Category: Chemistry

Topic: total customer experience

Paper instructions:
London School of Commerce
MODULE TITLE: Marketing Management
PROGRAMME: MBA – Part Time
MODULE PERIOD:
COHORT NUMBER:
GROUPS:
LECTURER:
TUTOR:
DATE ASSESSMENT TO BE COMPLETED AND SUBMITTTED:
26th December 2013
SUBMISSION METHOD/MODE:
Online via turnitin,
ASSESSMENT TYPE: assignment

 

 
Assignment Question:

In today’s increasingly competitive market environment, ‘The Total
Customer Experience’ remains as one domain where marketing strategies and
actions can secure a sustainable business future through effective brand
positioning that is supported by relevant marketing value based
deliverables.

With reference to this statement, select an organisation where
significant improvements can be made to the total customer experience and
then show where and how justified changes can be made.

Attention should be given to:

1. The adoption of the marketing concept as a working business
culture.
(What is marketing communication, How well has your marketing department
has adapted. I it a market oriented firm?)

2. Understanding Customers and Segmenting Customers.
(Do they understand customers, B”B, B2C, org. Behaviour, give examples of
improving segmentation, positioning etc.)

3. Analysing Needs, Wants, Values and Expectations of Customers.
(Consumer Buying Behaviour, Do they strike to improve the change , needs
and wants of customers.)

4. Creating Customer-based Value Propositions for Customer Segments
(Do they really understand their needs they change all the time. Create
customer based proposition. Price for each segment. E.G. Blockbuster
didn’t once they were successful but then stayed in Cashcow, The world
changed. PLC moved on but they didn’t.

5. Managing the Customer Experience through Relationship Marketing &
Customer Care.
(Do they have loyalty card systems, Customer data base loyalty programme,
customer relationship form, long-term relationship customer care
programme.)

6. Reinforcing the Organisation’s Identity (or Brands) through changes
to the Marketing Mix Variables.
(Branding, what does this meanto ppl. Does it have an image. Brand
propostion is it clear, vision and values.

7. Research Requirements for the Organisation to track the Total
Customer Experience.
(Do they use Research Marketing. How is the total customer experience).

8. The Outcomes from becoming more Customer Centric
• For each of the above areas, the existing position should be stated
and then desired position be projected so that the MBA student has
clarity about where the organisation is now and where it needs to be to
achieve relevance in a highly competitive market environment.

• The purpose of the discussion paper is for the marketing team to
reflect, discuss and agree on agenda of items for change.

Marking Criteria

The discussion paper will contribute 3600 words and 80% of the marks,
allocated equally between the above 8 parts, 20% of marks and 400 words
will be devoted to:

1. A research plan to show how the assignment was tackled.
2. Evidence Sources and Literature used as a basis for the discussion
document.
Assessment Requirements:

• The submission of your work assessment should be organized and
clearly structured in a report format.

• Maximum word length allowed is 4000 words, excluding words in
charts & tables and in the appendixes section of your assignment.

• This assignment is worth 100% of the final assessment of the
module.

• Student is required to submit a type-written document in
Microsoft Word format with Times New Roman font type, size 12 and line
spacing 1.5.

• Indicate the sources of information and literature review by
including all the necessary citations and references adopting the Harvard
Referencing System.

• Students who have been found to have committed acts of
Plagiarism are automatically considered to have failed the entire module.
If found to have breached the regulation for the second time, you will be
asked to leave the course.

• Plagiarism involves taking someone else’s words, thoughts, ideas
or essays from online essay banks and trying to pass them off as your
own. It is a form of cheating which is taken very seriously.

 

Report Structure

Title Page

Table of Contents

Abstract

Introduction

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Conclusions

References

Research Plan

Literature Evidence

Notes on Plagiarism & Harvard Referencing

Plagiarism

Plagiarism is passing off the work of others as your own. This
constitutes academic theft and is a serious matter which is penalized in
assignment marking.

