In this Assignment, your team will apply the reputation lens in your simulation while considering corporate social responsibility.
Here is the case I will be using to answer questions 1-4
The Case of the Expanding Database
One day you run into a friend from college, who is operating a direct mail company which is in the business of gathering and selling names for marketing ventures. Her company has no privacy policy and she does not provide an opportunity for people to “opt-in” or “opt-out” of the marketing lists. You have a database of contacts based on your own sales efforts. She offers you the opportunity to share databases – for each name you submit to her marketing database, you will receive $100. Your database currently has 6,000 names from people who have asked you for information about the product and to whom you have made presentations. Many of the people in the database are your current customers.
Attached is my memo regarding the above case I wrote maybe helpful in answering the questions. Also her eare four questions I already answered for this case may be help to complete the powerpoint answers
1 The first step is to identify the ethical actor. In a sentence identify the ethical actor for this problem.
2.The next step is to identify the stakeholders. List the other stakeholders for this problem.
3. In two or three bullet points, identify any assumptions you are making about the problem.
4. Be intelligent: Identify the Issue and the Values in Tension.
a. In one sentence, identify the issue for the problem.
b. In three or four bullet points, identify the values in tension.
I will place the information into a power point.
If an additional page is need I will pay for it.
Book used Everday Ethics by Catharyn Baird
My answers will go on the slides with many name on them the powerpoint is attached. please include notes. if not put on a word document and I will xfer information.
P(5.m)
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