Analyze integrated marketing communications and its relationship to advertising strategy

Assignment 4: Part D: Your Marketing Plan – Video Presentation

Due Week 10 and worth 200 points

Imagine that you are pitching your hypothetical service-based company’s marketing plan to the Shark Tank Team for possible investment. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a three to five (3-5) minute dynamic video in which you present your full marketing plan from Assignments 1, 2, and 3.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, please use the following naming convention in the popup window for your video once it is finished uploading:

  • Title: Your First Name, Your Last Name – Shark Tank Investment Video Pitch
  • Tags: MKT500, Shark Tank
  • Description: First Name, Last Name – MKT500 Assignment 4 (Date Uploaded ex. 5-23-2014)

Note: Check with your professor for any additional instructions. If you do not have access to a video camera or necessary hardware to complete this assignment, please contact your professor.

Note: If you receive an “Error while uploading” message and you are unable to upload your video file, let your instructor know right away. You can send the file in an alternate way such as sending it to your instructor’s email via a file sharing service such as Google Drive, or you can upload your video file to a video sharing service such as YouTube and then send the link to your instructor to view it from. If your video is unable to upload to any of these sources either, your computer may have insufficient bandwidth to upload video, and you should copy the file to a thumb drive and send it from a different computer or mobile device.

Tips to prepare for your video:

  • Create note cards
  • Practice in front of a mirror and / or friends
  • Review materials thoroughly
  • Be persuasive
  • Be professional
  • Be creative
  • Have fun!

Create a two to five (2-5) minute video presentation in which you:

  1. Present the major points of your marketing plan.
  2. Project your voice in order to clearly convey your ideas.
  3. Present in a professional manner.
  4. Use technology (e.g., i.e. audio quality, video quality, naming conventions) to convey ideas.
  5. Use voice inflection and proper grammar.

The specific course learning outcomes associated with this assignment are:

  • Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
  • Develop strategies to assess performance and achieve marketing goals.
  • Create an effective marketing plan.
  • Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
  • Evaluate the basis for market segmentation and approaches to segmentation.
  • Evaluate target customer segments and positioning products within these segments.
  • Develop branding strategies for existing and new products.
  • Develop pricing strategies and distribution channels for products.
  • Analyze integrated marketing communications and its relationship to advertising strategy.
  • Evaluate marketing research tools involved in the marketing process.
  • Use technology and information resources to research issues in marketing management.

In a claim against a health provider for professional negligence, does the law always protect a health provider who has followed an established standard of practice or are there exceptions?

 SEE ATTACHMENT FOR ALL DETAILS

(25% of final grade, questions equally weighted)

Answer the following questions in essay format, supporting your answers with references to the course materials and the literature. Be sure to cite all sources you use in your answers, and include a reference list at the end.

1. Find and read the highest court level decision in the Canadian case of McArdle Estate v. Cox, and answer the following questions:

a. What court levels decided this case, in what jurisdiction, and when? Provide all legal citations.

b. In no more than 300 words, write a summary of the case. Describe the relevant facts, the legal issues, and the reasons for decision of the highest court level judgment.

2. Describe and identify the Constitutional or Statutory legal authority for the part of Canadian health care that is under the legal jurisdiction of the federal government. Describe and identify the Constitutional or Statutory legal authority for the part under the legal jurisdiction of the provincial governments. What legal mechanisms are available if there is disagreement about provincial or federal jurisdiction over a particular issue?

3. From a regulatory as well as a public policy perspective, what are the differences between an exclusive scope of professional practice and a right to title for health care professionals? Compare and contrast some advantages and disadvantages of each model.

4. In a claim against a health provider for professional negligence, does the law always protect a health provider who has followed an established standard of practice or are there exceptions? Explain and identify the sources of law to support your explanation

Descriptive statistics are

Answer each of the following questions (multiple-choice or short-answer) according to the question prompt. Due Monday at 11:59 pm MST

University of Phoenix Material

Descriptive Statistics Quiz

Answer each of the following questions (multiple-choice or short-answer) according to the question prompt.

