Report on Market sectors and companies

. Product Management

Assignment

Possible report elements (these are NOT compulsory – use what works for you):

Title page
Contents
1. Introduction (brief – what is this report about, which company, which market sector – <150 words?)

2. The current situation (c.<1,000 words):
a) Product mix (outline and justify your chosen product mix, analyse its structure & place in the company’s wider product portfolio)
b) Target audience(s) (who uses these products, what needs are being satisfied)
c) Main competitor(s) (what are the main competing product mixes (direct competitors), what indirect competition is there?)
d) Market environment (market shares, change in the market, any particular influences on this market place)

3. New market opportunity (outline the opportunity identified/need to be satisfied, provide evidence of the need, describe the likely customers for this product, all supported by evidence from credible sources – c.1,000+ words)

4. New product proposal (describe the new product, what is it? What benefits does it offer to satisfy the need(s) identified above? How does this fit into the existing product mix? What are the main competing products? What makes your product distinctive? – c.1,300+ words)

5. References

6. Appendices (if needed)
Notes:

• You must make extensive use of relevant models, concepts and theories from the teaching and from your reading. Do not describe them, APPLY them to analyse evidence and justify your decisions/choices. See below for suggestions.

• Do not give general descriptions of the company and its history or general descriptions of its marketing activity – this will not gain marks.

• Focus on current product activity and ensure everything makes key points that add to your arguments about what is happening now. Discussion of the current product mix should make up less than one-third of the report.

• Identification and justification of the new opportunity and the outlining of the new product to exploit that opportunity are the two main parts of this report. They should make up at least two-thirds of the report.

• A discussion of the launch of your new product is NOT required.

• Read this along with the assessment details in the module handbook.

• You must not ‘recycle’ previous assignments into this one.

The list below outlines some models, concepts and theories that might be applicable to each part of the report. These are drawn from every session on the module. Be warned:
• Not all of these will be relevant to every product mix and every new product idea
• Consider carefully what to use and what not to use
• Do not limit yourself only to what is listed below
• The appropriate use of ideas, models, concepts and theories found through your own reading and research will attract good marks

Report elements:

Discussion of the current situation
Chosen product mix
• Justification of this mix as a distinctive grouping of products that makes sense
• Fit of this mix within the organisation’s overall product portfolio (if it is larger)
• Generic portfolio strategy used?
• Analysis of the mix (width, length, depth, consistency, distinctiveness)
• Pricing?
• What type(s) of products are in the product mix?
• Discussion of brand name structures (if relevant)
• Brand portfolio model (if relevant)
• What are the benefits being offered by the products in the mix (features, attributes and benefits)?
• What is/are the value proposition(s) being made by these products?

Target audience(s)
• An outline of the main customer groups, perhaps using segmentation theory
• Who is/are the customer(s)/consumer(s) for this mix?
• A brief discussion of what needs are being met – need-states
• Discuss why these products offer distinctive solutions to these customers

Competitors
• Briefly outline the main competitors. Use concepts such as the competitive set and models to show the different levels of competition.

Market environment
• Use key market data –how big is/are the market(s)? Is it growing? How does the market break down by share? What are the main influences on these markets?

New market opportunity
• Use key market data on changes, forecasts, trends, potential market size
• Define the target (customer/consumer). How large is this market?
• Need state(s) – Identify the key need(s) to be met
• Competitor product analysis – competitive set?

New product proposal
• Outline the product (total product/product onion model; features, benefits)
• ‘Better branding’ model to help show why the key benefits offered are important
• What is the value proposition being offered?
• Is this product a ‘stretch’ or an ‘extension’?
• How innovative and/or risky is this product?
• Brand structure – changes needed?
• Brand portfolio model?
• Estimate of market potential for this product?
• Competitor analysis for new product (competitive set)

Mapping

 
1. Using the standard format , complete a lesson plan for a content area and grade level of your choice. The lesson plan will be presented at the final micro-teach. Your final lesson plan must include whole group to small group and back to whole group.

