Category: Marketing

 
I am working on a new business idea, which is a drink made up of ingredients that help with the digestion of alcohol, to lessen the effects alcohol has on the body. It specifically helps the liver process alcohol better. I am attaching my paper, although I must revise it to be more specific that my product is a drink specifically, so please keep that in mind.
Please use my paper and your own research to answer the (3) questions below regarding Pricing and Positioning of my product. Each questions should be a 150-words.

(1) Specifics on your market position relative to your competitors

(2) Pricing for your product or service – include specific type of pricing strategy

(3) How will your pricing support your position?

Analysis of Marketing Event in 2015 is based on SELECTION, DESCRIPTION, AND ANALYSIS
Can you make detailed analysis of a Marketing Event occured in 2015 which is based on SELECTION, DESCRIPTION, AND ANALYSIS in 1250 words

 
The project requires the creation of a marketing plan for a new product to be introduced.
You will be required develop a marketing plan and then marshal your thoughts and ideas and communicate them via a written report.

Please provide me with a Proposal:

A two pages typed proposal. That is, new product ideas for the Marketing Plan must be submitted for approval. The proposal should briefly explain what product you have selected, why, and what information resources are available to you for completing this project, e.g., what articles, interviews you can obtain, annual reports, etc.

Please provide me with more than one new product that never existed in any country better to have at least 3 new products, I NEED YOU TO FOCUS ON CONSUMER GOODS, AVOID THINKING ABOUT IDEAS RELATED TO AUTOMOTIVE DEVICES AS WELL AS ACCESSORIES RELATED TO MOBILE DEVICES.

It need to be a physical product.

Please also make sure it should be written with simple and easy words.

Acutally it’s a group report that to make up a marketing plan. My work is to do three parts of the report. I will upload a rubric later and I need to do the section 4-6, which are the objectives, target market and the marketing mix strategy. And in this plan we are required to open a company that using marketing knowledges to promote the IZ Glasses which is a pair of intelligent glasses. And a summary of the functions and some features of the glasses will be uploaded later.

user generated content) in designing products. And also the need for user participation in the product design process. And also how company can benefit from user generated contentI want you please to collect the most important relevant studies and reading material for this topic: (user generated content) in designing products. And also the need for user participation in the product design process. And also how company can benefit from user generated content. By the way I just started my PhD course and I’m a girl and my supervisor asked me to collect the relevant studies for more progresses in my thoughts. So need you to find the important studies please

1 – Building Hopper

Buildings of Havard are spread in a vast complex and it is difficult to go from one building to the other The University operates a free bus service to go from one point to another. This however needs a driver for each bus and the users have to wait at specified bus stops for the bus to come. The users find this ineffective and often some choose to walk. Building Hopper is a project where battery operated mini-vehicles as shown in Figure P1.1 are parked at various docking stations which the users can borrow using their smart cards and use to go to their destination and leave the vehicle at the docking station near the destination. Once they finish their work they can borrow another vehicle to retun to their original location.

You are required to do the following:
i. List down the Elements that need to be included in the Design Brief
ii. Prepare a Design Brief
iii. List down the types of requirements you would expect answers from the customer
iiii. List down requirements under each category
v. Translate the requirements into metrics using the Need-Metric matrix
vi. Identify whether it is a new product or adaptation of an existing product
vii. Establish the Function Tree identifying the purpose and action functions

It has been suggested that marketing strategists are good at identifying the company’s main competitors but are unable to adequately define their strengths and because of this, the company is vulnerable. Critically appraise this view and provide example
essay Topic: It has been suggested that marketing strategists are good at identifying the company’s main competitors but are unable to adequately define their strengths and because of this, the company is vulnerable. Critically appraise this view and provide examples to reinforce your argument.

Conduct a critique of the following service marketing management ideas, theories and techniques, specifically with reference to purpose, application and limitations and with regard to how these service management ideas, theories and techniques might contribute to the success of a service organisation:

• Service concept
• Understanding customer types
• The gaps model – Customer expectations and perceptions

The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one.
Incorporating theoretical concepts into your discussion from chapters 7-14 and with the use of other theoretical sources and secondary research, please discuss the following:

1. Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings. As part of your application be sure to explain and evaluate all of the 8ps’ of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence).
2. Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation. Your recommendations should focus on each of the 8ps and illustrate how contemporary issues may impact on your organisation and its marketing strategy.