Plagiarism is the submission of an item of assessment containing elements
of work produced by another person(s) in such a way that it could be
assumed to be the student’s own work. Examples of plagiarism are:

• The verbatim copying of another person’s work without
acknowledgement
• The close paraphrasing of another person’s work by simply
changing a few words or altering the order of presentation without
acknowledgement
• The unacknowledged quotation of phrases from another person’s
work and/or the presentation of another person’s idea(s) as one’s own.

Copying or close paraphrasing with occasional acknowledgement of the
source may also be deemed to be plagiarism is the absence of quotation
marks implies that the phraseology is the student’s own.

Plagiarised work may belong to another student or be from a published
source such as a book, report, journal or material available on the
internet.

Harvard Referencing

The structure of a citation under the Harvard referencing system is the
author’s surname, year of publication, and page number or range, in
parentheses, as illustrated in the Smith example near the top of this
article.

• The page number or page range is omitted if the entire work is
cited. The author’s surname is omitted if it appears in the text. Thus we
may say: “Jones (2001) revolutionized the field of trauma surgery.”

• Two or three authors are cited using “and” or “&”: (Deane,
Smith, and Jones, 1991) or (Deane, Smith & Jones, 1991). More than three
authors are cited using et al. (Deane et al. 1992).

• An unknown date is cited as no date (Deane n.d.). A reference to
a reprint is cited with the original publication date in square brackets
(Marx [1867] 1967, p. 90).

• If an author published two books in 2005, the year of the first
(in the alphabetic order of the references) is cited and referenced as
2005a, the second as 2005b.

• A citation is placed wherever appropriate in or after the
sentence. If it is at the end of a sentence, it is placed before the
period, but a citation for an entire block quote immediately follows the
period at the end of the block since the citation is not an actual part
of the quotation itself.

• Complete citations are provided in alphabetical order in a
section following the text, usually designated as “Works cited” or
“References”. The difference between a “works cited” or “references” list
and a bibliography is that a bibliography may include works not directly
cited in the text.

• All citations are in the same font as the main text.
Examples

Examples of book references are:

• Smith, J. (2005a). Dutch Citing Practices. The Hague: Holland
Research Foundation.

• Smith, J. (2005b). Harvard Referencing. London: Jolly Good
Publishing.

In giving the city of publication, an internationally well-known city
(such as London, The Hague, or New York) is referenced as the city alone.
If the city is not internationally well known, the country (or state and
country if in the U.S.) are given.

Examples of journal references are:

• Smith, John Maynard. “The origin of altruism,” Nature 393, 1998,
pp. 639-40.
• Bowcott, Owen. “Street Protest”, The Guardian, October 18, 2005,
accessed February 7, 2006.

Additional materials: not defined

 

 

Topic: Final Paper: Letter of Advice
Paper instructions:
You can choose any 5 that you want. I really don’t have any preference. I
just want a GOOD PAPER. Looking forward to reading what you wrote.
Thanking you in advance.

Imagine that a newly engaged couple hears that you are taking a course in
interpersonal communication, and wants advice for their relationship.
Based on what you have learned in this course, what advice would you give
them regarding how to effectively use interpersonal communication in
their relationship? Write your paper in the form of a letter.
Instructions
Choose at least five (5) of the twelve (12) course learning outcomes
below to help guide your letter: For each of the five learning outcomes
that you use, create a separate section with a heading that reflects the
learning outcome that you are using.