• Your final teach is to be developed for a classroom of 20 students.
• Create two classroom diagrams (whole group and small group) for this specific lesson plan by creating computer generated diagrams with the physical layouts of your classroom with a minimum of 20 students including:
• 2 students with limited English proficiency:
o 1 student with limited English proficiency is of Cuban origin, Spanish being their primary language.
o 1 student with limited English proficiency is of Haitian origin, Creole and French being their primary languages.
• 2 students who have been identified as part of the Exceptional Student
Education (ESE) program:
o 1 student has been identified as dyslexic. This student confuses letter names and sounds, demonstrates difficulty with blending sounds into words and exhibits a slow rate of reading while also struggling to remember what was read.
o 1 student has been identified as having Attention-Deficit/Hyperactivity Disorder (AD/HD), demonstrating issues with concentration and focus. This student is easily distracted, impulsive, can’t sit still, loses interest easily and tends to daydream.
• 2 students with more than typical behavior problems
• 12 general education students

2. You must identify where each of the groups of students that are bolded are seated in your two classroom maps and a rationale for their placement. You should have a paragraph for each group.

3. The computer generated diagram must graphically display the below noted items and must be individually labeled; do not use symbols or abbreviations as they relate to each physical structure:
A.​Seating arrangements that promote a cooperative learning environment for your lesson plan (please include an arrow to display the direction of seats)
B.​Labels for desks of each of the students described above. Please include a legend if you choose to use acronyms as labels. This is the only location where acronyms will be accepted if a legend accompanies the layout.
C.​The teacher’s desk: Keep in mind that teacher’s should spend minimal time at the teacher’s desk, using proximity to evaluate behavior and understanding-even when students are testing. Teachers should only be at the teacher’s desk when students are out of the classroom or when conferencing with a student.
D.​Small group teaching station: Small group instruction is most readily associated with reading instruction. This is a teacher-directed area where 5-6 students are homogeneously grouped based on academic performance. Here, the teacher is able to meet individual student needs while differentiating instruction. While the teacher works with a small group, the remaining groups (homogeneous in nature as well) should be rotating centers where academic concepts are reinforced. All groups should have an opportunity to experience each center by the end of the week.
E.​A minimum of three center areas (such as library center, math center, etc.) in addition to the small group teaching station and the computer station.
F. Computer station
G. Classroom door(s)
H. Board(s) and storage area(s)

4. Include your classroom rules you developed and three procedures you would need your students to know for this lesson.

Quiz 2

Directions: Please answer each of the following questions in essay format. (Please number each answer.) Your answers should be both specific and concise, and should use formal language and structure. Please use relevant terms from the book and lectures in your explanations.Questions:
1. Summarize some of the key stylistic traits of the following art movements: Rococo, Neoclassicism, Romanticism, and Realism, giving rough dates for each, and explain how each of these movements relate to the social context in which they developed. Identify and analyze one work of art from each period style.
. Compare and contrast the opposing artistic modes of historicism and avant-garde. First define both terms, then cite two specific works to facilitate your discussion of each approach to artistic production.

