Compare and contrast the global marketing strategies of Samsung, Sony and Phillips after listing two or three elements of each company’s global marketing strategy.
Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.
Explain why it is important for marketers to monitor current trends in marketing. How does a marketing information system identify and measure trends? How would you design a marketing information system for a product of your choice
What are the current trends in the Airline industry today related to passenger growth? Why do we need airline passenger marketing in todays airline industry?
What is sustainable marketing and how does it differ from the marketing concept and the societal marketing concept?
compare and contrat direct marketing channels and indirect marketing channels. name the various types of resellers in marketing channels.
Discuss how marketing services overseas involves different marketing approaches to those required when marketing products in overseas markets.
What is Mayo’s marketing mix? Discuss how the organization manages its marketing mix within its marketing strategy.
Compare and contrast the types of promotional activity in business-to business marketing to consumer marketing.
Which information is more valuable to marketing managers—information from internal databases, from marketing intelligence, or from marketing research?