1. The number that occurs most frequently in a data set is a. mean b. median c. mode d. harmonic

2. What type of graphic presents data in terms of frequencies per category? a. Pie chart b. Line graph c. Bimodal distribution d. Histogram

3. When you are dealing with a normal distribution of scores, which measure of central tendency is preferred? a. Mean b. Median c. Mode d. All of the above, as they will be the same in this distribution

4. The _______ is a single number that represents the total amount of variability in a distribution. a. standard deviation b. variance c. range d. mean

5. Correlation coefficients represent a. The degree of relationship between two variables b. causality between two relationships c. whether the independent variable had an effect d. all of the above

6. Which of the following would probably be negatively correlated? a. The number of days in class and exam grade b. The height and weight of college students c. The number of difficult classes taken and semester GPA d. Overall college GPA and graduate school GPA

7. A perfect positive correlation occurs when a. an increase of 1 unit is always accompanied by a proportional increase in the other variable b. there is no relationship between the two variables c. an increase of 1 unit is always accompanied by a lesser increase in the other variable d. an increase of 1 unit is always accompanied by a greater increase in the other variable

8. You are reading an article that says age and number of sick days taken per year has a correlation of -0.72. How would you interpret this correlation? a. A weak, positive correlation b. A weak, negative correlation c. A strong, negative correlation d. A strong, positive correlation

9. If a data set has the following data points―5,6,7,6,7―you would expect the standard deviation to be a. a small number, because the numbers do not vary much from the mean of 6.2 b. a large number, because the numbers do not vary much from the mean of 6.2 c. a large number, because the numbers vary a great deal from the mean of 6.2 d. a small number, because the numbers vary a great deal from the mean of 6.2

10. Descriptive statistics are a. procedures using the experimental method b. procedures used to analyze data after an experiment c. procedures used to summarize a set of data d. all of the above

11. The standard deviation is the square root of the a. variance b. mean c. range d. sum of the raw scores

12. Define nominal data, and provide an example.

13. Define ordinal data, and provide an example.

14. Define interval data, and provide an example.

15. Define ratio data, and provide an example.

16. If you are dealing with percentages that total 100%, the best graph to represent your data is a a. bar graph b. pie chart c. histogram d. frequency polygon

17. If you want to know which score in a data set occurred the most often, you would use a a. mean b. median c. range d. mode

18. Which measure of central tendency is less accurate if there are a few extremely large or extremely small numbers in the data set? a. Median b. Mode c. Mean d. Range

19. Graphical representations of data sets a. allow an easy way to represent large sets of numbers b. are less confusing than several numbers in a descriptive paragraph c. allow a point to be easily understood d. all of the above

20. Which type of graph is frequency used to depict experimental results? a. Pie chart b. Histogram c. Frequency polygon d. Line graph

how is techno distinct from the electronic music of New York and Chicago?

Explain the history of the discotheque as a physical space from the advent of recorded sound to the installation of the RLA soundsystem at the Paradise Garage.
-Explain the rise and fall of disco beginning with Stonewall in 1969 and ending in 1979 with Disco Demolition Night
– Explain the history of Chicago house. How is it similar but also different from disco? How does Italo fit into the picture? 2 pages about Paradise Garage (3 quotes)
ideas
What was the significance of the Paradise Garage? What kind of music was played there? What were the circumstances surrounding its rise in the early-’80s. Feel free to talk about its relationship to other forms of post-disco NY club.3 pages about techno (3 quotes)
ideas

-Explain the relationship of techno to the city of Detroit using examples from the reading. to shine a light on how certain historical processes created the music. I recommend you start with either the Ford Model T or the Detroit riots.
-How did the “waves” differ (or go in-depth on one “wave” if you’d like)? How does Berlin fit into the Detroit narrative? And, most importantly, how is techno distinct from the electronic music of New York and Chicago?
-Explain the history of Detroit techno as a form of musical expression. Who were the key players?