Case Conceptualization Clinical Case Reason for Referral A brief description of the client/patient, explanation as to the reason(s) the client has been referred to you and why they are entering treatment now. History of the Present Illness A detailed chronological description of problems and concerns experienced by the client, including onset, frequency, intensity, and duration of symptoms. Social and Family History Describe family constellation and family relationships for current family and family of origin. Discuss any outstanding events or abnormal situations in family, relationships with peers, authority figures and community supports. Legal History and/or Financial Issues Include any serious encounters with the law and/or any current financial stressors. Indicate how this information about the client might impact your work together in treatment? Religious/Spiritual Practices (Current and Historical) Indicate religious/spiritual belief system(s) if any. Reveal if different from family of origin and why. Indicate how this information about the client might impact your work together in treatment? History of Employment and Education Discuss employment and education history. How might having this information about the client impact your work together in treatment? Psychological/Counseling / Psychiatric History Include reasons for past treatment, type, outcomes, suicide attempts, hospitalizations and diagnoses. How might this information impact creating and achieving treatment goals? Medical History/ Medications/ Psychological History Discuss date of last physical, present state of health and any medical conditions. Indicate current medications, reason for usage and reported client side effects. Include sexual history, special diets, eating or sleeping problems. How might this information impact creating and achieving treatment goals? History of Addictive Behavior Discuss the nature of addiction(s) and impact on emotional, physical, relational health. How might this information impact creating and achieving treatment goals? Mental Status & Behavioral Observations: Provide behavioral observations and mental status of client. How might this information impact creating and achieving treatment goals? Ethical Considerations Address 2-3 specific ethical and/or legal considerations for this case. Choose one of these issues addressed, to review in depth using a specific ethical decision making model. Indicate the model used. How might this information impact creating and achieving treatment goals? Cultural Factors/Multicultural Competence Discuss the multicultural considerations (e.g., gender, age, ability, sexual orientation, ethnicity, socioeconomic status, religion, class, and/or culture) that are evident for this case. Describe and apply the tenets of a relevant multicultural theory or model as it pertains to this case. Discuss what counselor factors comprise multicultural competence. How might this information impact diagnosis, treatment and creation of treatment goals? Assessment: What assessment measures would you decide to conduct to enhance your understanding of the client(s) in order to direct your diagnostic formulation? Theoretical Formulation: Family Theory/Therapy (Case conceptualization) a. Name a specific family theory you would use to treat this case and why you would choose this theory. b. Describe the specific and fundamental tenets of your chosen family theory. c. Apply the family theory to your case, specifying hypotheses based on your theory. Theoretical Formulation: Individual Theory/Therapy (Case conceptualization) Note: You must use a separate theory from the family theory section. a. Name a specific individual theory you would use to treat this case and why you would choose this theory. b. Describe the specific, fundamental tenets of the individual theory. c. Apply the individual theory to your case, specifying hypotheses based on your theory. Diagnostic Impressions A. Differential Diagnosis: B. Develop a differential diagnosis. Indicate why you are considering these possible diagnoses by providing specific evidence from your case. C. Full Diagnosis: D. Give a DSM-5 Diagnosis (including use of V-Codes). Treatment Plan Using the template below, create a treatment plan for the theory you discussed in your family theory theoretical formulation section. Give a brief summary of the approach discussed in your theoretical formulation for family therapy, then reveal the following: Beginning Pertinent interventions that will be use at this stage. Include: A. Goals: Provide a minimum of 3 specific to chosen family theory. B. Objectives: Indicate how goals will be accomplished, specific to chosen family theory. C. Interventions: Strategies to accomplish goals/objectives based on chosen family theory, from a multi-culturally competent perspective. Middle Pertinent interventions that will be use at this stage. Include: A. Goals: Provide a minimum of 3 specific to chosen family theory. B. Objectives: Indicate how goals will be accomplished, specific to chosen theory. C. Interventions: Strategies to accomplish goals/objectives based on chosen theory, from a multi-culturally competent perspective. End Pertinent interventions that will be use at this stage. Include: A. Goals: Provide a minimum of 3 specific to chosen family theory. B. Objectives: Indicate how goals will be accomplished, specific to chosen theory. C. Interventions: Strategies to