More information on how to complete this assessment will be provided on Interact 2
Rationale
This assessment assesses the following learning outcomes:

be able to apply the marketing mix and aspects of branding and positioning to a specific target market and be able to evaluate competitors’ programs; and
be able to discover and evaluate how contemporary issues of environment, social media and other technology, society and Corporate Social Responsibility (CSR) might affect marketing.
Marking criteria
Criterion :The various skills to be assessed
Fail
Pass
Credit
Distinction
High Distinction
Communication Skills
This is about the presentation of the work including :Structure, Format, Grammar, including images
Value 10%
Grade range 0-4.5
Poor grammar, spelling, punctuation, concepts were not clear, no paragraphs or formatting- no images, tables or illustrations
Marks 0-2
Some grammatical errors, sentences were clear and complete clear structure and formatting using headings, and sub headings, some illustrations and diagrams, but not explained and only decorative
Marks 2.5
Minor grammatical errors, sentences were clear and complete, structure and format were used to aid the reader including diagrams, tables and images, that were relevant to argument, but were still not fully explained or described
Marks 3
Free of grammatical errors
Structure and format were clear Sentences were well constructed. Language was concise. Excellent use of diagrams, images and tables that were both visually appealing as well as clearly relevant and explained
Marks 4
Free of grammatical errors
Structure and format were clear, logical and consistent. Sentences were well constructed. Exceptional use of diagrams, images and tables, clearly relevant, explained and insightful links made
Marks 4.5
Theoretical analysis skills
This criterion is about defining, describing and evaluating the concepts that were found when researching the topic Value 40% Grade range 0-18
Concepts were not defined, described or evaluated, mainly listed without explanation
Marks 0-8.5
Concepts were defined, there was an attempt to provide descriptions with examples to explain, limited analysis
Marks 9-11
Clear and relevant definitions and descriptions with examples, some attempt to develop analysis by comparing and contrasting of concepts
Marks 11.5-14.5
Clear definitions, descriptions with examples and analysis of concepts with comparison, with clear evaluations and conclusions
Marks 15.5-17.5
Clear definitions, descriptions with examples and analysis of concepts with highly insightful and perceptive comparisons, evaluations and conclusions
Marks 18
Application skills
This criterion is about linking theory to a specific context, explaining how it relates to a product/company and making recommendations Value 40% Grade range for 0- 18
There was no or limited application to the case study, no examples provided no recommendations
Marks 0-8.5
Case study was described and identified. The context was connected briefly to theory, but the recommendations were not well supported by arguments
Marks 9-11
Case study was described and identified. The context was connected to theory with clear links. There were relevant market discussion and recommendations were supported
Marks 11.5.5-14.5
Case study described and identified and insightful evaluations were made. The context was connected to theory with clear, creative and logical links. There were relevant, well supported recommendations and market discussions with explicit connections to theoretical arguments
Marks 15.5-17.5
Case study described and identified and insightful evaluations were made. The context was connected to theory with exceptional, logical and imaginative links. The market discussions and recommendations were highly relevant , realistic and supported with explicit connections to theoretical arguments
Mark 18
Referencing Skills
This criterion was about the application of APA referencing Value 10% Grade range 0-4.5
There was limited or no attempt at in text or end of text referencing
Marks 0
There was an attempt to apply referencing, but style and application were inconsistent and some points remain unreferenced
Marks 2
Referencing applied. However style/application was inconsistent with some errors in text/reference list
Marks 3
Both the in text and end reference list were consistent in terms of style and application of APA6.
Marks 3.5
Both the in text and end reference list were consistent in terms of style and application of APA6. Referencing apparent in all places where expected.
Marks 4.5
Requirements
Online submission via Turnitin is required for this assignment. Details will be provided by your subject lecture.

Marketing Communications

Your task is to act as a marketing communications consultant for below. The client would like you to compile a full and professionally presented situations analysis identifying key market drivers/issues explicitly throughout. The client would like to be presented with a range of possible marketing communications objectives.

Client 1: Beechwood Farm Grimsby Site: Part of the Farmhouse Inns Brand of Greene King.
‘We aim to provide the best dining and drinking experience for customers of all ages. Our approach to food is simple with a vast range of tasty pub favourites as well as a traditional daily Carvery with a fantastic choice of fresh vegetables and succulent roasted joints of meat. The portion sizes will not disappoint, we are all about generosity and offering value for money on a breadth of great quality dishes which appeal to all tastes. We are famous for our enormous cakes and eye catching cake displays giving you the opportunity to enjoy your great cake with us or take it away to enjoy wherever you wish. We are constantly experimenting with yummy new cake flavours but we are already famed for our Mars Attack special. On top of our amazing cakes, all of our pubs offer their own unique Dessert Menus with over 30 scrumptious sweat treats to finish off your experience with us. Most recently, some of our sites have been installed with brand new Fresh Salad Bars where you can build your own Farmhouse Salad with our freshly carved meats and also our delicious dairy Ice Cream parlours with a range of your favourite flavours plus some that you may never have tried before (Farmhouse Inns 2014)’.
FAO: Soraya Chaplin/Sheila Smith.
For the professionally presented report you should include:
Branded cover page.
Executive summary.
Contents page.
A full critical situations analysis explicitly identifying key issues/market drivers throughout.
Consolidated key issues as a result of the situations analysis.
Appendices containing relevant models used, data gathered not suitable for the main body of the report.