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‘Television genres represent clearly defined, fixed categories’. Discuss with reference to 1-2 programme case studies of your own choice.

References

Cardwell, Sarah (1997) ‘’Is Quality Television any Good? Generic Distinctions, Evaluations and the Troubling Matter of Critical Judgement’, in Akass, Kim and Janet McCabe (eds) Quality TV: Contemporary American Television and Beyond, London: IB Tauris, pp.19-34.
Mittell, Jason (2004) Television and Genre: From Cop Shows to Cartoons, London: Routledge.
Williams, Kevin (2003) Understanding Media Theory, Oxford, Arnold.

We learned effective communication is essential in overcoming conflict, embracing our similarities and differences, and streamlining our

work. On the basis of your learning, review the scenario given below and develop the ways to address any misunderstandings based on

ineffective communication.

You have been invited to be in charge of developing a team-building activity to improve collaboration, morale, and increased communication

for your team members. Your department is closing for the day so you all can spend about four hours together in a team environment. The

staff members will be placed into groups of three to run a maze, and the winning team will receive an extra four hours paid time off (PTO)

time to use for a half vacation day. All members are excited about getting extra time off and, even though they have not participated in a

maze-running event, they are happy to be out of the office. After the race is over, the group will be treated for lunch at a very nice

restaurant. Review the following details of team members:
•Rosamma and Mary are the two administrative staff members who do not get along. Rosamma keeps to herself, is quiet, wears traditional long

dresses and cooks’ ethnic foods for lunch every day. Mary is outspoken, loud, hurries through assignments, and seems to be on her cell

phone often talking about her personal life to friends. Mary is twenty and Rosamma is forty-six.
•Cindy, thirty-five, and Lolita, forty, are the part-time staff members. They often bring their problems to work and are stressed due to

the economy. They interact at work with the full time staff, but the full time staff think they complain too much and “what for, they only

work part-time.”
•Chip is a twenty-three-year-old maintenance worker who has two children and works a part-time job at night in addition to his full-time

role. He is tired as he has been continuously working for many days.
•Samir is fifty-five and works full-time, and cannot wait until he retires.
•Sarah is the fifty-two-year-old negative department manager who complains about everyone else. However, she is a strong informal leader

and has influence over the group.
•Jerry is twenty-four and in graduate school. In fact, he is the president of his class and majors in business. He will likely leave in

about one year when he graduates. He has a positive attitude and is currently a bit demotivated because no one likes to work together and

there seems to be no direction at this point. He has made fun of Sarah just because she makes negative comments to him.
•You are the manager (use your current age) and you are just promoted into this position as the leader of the group.

You need to divide the teams into three groups. Remember this is a team-building activity.
• Can you put Rosamma and Mary together on a team when they clearly have communication issues and Mary feels Rosamma is “slow and too

quiet . . . besides, she prays all the time.” Should the two younger males in the department be put on the same team or divided up to run

with the women, even though they make comments about how old Sarah is and how she wears old-fashioned clothes? Give reasons.
•How will you make the determination which members to put together?
•Should members, who have a negative attitude, be placed with team members who are excited about this event? Why or why not?
•How will a negative manager affect the overall group dynamic as opposed to a positive leader who wants to see his or her team develop?
•How influential can an informal leader be among the team members? Can an informal leader carry more power than the formal manager?
•What barriers to effective teamwork can you anticipate and how will it be addressed?
•What specific traits will make this team-building activity a success?
•How can effective leaders demonstrate care and value the workgroup to improve collaboration, motivation, and low turnover in the

workplace?
•How do you think results can improve when effective communication is practiced in the healthcare field with peers, colleagues, and

leadership teams?

 

In this assignment, you will discuss healthcare policy and finance issues that are relevant to the Vulnerable, Marginalized and alienated population

(such as the incarcerated) You can seek out specific policies or legislation relevant to this group, or you can consider how aspects of larger policies

(for example, the Affordable Care Act) may impact this group.

You may want to consider reviewing Countable – Poverty, which contains many proposed legislations.

You might also want to consider visiting support groups for your chosen populations to determine what policies and legislation the group is supporting

(for example, the Foundation for Aids Research).