accomplish goals/objectives based on chosen theory, from a multi-culturally competent perspective. Pertinent Resources/Referrals What referrals might benefit the client’s treatment and why? a. Psychopharmacology b. Group c. Medical **Please Note: Your Clinical Competency Review will take into account Organization and Writing Correct use of APA format and all proper writing mechanics is expected. Scholarly writing includes: APA format, thoughtful and clear responses, and critical thinking befitting a graduate level student. APPENDIX C Clinical Vignette Review Guidelines This assignment involves composition of a scholarly sounding, professionally worded, clinical analysis of the case vignette from Practicum I seminar class. CLINICAL VIGNETTE REVIEW EXPECTATIONS: Writing skills (25 pts): a. APA Style, including correct citations of references used (8 pts) b. Correct wording, organization, grammar, spelling (10 pts) c. Ability to smoothly segue between sections (2 pts) d. Ability to write in professional sounding (Master’s Level) “voice” (5 pts) Case conceptualization section (60 pts): e. Case Conceptualization is obtaining and organizing information about the client, understanding and explaining the client’s situation and maladaptive patterns using theoretical reference, guiding and focusing treatment based off theory, anticipating challenges and roadblock and preparing for a successful termination. (20 pts) f. Indicate your impressions of the case including transference and/or counter-transference that might arise ( 5 pts) g. Discuss existing diversity issues and how these might impact therapy. Include a discussion of your own level of multicultural competence (define) with this case and how impacts your diagnostic and treatment decisions ( 5 pts) h. Provide up to 3 differential diagnostic considerations with clear discussion of diagnostic possibilities or rule/outs for this person. Your write up must also include a DSM- 5-diagnostic listing (5 pts) i. Discuss 2 ethical concerns you have for this case. Indicate how you would address just 1 of these concerns guided by a specific ethical decision making model (5 pts) j. Develop a treatment plan given the diagnoses, cultural issues, and ethical concerns you have for this case i. Indicate what you would do at the beginning, middle and end stages of treatment. Make sure you develop your treatment with diversity and ethical concerns in mind (6 pts) ii. Include and describe the family theory you would use with this case,with detailed interventions specific to this case and why you would use this type of theoretical perspective (6 pts) iii. Include and describe the individual theory you would use with this case, with detailed interventions specific to this case and why you would use this type of theoretical perspective (6 p iv. Address any referrals you might give as an adjunct to treatment and how these might be beneficial to the treatment (2pt) Here is the Case Vignette for the paper CLINICAL CASE REVIEW – VIGNETTE Kemmel is a 45-year-old female of biracial Mexican/African-American heritage. She is the mother of two girls, who are age 17 and 7, by two different fathers. She comes from a family of very strict devout Christians and their socioeconomic status is lower-middle class. During her childhood, she spent most of her time isolated from other children and was not allowed to go outside, listen to secular music, or wear pants. When Kemmel was disobedient, her parents, especially her mother, would enact harsh punishments, often extreme punishment, such as ridiculing, and name-calling, physical violence, deeming and degrading and at times ostracized her from the rest of the family. As she grew older, her father became closer to Kemmel, and he would touch her to comfort her after her mother would be upset with her. She stated he would say this is their “secret special touch.” Her mother became suspicious of this relationship and blamed Kemmel but never confronted her husband. Kemmel’s mother was jealous of her father and her relationship. She would often come up with severe and creative ways, to punish Kemmel when she saw her husband show Kemmel attention and affection that she wished he showed to her. Kemmel’s escape came when, at 15 years old, she ran away from home with one of her many boyfriends. Her determination to graduate from high school and earn her college degree helped earn her Master’s in Education and Teaching Credential. Since completing her degrees she has been gainfully employed as a teacher for 15 years. Since she left her parents Kemmel has become distant from them, avoiding conversations or being around them; when she did have contact it was occasionally and only on special occasions. From about the age of 15 to 25, Kemmel would experience flashbacks about the traumatic way her mother treated her. While in college, she began to realize just how inappropriate her father’s touching her was. Kemmel reported that she would make comments to her boyfriends that she would never allow anyone to hurt or ridicule her children when she has some. Kemmel has been in and out of relationships hoping to find someone to love her and make her feel safe and would be safe around children. Kemmel said she has had many relationships because she was afraid of commitment and settling down with a family, she stated that she would remember how her mother treated her and felt she would repeat the cycle of abuse and