final project should be 8-10 pages long, not including the title page and references. Include the 8-step plan, Press Release, Social Media Posts, Blog Post and PSA/Speech in the same document.
Options approved by my teacher:
Option Number 1: The state health department in my area Silicon Oasis hires me to promote healthy living life style for the children. This will not only include eating healthy, but also encouraging children to take part in outside activities as opposed to staying inside the house watching TV and playing video games. Since this will be a local campaign I will work on how best this idea can be marketed and get support from parents and donors.
Option Number 2: The Book World Foundation hires me to promote reading of books for both adults and young children. Reading is very essential and it should be started at a very young age in order for the children to be successful in the future. However, parents play a huge role in promoting this by leading by example. In this case, I will be able to showcase the importance of reading book and how parents can support their children to love and understand the importance of reading.