Some areas to consider might include:

The National Health Law Program
Children’s Health Insurance Program (CHIP)
Medicaid
H.R.4484 – Strengthening Healthcare Options for Vulnerable Populations Act
H.R.4484 (113th): Strengthening Healthcare Options for Vulnerable Populations Act
Racial and Ethnic Approaches to Community Health (REACH) grants funded by the Centers for Disease Control
Department of Health and Human Services (HHS) Disparities Action Plan
Submit the following three (3) deliverables for this assignment:

Write a three page paper in which you take a position for your chosen legislation/policy, and provide a rationale for your position.
Create a brief one (1) page Situation, Background, Assessment, Recommendation (SBAR) of your chosen issue.
Using the SBAR you created, write an articulate letter to an elected leader of your choice who has the power to effect change related to this issue,

including a background summary and evidence as to why you believe they should support or oppose the legislation.
Use at least three (3) scholarly resources in this assignment.

 

TMA 04 Part 1 questions
1. From the information contained in the case, what is the marketing mix employed by Bottle Green? (25 marks)
2.Assume that Simon Speers has decided he wants to strengthen the ‘marketing communications’ element of the marketing mix. What are his available options and which elements of the promotions mix do you think he should concentrate on? Give reasons for your answer. (25 marks)
3.Explain to Simon Speers what digital marketing is and how he could use it to grow the Bottle Green business? Give reasons for your answer. (30 marks)

Steve Scutt – Case Study Assignment 04
Case study
Cordial company’s blue-sky thinking: A sunny summer could be the beginning of the future for elderflower drinks maker Bottle Green as it looks to expand
SIMON Speers is dreaming of a long, hot summer. People are more likely to flock to the supermarkets and pick up bottles of elderflower cordial when the sun is shining, he says.
That increased demand will not only translate to higher income and profits for Stroud-based Bottle Green, but will allow Speers to meet his target to repay a large bank and venture capital debt within two years. Then, with the freedom to finance greater brand awareness, Speers aims double income. But he is nervous. “We were left very tight for money on the back of three rubbish summers,” he says.
Bottle Green produces a range of cordial drinks, the bulk containing elderflower. The taste, says Speers, is like a Muscat wine. “It’s very floral and delicate but with a sweetness.” The range is growing. “Pure elderflower is our flagship brand but we also have others such as ginger and lemon grass or Cox’s apple and Victoria plum.”
It’s a niche product but demand is there – proven by the increasing competition. As well as other small independent producers, supermarket own-label brands are vying for a slice of the growing market.
The bulk of Bottle Green’s elderflowers come from the company’s own farm in Gloucestershire with the rest imported from Hungary. The drinks are made by steeping the elderflower heads in a sugar syrup compound – the flavours infuse and the sugar forms the basis of the condensed drink. But that poses another potential risk to Speers’ plans.
“We buy sugar at the euro sugar price, which is higher than the world sugar price,” he says. Bottle Green has limited its exposure to currency rate fluctuations by fixing the price until October, after which it will be looking to fix for a further period. But any movement in the wrong direction on the foreign exchange markets will mean Bottle Green paying more for one of its basic ingredients.
Former Britvic man Speers joined Bottle Green in 2002 to help founders Kit and Shireen Morris prepare the then 13-year-old company for sale. He then staged a management buy-out. “As the old ad says, ‘I liked the company so much, I bought it’,” says Speers. The Morrises still own the company’s site where most of the bottling is done. Distribution is outsourced.
At the time of the MBO in March 2007, Bottle Green was a cash-rich company with a turnover of around £9m, says Speers. Today, the now cash-poor business with a staff of 40 is selling just over £12m of drinks and makes a modest profit but is carrying a debt just shy of £10m. “It’s a hefty amount for a small company – it keeps me awake at night,” adds Speers.
Servicing that debt is the number one priority at Bottle Green. “The interest rate on the VC funding is fixed but we are paying a variable rate on the bank loan. If it went up we could cover it but it would hamper our ability to pay back faster,” he adds. “I expect we will be able to pay off the bank loan within a year,” says Speers, 49. “A bit earlier if we have a decent summer.”
Settling up with the venture capitalists will take a tad longer. But then, once free from the burden of financing such loans, Speers wants to build Bottle Green, including boosting sales overseas. It currently exports to Sweden and Canada. France is on the radar and the Middle East, Australia and New Zealand are also likely markets. But it’s the home market where Speers initially wants to focus growth, building on that premium brand image.
Bottle Green sells via the main supermarkets as well as small outlets such as tea shops. A bottle of concentrate elderflower cordial costs just under £3. With its chic bottle, Speers hopes its elderflower drinks will make it on to the dinner tables of the nation’s middle classes. “We want people to be proud to put the bottle on the white tablecloth. I think of it as the champagne of soft drinks,” he says. It’s an aspiration helped by run-away success in Waitrose. “Waitrose is our single biggest customer – it lists every product we do and our elderflower cordial outsells all other cordials and squashes, be its own-label, Robinsons or Ribena.”
With extra funds, Speers would boost brand-building. “We would like to run more sampling sessions at food and drink events. There are very few people who have sampled our products who don’t like it. It’s about awareness and trial. We want people to discover and talk about us,” he says.
“But we are not a brand to go blazing on the TV. We don’t think our consumers would respond to that. Our consumers like to discover us and tell their friends about us. We also send a lot of samples and recipe ideas to TV chefs. They are key influencers. Delia Smith is a fan of Bottle Green, as is Jamie Oliver. If they say anything positive about us we see the sales spike the next day.”
EXPERT VIEW
Janine Woodcock. Managing partner, Indicia: Without taking the mass marketing approach to building awareness, Bottle Green needs to concentrate on creating engaging stories for people to talk about in reference to its products. To do this, it needs a clear understanding of its core values (which it already has) and it needs to understand its core demographic.
Bottle Green has a great social media profile on which to tell its story and I would advise it to use this as part of its customer relationship management strategy.
It should proactively engage and involve its current customers, establishing their interests and behavioural patterns, building a continually deepening understanding. I think it then needs to own a “Bottle Green” occasion, possibly sponsoring a typically British, unique and authentic event such as May Day fairs. This approach will lead to customers interacting with the brand more, meaning awareness will grow organically and consequently their business too.
[…]
Robert Allison. Managing director, Expense Reduction Analysts: It’s good Simon Speers is thinking of debit and foreign exchange like any other direct business cost.
These are often neglected when focus is on sales and market share. Mr Speers can reduce risk by taking up forward contracts with banks or specialist providers for the sale or purchase of currency. These can be set up on an option basis, meaning the downside risk is contained, and the contract can be closed (for a small fee) if rates move in the client’s favour.
With outgoings and incomings in the same currency, a bank account in that currency will mitigate losses when switching in and out of sterling. Banks can set these up, and interest can be earned on balances. As international plans are achieved, Mr Speers should consider if costs are in one currency and income is in another and neither is sterling. Currency accounts save paying the bank multiple exchange rate margins when switching into and out of sterling.
(Source: Smith, 2010)