did not think she could trust a man around her children. At the age of 26, she had her first daughter, who is now 17 years old, but Kemmel does not have a good relationship with the father — she stated that she feels the father is too touchy with their daughter and he does not show Kemmel any respect. Kemmel and her 7-year old daughter’s father are fairly close and she considers him a good friend, although she reports she does not want to be in a relationship him. Kemmel later met another man, a police officer, and she felt he was going to be the one with whom she could make her storybook family. Kemmel found out after becoming pregnant that he was cheating on her and did not want to have her or the baby in his life. She has never told anyone about her experiences growing up, and why she and her parents are not very close. Kemmel reconnected with her parents due to a death in the family, and they really wanted to spend time getting to know their grandchildren better. Kemmel was feeling depressed about her current relationship and being six weeks pregnant and needed some time to process her feelings. Therefore, she decided to allow her children to spend a day or two with her parents to see if things were different with her children. Later, after seeing Kemmel’s parents being kind, and loving she asked them to watch her children for an extended weekend while she went away to repair her relationship with her boyfriend. During the vacation with her now ex-boyfriend, he told her that he does not want to continue with their relationship and does not want her to continue the pregnancy. Kemmel was crushed and hurt, she felt rejected and not good enough. Kemmel reported feeling down, but at the same time excited about seeing her girls, she stated that she really missed them and they always make her feel good. When she arrived to pick up her children, she observed her children mannerism and behavior to be distant and sad. She first thought that she was imagining things because she was hurt and feeling conflicted about her relationship. When she kissed her children and placed them in the car, they appeared to be clinging on to one another and talking quietly. She tried to engage them into a conversation and asked them how their weekend was while she drove away. Her 7-year old said her grandpa played a “secret touching game” with her, and the 17- year said her grandmother had taken her into a backroom while her grandfather was with her younger sister. At that time, Kemmel noticed a bruise on the 17-year-old daughter arm, which was not there when she dropped her off. The mother seemed to be fixated on what was happening and had a flashback about what happen to her. Kemmel has been admitted to the hospital for evaluation after being arrested for brutally attacking her parents in their home. Her children who heard screaming from the house called police to the scene. Her boyfriend arrived to the scene after hearing the address on the police scanner. When the police arrived, they found the patient covered in blood, muttering in inaudible tones and appearing to be having a conversation with someone that was not there. They searched for her parents and found them barricaded in their bedroom both suffering from severe injuries. Until recent events, the client had no recorded history of mental illness. At times the patient can be quite lucid and seems to be fully aware of what she is doing and her surroundings; at other times she is withdrawn, sullen and has incoherent conversations with herself. When questioned about her childhood, the client becomes irritated, uncomfortable, and angry (e.g., she yelled that she had “a horrible childhood.”) Most of the memories have to do with her mother’s strict and creative forms of discipline or her father’s extreme forms of affection. When asked about the incident that caused her to be admitted to the facility, she said, “I would never allow my children to be hurt like I was.” She says her parents were evil and needed to be punished, and will say nothing further about the incident. The patient’s boyfriend has indicated early on during their relationship at times she would become withdrawn and would not want him to touch her or even in her presence. This behavior would last for a few weeks and during this time she would sleep in a separate room, but he could hear her screaming and crying at night. She would become violent whenever he went to comfort her. After a couple of weeks she would become quite affectionate and sexual before returning to herself. The behavior pattern changed and she became reckless and had self-destructive behaviors, hyper vigilance and exaggerated frighten response to his questions. He took her on a recent vacation to make some decision about Kemmel being pregnant, and if he wanted to continue in the relationship. He stated that he loved her, but he felt he did not make her happy, she seemed unable to experience happiness, satisfaction, or loving feelings towards him and others at times. When asked about the current episode and what might have triggered it her boyfriend stated he and the client had recently returned from vacation. He said he broke off the relationship because she was trying to make him marry her, when he told her; he was not ready for marriage and a baby. Kemmel had an angry, aggressive, outburst, verbally, and physical towards him. He stated he had no idea why she would attack her parents.

