Category: Business

 
Valentino: (fashion brand)

-Critically analyse the branding strategy of a luxury brand of Valentino, highlighting its brand identity as well as its positioning. You will complete your analysis with an explanation of the visual identity of this brand. You will also highlight the critical path(s) for this luxury brand and make some suitable recommendations to solve it.
-include: Brand Identity Model: Kapferer Prism.
Provide recommendations to further improve Brand Identity Strength.

-besides, what is also expected is that you make relevant suggestions to optimize the brand performances.

-please start with a paragraph of what the brand is (the background information and a little history)
-then have all this points:
-about brand (Valentino)
-the brand identity
-brand awareness
-the brand image
-brand equity
-the brand architecture
-the brand marketing campaigns
-line extension, brand extension
-brand valuation
-communication (pr,events,digital)
-the brand history
-the brand extention
-SWOT analyse
-Porter
-Kapferer Prism
-Pestle Analyse

-and the most important at the end of the essay, some recommendations for the future of the brand, based on your analysis of the strategy currently deployed

-report should contain the following sections:
-title page
-executive summary
-table of contents
-introduction
-research and analysis
-finding and discussion
-recommendations
-conclusions
-references
-appendices

 
Is a REPORT

You need to answer all the questions.
Write a business report on: “An Analysis of the Current and Future use of Internet Technologies by [one of the three organisations you will be this: you need choose
– Amazon

The report must contain: Introduction and e-Business background. This will be similar to the group report, but shorter and focused on the new case study. It will still require you to use the sort of models and frameworks discussed in week 2 (e.g. Porter‟s 5 Forces) (15 mark

For Poters I will put a slide up it will help the writer to understand more

– E-Marketing analysis (15 marks)
– Web design analysis (15 marks)
– Business-to-business (B2B) analysis (15 marks)
– One other topic/aspect of your own choice (worth 15 marks), for example:
– Mobile Commerce
Social Networking/Web 2.0
Sales and Customer Service
Innovation and change management

Please check with your seminar leader if you are unsure about which topic to choose) Overall conclusions and recommendations (which should follow from the analysis) (15 marks)
The final 10 marks are for the overall appearance of the report, including referencing
– 12 Harvard Referring
– Each sentence you need Reference.
Requirements and tips
– Apply academic theories and frameworks and correctly reference those.
– Provide evidence, for example by using screenshots or references to the organisations internal publications (including their website) or external publications (newspaper and journal articles, Mintel reports, etc).
– Make good use of the library and online search facilities to find as much information about the organisation as you can. Make sure you distinguish between reliable and unreliable sources, and make sure you reference properly. Don’t just copy sections from your sources, but use the material to support your own analysis.
– Creativity in the form of additional reading, interesting approaches and novel angles are encouraged and rewarded.
– Make sure you concentrate on the e-Business aspects, and don’t write a report that is too generic.
– The report should be analytical rather than descriptive.
– Be careful to avoid plagiarism (of other peoples work and published resources) and collusion with other students. Reports that are very similar (where students have worked too closely together) will be referred to the academic conduct officer. Because you will be submitting via Turnitin, all reports will be compared against those of other students and with content in other publications and on the Internet.

 
This is the recommended structure for My BDP- Coursework

My Business Development plan is on – Whitely Express delivery Dry cleaning services for hotels & homes in London.

Basically, this BDP will focus on providing express dry cleaning services to some hotels and homes (General consumers) in need of dry cleaning with the advantage of having it delivered same or next day. Also, the use of applications (Apps) to keep consumers up-to-date with when their clothes are being washed and ready for pick up or drop off. Vans will be used to deliver to customers. Dry cleaning contracts will be taken from Hotels to supply their dry cleaning needs. The company name for this BDP is Whitely Express Delivery Dry Cleaning services.

Please click this link for better understanding of a Dry cleaning BDP.

http://www.bplans.com/dry_cleaning_home_delivery_business_plan/executive_summary_fc.php

Important Requirements- PLEASE CAREFULLY READ THROUGH THIS DOCUMENT TO GET FULL UNDERSTAND OF WHAT IS REQUIRED. THAK YOU

STRUCTURE AND CONTENT OF THE BUSINESS DEVELOPMENT PLAN
What are the expectations ?