TMA 04 Part 1 questions
1. From the information contained in the case, what is the marketing mix employed by Bottle Green? (25 marks)
2.Assume that Simon Speers has decided he wants to strengthen the ‘marketing communications’ element of the marketing mix. What are his available options and which elements of the promotions mix do you think he should concentrate on? Give reasons for your answer. (25 marks)
3.Explain to Simon Speers what digital marketing is and how he could use it to grow the Bottle Green business? Give reasons for your answer. (30 marks)

 

150 to 300 words paper about ideas of policies that has affected policing around the country where statistics played a major role. we could discuss

Body Cameras. Use of lethal force as well.

Describe the policy, the role of the statistics and how strong the data was.

Present the pros and cons associated with the statistical data.

 

 

 

M1 Discussion 1: Inside the Teenage Brain
Adolescence and Addictions

Photo Credit: Frontline.com
To address this question, along with the readings, you will need to view Frontlines’s video episode, “Inside the Teenage Brain” under Module 1 Content

Guides area.

In your Main Post:

Consider and identify the key elements and challenges of normal adolescent development. (You may use developmental stage theorists to identify the

tasks during adolescent development.) What are the normal adolescent developmental issues that young people need to effectively navigate to become

successful adults? Each main post needs to be at least 150 words or more.

Note – It is helpful to refer to specific points raised in the video during your discussion. Post a main response, and remember to respond to at least

two other people’s postings. All posts should be thoughtful and relevant. Be sure to refer to your assigned readings as well as the videos in both your

main post and your responses to others.

 

Some Best Practices for effective online discussion:

Do not simply state “I agree” or share a personal story about yourself or others.
Make your reply relevant and connect to the specific course readings or peer-reviewed research studies you have read
Focus on specific details from your reading, a case study, an additional article you read, etc. that can enrich your discussion post and generate new

questions
A well-written discussion post should provide fellow students with the opportunity to reflect deeply, to reflect on their experience, to research and

analyze your ideas, and expand upon your initial ideas or questions.