1. Explain the principles and misconceptions in effective
interpersonal communications.
2. Identify the barriers to effective interpersonal interactions.
3. Describe the process by which self-concept is developed and
maintained.
4. Assess their personal communications and improve their
communication competencies.
5. Develop strategies for active, critical, and empathic listening.
6. Recognize how words have the power to create and affect attitudes,
behavior, and perception.
7. Understand how perceptions, emotions, and nonverbal expression
affect interpersonal relationships.
8. Define emotional intelligence and its role in effective
interpersonal relationships.
9. Evaluate appropriate levels of self-disclosure in relationships.
10. Describe strategies for managing interpersonal conflicts.
11. Recognize how self-concept and defensive and supportive messages
and behaviors create positive and negative communication climates.
12. Understand the impact of gender and culture on interpersonal
communications.
Write an eight to ten page paper (excluding title and reference pages) in
the form of a letter. In this paper, address at least five concepts
(choose the concepts that you feel are most important to successful
communication within interpersonal relationships). Your advice cannot be
based on your own opinions; you must back up your advice with research,
which may include readings from this course or from outside sources. In
total, your paper must include at least five (5) sources, including at
least two (2) from the Ashford University Library. This is a formal paper
and should utilize proper grammar, complete sentences, appropriate
paragraphs, and correct citations/references in proper APA (6th edition)
style. However, you will write this paper in the format of a letter to
the newly-engaged couple, and may address the couple throughout the
paper. For example: “Dear Sara and Tim, my advice to you for a successful
relationship is…” Along with explaining concepts and including research,
you may also use your personal experiences as examples of the research
and advice that you are offering.

The paper must be formatted according to APA style. Cite your resources
in text and on the reference page. For information regarding APA samples
and tutorials, visit the Ashford Writing Center, within the Learning
Resources tab on the left navigation toolbar.
Must be eight to ten double-spaced pages in length, and formatted
according to APA style as outlined in the Ashford Writing Center.

Must include a title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
Must begin with an introductory paragraph that has a succinct thesis
statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least five (5) scholarly sources, including a minimum of two
(2) from the Ashford University Library.

Must document all sources (both within the text and on a separate
reference page) in APA style, as outlined in the Ashford Writing Center.
Must include a separate reference page, formatted according to APA style
as outlined in the
Ashford Writing Center.

Sole, K. (2011).Making connections: Understanding interpersonal
communication. San Diego, CA: Bridgepoint Education, Inc.
Additional materials: not defined

Topic: Financial.Management
Paper instructions:
Briarwood Medical Equipment (BME) needs to raise capital for a $250
thousand expansion to meet customer demand. William Lewis founded BME
in 1980. His sons now manage the business and hope to keep the
business in the family for years to come. Firm management has reviewed
possible methods of raising the funds from issuing new debt with a
small business loan to possibly issuing common stock. The family owns
preferred stock in the company and BME launched an IPO of common stock
in 2009.

The firm is reluctant to incur the risks of new debt. The decision to
raise capital by selling equity in the company offers lower risks but
diminishes the family control over the company. The following
information should be considered in making the decision.

The current valuation of BME is $500,000. Revenue for 2011 was
$250,000. Cash flow projections for 2012 are $260,000 and $270,000 in
2013. Revenue projections for 2014 are $280,000 and $290,000 in 2015.
Revenue projections for 2016 are $300,000. The initial IPO sets the
price per share at $1. Dividends for 2010 were .15 per share

The issuance of new stock would set the price at $1.15 per share. BME
anticipates a return of 10% in the coming year due to expanding market
share while the risk-free premium is 5% for the coming year. The stock
beta for BME is 1.25. Locate a CAPM calculator online and discuss the
following assignment topics.

ASSIGNMENT

Discuss the options available to BME in raising capital.
Calculate the CAPM, DCF, and fair value per share of stock for BME
Present the findings in making your recommendations for BME and
potential investors.
Additional materials: not defined

Topic: Chapter 4 Product and innovation strategies
Paper instructions:
Discuss the assembly of a company’s product mix, giving reasons for mix optimization and ways in which
this might be achieved
Additional materials: not defined