The assessors receiving the plan, have the following expectations : –

• A well structured, well presented, customer focused, coherent plan

• A well defined business opportunity, the potential, the market, key customers, the competition and
suppliers

• Stated assumptions and realistic forecasts

• How business differentiation will be achieved and sustained

• Identifies the risk exposure and how these risks can be mitigated

• The management team and business alliances

• Funding needs, deployment of funds and projected return on investment together with business growth forecasts

THE BUSINESS PLAN OUTLINE FOR A NEW BUSINESS START UP
TITLE PAGE
What follows, is a template which should act as a guide. Modifications, as deemed relevant should be made to achieve the tasks in hand as specified in the business development role brief.
THE EXECUTIVE SUMMARY
The Executive Summary is designed as a precis of the full plan and in some cases would be a stand-alone document sufficient to present the opportunity to those who will provide sources of capital. Greater detail is then presented in the main body of the plan.

The outline contents are as follows : –
• The Business Opportunity
• Current Business Position (if any)
• The Market and Customer Acceptance
• Business Potential
• Strategies for Competitive Advantage
• Revenue and Profit Forecasts
• Capital Required and Timing
• The Team
• The Offerings to the Investor / Lender
• Legal structure and Ownership
• Key Partners (if any)
INDICATIVE CONTENTS PAGE
1. The Industry, Company & Products

2. The Market, Market Analysis & Market Research

3. Cost / Volume / Profit Analysis

4. Marketing Plan

5. Design & Development Plan

6. The Management Team

7. Operations Plan

8. Sustainability

9. Schedule for Implementation

10. Business Contacts

11. Financial Projection

12. Proposed Offer
1. THE INDUSTRY, THE COMPANY AND THE PRODUCT (S)

• The Industry, its location, size & growth rate
• The Company, its location
• The Company formation, history and performance to-date (if any)
• The New Product / Service Concept
• Key Success Factors
• Long term potential
2. THE MARKET, MARKET ANALYSIS AND MARKET RESEARCH

• The Market, size and trends
• Customers by Market Segment
• Buying behaviour
• Competitors
• Established market share and sales projections
• Competitive Positioning
• Value Propositions for Core Customer Groups

3. COST / VOLUME / PROFIT ANALYSIS
• Gross and Operating Margins
• Profit Potential and Duration
• Fixed & Variable Costs
• Break-Even Analysis
• Time to Break-Even
• Time to Positive Cash Flow
• Venture and Working Capital Needs
4. MARKETING PLAN

• Overall Marketing Strategy for market penetration and market development
• Internal, Interactive and External Marketing
• Customer Relationship Management
5. DESIGN AND DEVELOPMENT PLAN
• Development Stages
• Project Planning
• Patents or Intellectual Property Rights
• Development Costs

6. THE MANAGEMENT TEAM
• Organisation Chart
• Key Personnel (credentials in appendix)
• Ownership
• Compensation Plans
• Other Investors
7. OPERATIONS PLAN
• Business Locations
• Supply Chain Management
• Operating Cycle
• Manufacturing Plan
• Facilities & Equipment
• Logistics
8. SUSTAINABILITY
• Critical Success Factors
• Risk Assessment
• Issues for Future Sustainability
• Performance Management
• IT Requirements
9. SCHEDULE FOR IMPLEMENTATION
10. BUSINESS CONTROLS
11. FINANCIAL PROJECTIONS
• Assumptions
• Source and Application of Funds
• Forecasted Income Statements
• Forecasted Balance Sheets
• Forecasted Cash Flow
• Cost Management
12. PROPOSED OFFER (if applicable)
• Financing Required
 Equity Financing
 Debt Financing
• The Offering
• Capitalisation
• Return on Investment
• Prospects for Investors / Lenders
6. VIABILITY
The new business venture will have a final question to be answered by the management team and its financial supporters.

“ IS THIS VIABLE ? ”
The business concept has been designed, tested, assessed, reviewed and has now been planned for.

If the investment required is forthcoming, there remains a personal question to be answered by the potential business owners or the individual entrepreneur

I need to write a paper on an interdisciplinary studies course concerning food. My paper has to be about the aspects of trade, imports or exports. Therefore, I want to focus on a free-trade organization among some Latin American countries known as Mercosur. I need to analyze and educate readers about how they do their trading patterns. Also, if there is a possibility to focus on some particular foods that are being imported or exported between Brazil and Argentina and how the economic crisis affected the trade in the past, that would be great. Bottomline, since this interdisciplinary course has to focus on foods, I want to talk about trade, so I chose Mercosur as an example to understand how they distribute goods across the globe. Scholarly articles has to be a must and bibliography must also be included.