 

 

Owner of recovery house for abused women
Main body needs to discuss yor role as a member of the profession. play the part as a leader,how will you lead,what kind of a leader will you

choose to follow? What kind of a leader will Ai refuse to follow? Will you run into problems what might they be?This is in the future! Consider

topics of problems that might arise such as (1)the social function of responsibility and goals of this profession.(2)the kinds of problems that

typically arise in the profession (3)public criticisms have been made against the profession/and against members of profession (4)the ways in

which the profession could be improved.
Discuss how your actions in scenario would contribute to sustaining or improving the moral standards of your profession.

Infectious Mononucleosis
Case Scenario: Infectious Mononucleosis
A 21 year old student presents to your clinic with a 1 week history of a sore throat, stiffness and tenderness in his neck, and extreme malaise. On examination, he was mildly pyrexial with posterior cervical lymphadenopathy, palatal petechiae and pharyngeal inflammation without an exudate. Abdominal examination showed mild splenomegaly. There was no evidence of a skin rash or jaundice.

The clinical diagnosis of infectious mononucleosis (‘glandular fever’) was confirmed on investigation. His white cell count was 13 x 109 /L (Normal Range 4-10 x 109 /L) with over 50% of the lymphocytes showing atypical morphology (‘atypical lymphocytosis’). His serum contained IgM antibodies to Epstein-Barr viral capsid antigen (VCA), the most specific test for acute infectious mononucleosis. Liver function tests were normal.

He was treated symptomatically and was advised to avoid sporting activity until his splenomegaly had completely resolved and was recommended to abstain from alcohol for at least 6 months.

Assessment: ESSAY- MEDICAL FORMAT
The essay must discuss the clinical symptoms and pathogenesis of the condition in the context of the information provided in the case study (see case below details). It must also describe in some detail the following processes relating to the condition: • the infection process • the acute inflammatory process and • the potential for chronic inflammation.

Essay requirements:
• Word count must be with in 1500 words +/- 10%. Word count over 1650 words will not be read or assessed. Word count does not include in-text referencing, reference list, cover sheet or titles. • Referencing must be according to the APA Referencing Guidelines. • A minimum of five academic references is required, with at least one being a peer reviewed journal article. A maximum of ten references is allowed. References can include journals, books and websites. • The essay should be submitted in a Word document format through Blackboard. • The essay should be presented using Times New Roman or Arial font, size 12 and double spaced. Essay Guidelines: • It is highly recommended to submit a Turnitin report with the completed essay to demonstrate the level of originality.

World War I has often been called a war that should not have happened. Before the war, nations struggled to maintain a balance of power that

would prevent war. If this is all true, why did the war break out in 1914, and was the war in 1918 the same war?

 

Rhetoric Analysis on Speech or Address
Choose a speech or other form of rhetoric that you wish to analyze. If you are unsure if the text is appropriate, email me. You will need to cite the

text you are using and any other sources you include. You will need to use at least three in-text citations.

For an A:

WELL ORGANIZED, WELL DEVELOPED IDEAS
Main idea (thesis) is clear. ETHOS, PATHOS, LOGOS are addressed.
Topic sentences and concluding sentences are used in body
paragraphs. Content is appropriate.
Supporting details clearly relate to topic sentences and strongly
support topic content.
Transitions are used effectively to connect paragraphs.
Introduction, body, conclusion provide logical sequencing of
ideas, leading to understandable, appropriate content that is
free of superfluous information.

WRITING STYLE
Varied sentence patterns (intro. participial phrase, appositive
phrase, intro. adv. clause, intro. prep. phrase, two independent
clauses separated by semicolon, etc.) are used.
Word choice includes strong verbs, interesting adjectives.
Vague, overused, repetitive language is avoided (a lot, very,
great, really, there is, there are, etc.).
Passive voice and be verbs are not overused.
Attention to audience is evident.

GRAMMAR, USAGE, MECHANICS
No run-on sentences
No sentence fragments
No use of I, you, me, my, your, myself, yourself
Pronoun/antecedent agreement
Subject/verb agreement; correct verb tense usage
Punctuation is correct; capitalization is correct.
Spelling is error free.

APA DOCUMENTATION / PLAGIARISM
Information from sources is cited properly in paper.
All paraphrased information except “common” or “general”
knowledge is cited.
All quotations are cited parenthetically (with an in-text citation).
Text is in your own words.

RESEARCH REQUIREMENTS
1(or more) appropriate sources were used
Paper is typed using proper form.
Reference pageis in proper format; 3 or more citations have
been made in the body of the paper.