Topic: Creating and Naming Colors -Color Theory
Paper instructions:
The “fathers” of colors really didn’t have much to go on as they named and created different colors. Your assignment will afford you the same opportunity. Create 10 custom colors swatches using the design program of your choice. Not only will you create the colors, you also are responsible for naming them as well. For example, if you created a color swatch that is 90% magenta and 100% yellow, you might call this color “Ring of Fire.” To complete your assignment, follow the steps below:

1. With adobe Photoshop or illustrator.

2. Create 10 of your own custom color swatches.

3. Assign specific and nature-related names to each (keeping with the trends set forth by the “fathers” of color).

4. Copy and paste your colors into a Word document.

5. Place the name of each color directly after the swatch.

6. Submit all 10 swatches in a single document to the drop box.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.)
Additional materials: not defined

Topic: effect of dividend policy on stock prices
Paper instructions:
You can select any sector of Pakistan where there is scope of new research. You can send me the cost of doing this research and time frame within which you can do the whole.
For more info you can contact me by emailing me.Please reply immediately on receiving this email.
Additional materials: not defined

Topic: Color Theory and Techniques
Paper instructions:

Hues, Values and Saturation

Research the relationship between Hue, value, and saturation. Hue as we learned is essentially the base color itself. When we introduce Value, we are starting to include the relative lightness or darkness in the sample itself. Saturation on the other hand is the intensity or amount of the pure color in a sample.

Using Photoshop or Illustrator,

1. Pick and display a swatch of a Hue of your choice
2. Display at least one example of both more and less “Value” of your chosen Hue
3. Display at least one example of both more and less “Saturation” of your chosen Hue

Clearly label and identify all examples from the three steps above and save as a standalone image file (.png, .bmp, .tga, etc.) for submission.
Additional materials: not defined

Topic: MANAGING INNOVATION ASSIGNMENT
Paper instructions:
MANAGING INNOVATION ASSIGNMENT
QUESTION 1
QUESTION 1( WEEK 11 VIDEO(s) Useful Viewing
VIDEO: – On demand Packaging – What is on demand packaging – you tube.
Watch the video and comment on it.
100 WORDS PLUS REFERENCES.

QUESTION 2
Write a reflection paper discussing three concepts you found most interesting in the course. You should provide specific examples in your reflection.
300 words plus references.
Additional materials: not defined

Topic: Interaction design and implications
Paper instructions:
I’d like to ask for your assistance to answer 5 short essay questions. They should be answered within 1:30 hours on Tuesday, December 10, at 12:30 p.m-2:00 p.m (EST time).
This is short course overview: User centered design and usability evaluation approaches for designing interactive computer-based systems: understanding the requirements and needs of the user, designing alternative systems through prototyping, and evaluating system usability.
Will you be able to help me with this assignment and if you will be available online on Tuesday at 12:30 p.m EST time?
Additional materials: not defined

Topic: western civilization
Paper instructions:
This exam consists of two essay questions. Please write at least 900 words in response to each question.

Use quotation marks and footnotes for any direct quotations from the Chambers text or other assigned readings. You should also use footnotes in cases where you draw substantially upon the wording, organization, or ideas of the texts. In constructing your essays, you will be expected to conform to standard formal writing guidelines: well developed thesis and introductory paragraph; clear and concise body paragraphs with topic sentences; use of evidence from the course materials to support your thesis; and a conclusion that summarizes the main points of your essay.

Be sure to cite at least THREE primary sources for each essay. Primary sources can include assigned Internet sources, boxed texts or images of artifacts, architectural monuments or documents (including drawings) from the textbook regarding the time period in question.

Essay Questions: Write an essay in response to two of the following questions. Be sure to identify at the beginning of each essay which question you are answering

1. Trace the evolving status of European women from the sixteenth to the early twenty-first century. Evaluate the factors that have been leading to their growing emancipation, such as social and economic changes, political action, and medical and scientific discoveries.

2. Explore the changing role of science in society from its breakthrough in the age of absolutism, through its rise in the eighteenth and nineteenth centuries, to the triumphs and horrors of science after World War I. Does science provide certainty today in the fashion it did a century ago? If not, why?