for this part only(techno) you can find more resources in this link
http://valuesandculturesfsu.blogspot.com/2012/12/some-additional-resources.html

History

  1. Religion plays a major role in A Man for All Seasons, for Thomas More as well as for

Henry VIII. The personal religious views held by these two central characters appear clear, but how is their approach to religion viewed by you, the viewer or audience? When applied to these two characters, do you view their religious views positively or negatively? Do you see religion a positive or a destructive force inthis play?  Illustrate your response with specific references to the text.

 

  1. As a concluding exercise, I’d like to return your attention to the sentiments of thesyllabus for this course and encourage you to consider in what ways and to what degree you found the four readings instructive. In short, how – if at all – have thereadings been worth your while?

 

The four reading:

 1)The Epic of Gilgamesh,Mitchell translation

2) The Joseph Story, Genesis: 35-50

3) Sophocles’ Antigone,Fagle translation.

4) Robert Bolt’s A Man For All Seasons

 

I stated in the syllabus that our approach to these works would be to examine the actions and behaviors of their central characters, particularly the ways each addressesthree of Life’s fundamental questions (they can be found in the Syllabus in Course Documents, if you’ve forgotten them). There was also a fourth question: “To what extent and in what respects are responses to these three questions interrelated – for you today, as well as for theindividuals in the works considered?”

 

Consider your response to this prompt a personal one, and approach it as you see fit.

 

  1. Over the decade or so that I’ve been presenting AUCW 180 here at the University, the social structure – as well as the academic structure — of this country, as well as the University, haschanged rapidly and drastically – as it has, I suspect, in most societies of the WesternWorld.

 

It seems obvious, though it has not yet been openly acknowledged at most universities,what has long been viewed as “traditional classroom instruction” is on its last legsthroughout this country. The question before us is what will replace it. Though online courses will apparently be a key player in the immediate future, will their ubiquitous presence be an enhancement to student engagement, or a curse?

 

I’ve posed the question to you already: If everything you need for a course such as this isavailable on the Internet, what becomes of the activities of the traditional class?

 

What, if anything, worked for you in a class such as this? What might have better worked for you? What changes would you suggest? What should be

changed before I begin my Summer class in June 2018?

 

For part c just write what is the advantages and disadvantages of the online classes in general and what is the deference between the traditional classes and online classes.

 

 

 

Implementing a Marketing Plan

Implementing a Marketing Plan– Instructions

 

Overview:

 

Write a 4-page assessment in which you examine the design and management of the health care marketing channels for a hypothetical product line.

    • Competency: Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.
  • Explain how to design a marketing strategy for a health care organization.
  • Describe how to utilize focus groups in the marketing plan of a health care organization.
  • Competency: Analyze competitive forces in the market place in determining strategy.
    • Analyze competitive strategies that leverage key indicators for a marketing program in a health care organization.
  • Competency: Analyze common internal sources of quantitative information utilized in strategic decision making.
    • Identify common internal sources of quantitative information.
    • Identify common internal sources of qualitative information.

 

Suggested Resources (Not Required):

 

Internet Resources

 

 

 

Instructions:

 

Imagine you are the vice president of marketing for a hospital that wants to implement a men’s health product line. Write a 4 page assessment that answers the following:

    • How would you organize the marketing function for this new program?
    • What are the obstacles you might face?
    • What are the aspects of this program in which your team members need to be involved to ensure the program’s success?
    • How would you utilize focus groups?
    • What competitive analytical strategies would you employ?
    • What quantitative and qualitative data sets would you incorporate into your market research?

 

Additional Requirements

    • Include a title page and a references page.
    • Include an introductory paragraph and a concluding paragraph.
    • Include a minimum of three research resources.
    • Follow APA guidelines for style and formatting.
    • Ensure your finished assessment is 4 pages in length, excluding the title page and references page.

