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Assignment 4: Part D: Your Marketing Plan – Video Presentation

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, please use the following naming convention in the popup window for your video once it is finished uploading:

• Title: Your First Name, Your Last Name – Shark Tank Investment Video Pitch
• Tags: MKT500, Shark Tank
• Description: First Name, Last Name – MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)

Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.

Note: If you receive an “Error while uploading” message and you are unable to upload your video file, let your instructor know right away. You can send the file in an alternate way such as sending it to your instructor’s email via a file sharing service such as Google Drive, or you can upload your video file to a video sharing service such as YouTube and then send the link to your instructor to view it from. If your video is unable to upload to any of these sources either, your computer may have insufficient bandwidth to upload video, and you should copy the file to a thumb drive and send it from a different computer or mobile device.

Tips to prepare for your video:

• Create note cards
• Practice in front of a mirror and / or friends
• Review materials thoroughly
• Be persuasive
• Be professional
• Be creative
• Have fun!

Create a two to five (2-5) minute video presentation in which you:

1. Present the major points of your marketing plan.
2. Project your voice in order to clearly convey your ideas.
3. Present in a professional manner.
4. Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.
5. Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
• Develop strategies to assess performance and achieve marketing goals.
• Create an effective marketing plan.
• Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
• Evaluate the basis for market segmentation and approaches to segmentation.
• Evaluate target customer segments and positioning products within these segments.
• Develop branding strategies for existing and new products.
• Develop pricing strategies and distribution channels for products.
• Analyze integrated marketing communications and its relationship to advertising strategy.
• Evaluate marketing research tools involved in the marketing process.
• Use technology and information resources to research issues in marketing management.

1.Discuss social issues raised by technology regarding privacy and intellectual property. ◦Read the Case Study 38: “Software for a Library” from the text book and answer the questions at the end. Also, discuss the social ethical issues involved in this study and how they can be resolved. (use the template: Evaluating the Case Study). . 2.Explain the terms determinism, optimism and pessimism in evaluating technology with regards to social effects. (write at least 2 paragraphs for each).

Unit 5 Assignment

Unit outcome(s) addressed in this Assignment:

·         Discuss the role of the hospital governing body

·         Examine the peer review process and confidentiality issues involved

·         Discuss due process and how it relates to an individual’s constitutional rights

Course outcome(s) assessed/addressed in this Assignment:

HA525-1: Illustrate legal principles and laws that affect professional and administrative decisions found in health care services.

HA525-2: Analyze conflict between cost, access, and quality of care as it relates to legal parameters.

HA525-3: Evaluate inherent limitations to the delivery of health care due to legal mandates.

Answer in 3-4 paragraphs. APA format with in-text references.

In chapter 6, we explored how to value bonds. If all investors are using this method, why does the same bond buy or sell at different prices? In other words, why is there a market for bonds? Why do some financial analysts treat preferred stock as a special type of bond, rather than as an equity security? Include in your discussion the relationship between bond prices and interest rates.

Do children, ages 0-18 who receive all of their childhood immunizations, compared to those who do not, have a rate of autism spectrum

diagnoses?

A literature review refers to a collection of materials on a specific topic. The review evaluates and reports on the main ideas of a

particular subject area using synthesis. Synthesizing information is not summarizing each article, but rather organizing the information by

the main points of the larger topic.

Your assignment is to select 5 to 6 peer-reviewed journal articles published in the past 5-6 years based on your PICO question that you

developed in the Discussion Board. You will then synthesize the articles creating a 5 to 6 page (excluding the title and reference pages –

1,200 to 1,500 words) literature review on your topic/PICO. A synthesis matrix table may be included if you located 6 or more relevant

sources for your synthesis paper (see below).

Front Matter
Include a title page that has a descriptive title, your name, your email, your ground mail address, and your institutional affiliation (APN

department at ISU).
 Do not number the title page
Report Body Format
Each page of the body of your literature review should have a header per APA format. The header should contain an abbreviated title for the

report and a page number flush right.
Indicate organizational structure within your literature review by using headings and subheadings. Make sure that headings at the same

level are written in parallel form. Also, make sure that headings at the same level are consistently placed on the page (i.e., centered,

flush left, indented, etc.). If you use underlining, italics, or boldface to indicate heading level, make sure you use it consistently.
The body of your literature review is double-spaced pages using a professional looking font, 11 to 12 point. You will need to cite all your

sources using APA citation style.
Literature Review Content
Generally, the purpose of a review is to analyze critically a segment of a published body of knowledge through summary, classification, and

comparison of prior research studies, reviews of literature, and theoretical articles.
The content must contain your PICO question or thesis statement in the first paragraph. The remaining paragraphs need to synthesize your

sources by topic relating to the PICO research question. The final paragraph should contain a conclusion to your literature review

summarizing your thesis and outcomes of the research review.
Here is an outline for you to follow for your paper:
1. In the introduction, you should:
• Define or identify the general topic, issue, or area of concern, thus providing an appropriate context for reviewing the literature