3. Trace the spread of the industrial revolution from the eighteenth to the mid-twentieth centuries. How did industrialism contribute to social, economic, and political change in the modern West? How did it affect the West’s relationship with the non-Western world?

4. Define the engines of change in the seventeenth and eighteenth centuries — e.g., what were the major factors driving the transformation of Europe from the Early Modern Era (since 1500) to the modern world? In your answer, focus on one of the major powers discussed in your text — England, France, Spain, the United Provinces, Sweden — and consider how that state was or was not well-placed to benefit from the forces that were creating a new Europe.

5. How has the role of government, the modern State, evolved since the sixteenth century? To what degree was this evolution driven by the imperatives of aristocratic and dynastic power, bourgeois focus on wealth or lower class notions of social justice?

6. Compare and contrast the way in which Europe was reconfigured following the end of the Thirty Years’ War, the French Revolution and Napoleonic Wars, and World Wars I and II. Explore three important similarities and differences following the Treaty of Westphalia, the Congress of Vienna, and the Yalta Agreements. Be sure to defend your choice of factors.

7. The era of the World Wars (1914-1945) may now seem to be an anomaly given that the period between 1814 and 1914 and now 1945 to 2008 have been without major wars. Why was the early twentieth century so unstable compared to the periods before and after it?

8. Modern Western international diplomacy came of age with the Treaty of Westphalia in 1648, how did it evolve in subsequent centuries? Be sure to consider such factors as the military, industrial, and French Revolutions and rise of modern media. Has diplomacy become more democratic across the centuries?
References
“English Bill of Rights” (http://www.fordham.edu/halsall/mod/1689billofrights.asp); “Domat on Louis XIV” (http://www.fordham.edu/halsall/mod/1687domat.asp); “St. Simon on Louis XIV” (http://www.fordham.edu/halsall/mod/17stsimon.asp); “Smith-The Wealth of Nations” (public.wsu.edu/~brians/world_civ/worldcivreader/world_civ_reader_2/adam_smith.html); “The Division of Poland” (http://www.fordham.edu/halsall/mod/1795Poland-division.asp).
“The Social Contract” by Rousseau (http://www.fordham.edu/halsall/mod/rousseau-soccon.asp); and “On Crimes and Punishments” by Beccaria (http://www.fordham.edu/halsall/mod/18beccaria.asp) “John Wilkes on Parliamentary Reform” (http://www.spartacus.schoolnet.co.uk/PRwilkes.htm); “Burke on American Reconciliation” (http://odur.let.rug.nl/~usa/D/1751-1775/libertydebate/burk.htm); “Jefferson on Religious Freedom, 1779” (http://odur.let.rug.nl/~usa/P/tj3/writings/draft1779.htm); “What is the Third Estate” by Abbe Sieyes (http://www.fordham.edu/halsall/mod/sieyes.asp); “Declaration of Rts of Man and Citizen” (http://avalon.law.yale.edu/18th_century/rightsof.asp); “De Gouges on Women’s Rights” (http://www.fordham.edu/halsall/mod/1791degouge1.asp); “Levee-en-Masse, 1793” (http://www.fordham.edu/halsall/mod/1793levee.asp); “Robespierre – The Cult of the Supreme Being” (http://www.fordham.edu/halsall/mod/robespierre-supreme.asp); “Robespierre – Justification of the Use of Terror” (http://www.fordham.edu/halsall/mod/robespierre-terror.asp).