 

Explain the methods and procedures that will be used to conduct the testing, such as performance testing, load testing, and/or regression testing.

Note: This is part three of a four-part implementation plan that will be combined to form the finalized plan in Week Four. It is expected that adjustments will be made in the final version based on the feedback provided in Weeks One through Three.

Using the paper developed in Weeks One and Two, add an additional 3 to 4 pages (1,050 to 1,400 words) describing your user acceptance testing plans for ensuring the Business Enterprise Software performs at an acceptable level. Include the following:

  • Develop a data conversion plan that describes the process of migrating existing data to the testing platform.
  • Describe the test environment, including hardware requirements and the personnel who will participate in user acceptance testing.
  • Explain the methods and procedures that will be used to conduct the testing, such as performance testing, load testing, and/or regression testing.

Incorporate feedback from your previous assignments.

Format your paper consistent with APA guidelines.

Update your Microsoft® Project plan to include the tasks associated with this week’s assignment.

 

Attachments:

Explain how it was important for kings to build their funerary tombs as part of the sun god’s cycle.

For ancient Egyptians in many ways the underworld was considered dangerous, but there were also benefits for the deceased. Explain how it was important for kings to build their funerary tombs as part of the sun god’s cycle.

2. Explain how King Hatsheput came into rule during the 18th Dynasty.

3. Which king had the largest funerary complex at Thebes? A) King Thutmose III B) King Hatshepsut C) King Amenhotep D) King Thutmose I

4. Red quartzite shrines were built into temples as a place to set down the sacred _____________, which was used to carry the cult statue of the deity.

5. What solar connection did red granite symbolize?

6. King Amenhotep’s depictions underwent a physical change after his first sed¬festival at the temple of Luxor. What was different about his characteristics, and what was he now depicted as wearing?

7. Both palaces and temples were built as microcosms of the world from its very beginning. A) True B) False

8. In contract to the temples, there was little palace decoration relating directly to the deities. Instead, what types of images would you find in a palace?

9. This fragment shows a Syrian travelling to Egypt. The Egyptian world view required that all depictions of visitors, whether on diplomatic missions or for trade purposes, were shown in what way?

10. Often the stone in rock-cut tombs were too poor in quality to create reliefs. Describe the decoration styles used in these situations.

11. Pleated garments became fashionable in the late _______________ Dynasty.

12. The falcon is the animal form of Horus. However, the symbol of the _________________ is also associated with the god Horus and was often depicted on amulets and coffins. The drop and spiral imitate the marking of a falcon, and it represents healing and ‘making whole’.

13. The goddess _________________ is represented as a vulture with outstretched wings, and included in funerary decoration at the temple of King Hatshepsut.

14. Many time statues would be holding nu¬jars, and the hieroglyph of the nu-jar generally meant what?

15. Why does King Hatshepsut generally disappear from sources, even after her reign was considered successful?

16. Describe what a stelophorous statue looks like.

17. Due to King Amenhotep’s increased emphasis on the solar aspects of deities, large open ________________ were now included in many temple complexes..

What defines a proposal report? What is the purpose of a proposal report?

PCN-540: Proposal Process Worksheet In psychology and counseling research, there may be instances in which you become involved in the proposal process. Therefore, it is essential for you as a scientist-practitioner to become familiar with the key terms and steps in the proposal process. Read the “Preparing a grant proposal: Some points for guidance” article and the “Academic Proposal” section of the Owl Purdue Online Writing Lab website located in the weekly materials.

Provide short answers of 150-300 words each for the following questions/statements. Do not exceed 300 words for your response. Use the textbook, and any other scholarly resources to support your responses. Include at least two to three peer-reviewed journal articles beyond the textbook and course readings.

1. What defines a proposal report? What is the purpose of a proposal report?

2. What are the different sections of the proposal report and how are they organized?

3. What are the steps in the data analysis process and what should you consider in your report when including data analysis?

References