(think PICO!).
• Point out overall trends in what has been published about the topic; or conflicts in theory, methodology, evidence, and conclusions; or

gaps in research and scholarship; or a single problem or new perspective of immediate interest.
• Establish the writer’s reason (point of view) for reviewing the literature; explain the criteria to be used in analyzing and comparing

literature and the organization of the review (sequence); and, when necessary, state why certain literature is or is not included (scope).
2. In the body, you should:
• Group research studies and other types of literature (reviews, theoretical articles, case studies, etc.) according to common denominators

such as qualitative versus quantitative approaches, conclusions of authors, specific purpose or objective, chronology, etc.
• Summarize individual studies or articles with as much or as little detail as each merits according to its comparative importance in the

literature, remembering that space (length) denotes significance.
• Provide the reader with strong “umbrella” sentences at beginnings of paragraphs, “signposts” throughout, and brief “so what” summary

sentences at intermediate points in the review to aid in understanding comparisons and analyses.
3. In the conclusion, you should:
• Summarize major contributions of significant studies and articles to the body of knowledge under review, maintaining the focus

established in the introduction.
• Evaluate the current “state of the art” for the body of knowledge reviewed, pointing out major methodological flaws or gaps in research,

inconsistencies in theory and findings, and areas or issues pertinent to future study.
• Conclude by providing some insight into the relationship between the central topic of the literature review and a larger area of study

such as a discipline, a scientific endeavor, or a profession.
4. APA Style throughout paper:
• Title Page
• Body
• Reference
Note: For the body of your paper, do not simply copy in all of the content from each of your sources to create your literature review. The

information you have gleaned from your database searches needs to be synthesized by key topic for your particular PICO question. The

following tutorials are good sources for understanding how to synthesize information:

1) Literature Review: Synthesizing Multiple Sources
*Found under “Course Documents” in

Watch the video on how to find quantitative peer-reviewed articles on the Lamar University Library website. Now choose two articles that have an empirical (quantitative) orientation and answer or do the following using one article at a time:

1. Give the full citation for the article in APA format. For example,
Morrison, G.B. (2009). Conducted energy weapons: Learning from operational discretion and encounter outcomes. Criminology and Public Policy, 8(4), 915-925.
2. What were the major concepts employed in the study?
e.g. Recidivism
3. How were these concepts operationalized?

e.g. Recidivism can be operationalized as offenders reoffending within 3 years of release from prison.

4. Identify the dependent and independent variables.

e.g. DV: Recidivism
IV: Peer pressure, etc.

5. What types of data gathering strategies were utilized?

e.g. Looking at arrest reports, or survey method

6. Which hypothesis(es) were tested?

e.g. Peer pressure can increase the likelihood of recidivism.

7. Identify the threats to internal validity.

Define the threats you identified in the article using the information you learned in Chapter 3 of your book and explain how they are applicable to the study you chose.

8. Identify the threats to external validity.

Define the threats you identified in the article using the information you learned in Chapter 3 of your book and explain how they are applicable to the study you chose.

9. What was/were the major conclusion(s) of the study? Do you feel that the author(s) fulfilled his/her/their investigation?

10. What is your critique of this article? What do you think the author(s) could have done differently?

Please submit the critiques of both the articles as only one paper. Respond to each question. Put major terms in bold. Respond to the 10 questions for one article first, and then do the next. Please refer to the writing rubric below to understand how you will be graded.

please respond to one (1) of the following four (4) bulleted items.

• Discuss three (3) positive and three (3) negative impacts of humans on the biosphere. Which positive and negative impacts do you believe are the most significant to consider. Justify your response.
• Describe two (2) techniques required to study ecosystems then provide an example of each technique. Suggest two (2) advantages and (2) disadvantages for each of your chosen techniques.
• Listen to the Ted Talk titled “Jane Poynter: Life in Biosphere 2” found here. Suggest three (3) lessons we can learn from this experiment then describe what you believe life will be like living in an extreme environment (e.g., underwater, outer space). Justify your response.
• Read the BBC article entitled, “Global warming increases ‘food shocks’ threat” found here. Next in your own words define global warming and state three (3) effects of global warming that you believe will have the greatest impact. Lastly debate whether or not you believe that science could improve the nutrition of millions around the globe. Justify your response.

Please review the Discussion Board grading rubric in the Course Home.

For your Discussion this week, please carefully read pages 379 – 383 in your textbook. These pages focus on two cases: In re Quinlan and the Terri Shiavo case. While the cases do focus on devastating and emotionally charged situations, please consider the importance of the advance directives in such circumstances and how having such instruments available in the Quinlan and Shiavo case would have impacted the families and the outcome of each case.

After reading both cases, please discuss the following:

• As a health administrator, discuss the importance of securing advance directives at the time of inpatient registration or emergency care.
• As a health administrator, discuss how advance directives would have facilitated care in the Quinlan and Shiavocases.
• Include in your initial post, the reasons why patients neglect or overlook creating such instruments.
• Finally, who speaks for patients when the patient is not able to make their wishes known? Further, is this, in your view, patient self-determination? Explain.

Posting should be 200 to 300 words.