“Imperial Catechism” by Napoleon (http://www.fordham.edu/halsall/mod/1806catechism-napoleon.asp); “Radcliffe, Powerloom Weaving” (http://www.fordham.edu/halsall/mod/1828looms.asp); “Women Miners” (http://www.fordham.edu/halsall/mod/1842womenminers.asp); “Child Labor, 1832, Pt. 1” (http://www.spartacus.schoolnet.co.uk/IRsadler.htm); “Child Labor, 1832, Pt. 2” (http://www.spartacus.schoolnet.co.uk/IRcarpenter.htm); “Child Labor, 1832, Pt. 3” (http://www.spartacus.schoolnet.co.uk/IRblincoe.htm); “Political Confession, 1820” by Metternich (http://www.fordham.edu/halsall/mod/1820metternich.asp); “Ricardo on Wages” (http://www.fordham.edu/halsall/mod/ricardo-wages.asp); “On Liberty” by J.S. Mill, 1859 (http://public.wsu.edu/~brians/world_civ/worldcivreader/world_civ_reader_2/mill.html); “Owenite Socialism” (http://www.spartacus.schoolnet.co.uk/IRowen.htm); “Fourier’s Socialism” (http://www.fordham.edu/halsall/mod/1820fourier.asp); “St. Simon, The Failure of European Liberalism” (http://web.archive.org/web/20010203121700/http://www.warwick.ac.uk/fac/arts/History/teaching/sem10/simon3.html).
“Marx and Engels, ‘Communist Manifesto’” (http://www.marxists.org/archive/marx/works/1848/communist-manifesto/ch01.htm); “Kropotkin, ‘The Spirit of Revolt’” (http://dwardmac.pitzer.edu/Anarchist_Archives/kropotkin/spiritofrevolt.html); “Mazzini on Nationality” (http://www.fordham.edu/halsall/mod/1852mazzini.asp); “German Unification” (http://www.fordham.edu/halsall/mod/germanunification.asp); “Darwin, ‘The Origin of Species'” (http://public.wsu.edu/~brians/world_civ/worldcivreader/world_civ_reader_2/darwin.html); “Wilberforce’s Critique of Darwin” (http://www.fordham.edu/halsall/mod/1860wilberforce-darwin.asp); “Webb, Fabian Socialism” (http://www.fordham.edu/halsall/mod/1889webb.asp); “Eduard Bernstein on Evolutionary Socialism” (http://www.fordham.edu/halsall/mod/bernstein-revsoc.asp).
“Ferry on French Colonialism” (http://www.fordham.edu/halsall/mod/1884ferry.asp); “Kipling, ‘The White Man’s Burden'” (http://www.fordham.edu/halsall/mod/Kipling.asp); “Austro-Hungarian Ultimatum to Serbia, July 1914” (http://wwi.lib.byu.edu/index.php/The_Austro-Hungarian_Ultimatum_to_Serbia_%28English_translation%29); “Lost Poets of WWI” (http://www.english.emory.edu/LostPoets/); “Wilson, ‘The Fourteen Points'” (http://www.fordham.edu/halsall/mod/1918wilson.asp); and “The Versailles Treaty” (http://www.fordham.edu/halsall/mod/1919versailles.asp).
“Freud, ‘The Interpretation of Dreams” (http://public.wsu.edu/~brians/world_civ/worldcivreader/world_civ_reader_2/freud.html); “Lenin, ‘What is to be Done?'” (http://www.fordham.edu/halsall/mod/1902lenin.asp); “Hitler’s First Antisemitic Writing” (http://www.h-net.org/~german/gtext/kaiserreich/hitler2.html); “Stalin’s Reply to Churchill, 1946” (http://www.fordham.edu/halsall/mod/1946stalin.asp); “The Marshall Plan (1947)” (http://www.fordham.edu/halsall/mod/1947marshallplan1.asp); “De Gaulle, ‘Le Grand Non!'” (http://www.fordham.edu/halsall/mod/1967-degaulle-non-uk.asp); “Khrushchev, ‘Secret Speech’ (1956)” (http://www.fordham.edu/halsall/mod/krushchev-secret.asp); and “Brezhnev Doctrine, 1968” (http://www.fordham.edu/halsall/mod/1968brezhnev.asp).