Case Conce

 

 

ptualization
Clinical Case
Reason for Referral
A brief description of the client/patient, explanation as to the reason(s) the client has been referred to you and why they are entering treatment now.
History of the Present Illness
A detailed chronological description of problems and concerns experienced by the client, including onset, frequency, intensity, and duration of symptoms.
Social and Family History
Describe family constellation and family relationships for current family and family of origin. Discuss any outstanding events or abnormal situations in family, relationships with peers, authority figures and community supports.
Legal History and/or Financial Issues
Include any serious encounters with the law and/or any current financial stressors. Indicate how this information about the client might impact your work together in treatment?
Religious/Spiritual Practices (Current and Historical)
Indicate religious/spiritual belief system(s) if any. Reveal if different from family of origin and why. Indicate how this information about the client might impact your work together in treatment?
History of Employment and Education
Discuss employment and education history. How might having this information about the client impact your work together in treatment?
Psychological/Counseling / Psychiatric History
Include reasons for past treatment, type, outcomes, suicide attempts, hospitalizations and diagnoses. How might this information impact creating and achieving treatment goals?
Medical History/ Medications/ Psychological History
Discuss date of last physical, present state of health and any medical conditions. Indicate current medications, reason for usage and reported client side effects. Include sexual history, special diets, eating or sleeping problems. How might this information impact creating and achieving treatment goals?
History of Addictive Behavior
Discuss the nature of addiction(s) and impact on emotional, physical, relational health. How might this information impact creating and achieving treatment goals?
Mental Status & Behavioral Observations:
Provide behavioral observations and mental status of client. How might this information impact creating and achieving treatment goals?
Ethical Considerations
Address 2-3 specific ethical and/or legal considerations for this case. Choose one of these issues addressed, to review in depth using a specific ethical decision making model. Indicate the model used. How might this information impact creating and achieving treatment goals?
Cultural Factors/Multicultural Competence
Discuss the multicultural considerations (e.g., gender, age, ability, sexual orientation, ethnicity, socioeconomic status, religion, class, and/or culture) that are evident for this case. Describe and apply the tenets of a relevant multicultural theory or model as it pertains to this case. Discuss what counselor factors comprise multicultural competence. How might this information impact diagnosis, treatment and creation of treatment goals?
Assessment:
What assessment measures would you decide to conduct to enhance your understanding of the client(s) in order to direct your diagnostic formulation?
Theoretical Formulation: Family Theory/Therapy (Case conceptualization)
a. Name a specific family theory you would use to treat this case and why you would choose this theory.
b. Describe the specific and fundamental tenets of your chosen family theory.
c. Apply the family theory to your case, specifying hypotheses based on your theory.
Theoretical Formulation: Individual Theory/Therapy (Case conceptualization)
Note: You must use a separate theory from the family theory section.
a. Name a specific individual theory you would use to treat this case and why you would choose this theory.
b. Describe the specific, fundamental tenets of the individual theory.
c. Apply the individual theory to your case, specifying hypotheses based on your theory.
Diagnostic Impressions
A. Differential Diagnosis:
B. Develop a differential diagnosis. Indicate why you are considering these possible diagnoses by providing specific evidence from your case.
C. Full Diagnosis:
D. Give a DSM-5 Diagnosis (including use of V-Codes).
Treatment Plan
Using the template below, create a treatment plan for the theory you discussed in your family theory theoretical formulation section.
Give a brief summary of the approach discussed in your theoretical formulation for family therapy, then reveal the following:
Beginning
Pertinent interventions that will be use at this stage. Include:
A. Goals: Provide a minimum of 3 specific to chosen family theory.
B. Objectives: Indicate how goals will be accomplished, specific to chosen family theory.
C. Interventions: Strategies to accomplish goals/objectives based on chosen family theory, from a multi-culturally competent perspective.
Middle
Pertinent interventions that will be use at this stage. Include:
A. Goals: Provide a minimum of 3 specific to chosen family theory.
B. Objectives: Indicate how goals will be accomplished, specific to chosen theory.
C. Interventions: Strategies to accomplish goals/objectives based on chosen theory, from a multi-culturally competent perspective.
End
Pertinent interventions that will be use at this stage. Include:
A. Goals: Provide a minimum of 3 specific to chosen family theory.
B. Objectives: Indicate how goals will be accomplished, specific to chosen theory.
C. Interventions: Strategies to accomplish goals/objectives based on chosen theory, from a multi-culturally competent perspective.
Pertinent Resources/Referrals
What referrals might benefit the client’s treatment and why?
a. Psychopharmacology
b. Group
c. Medical

**Please Note: Your Clinical Competency Review will take into account Organization and Writing
Correct use of APA format and all proper writing mechanics is expected. Scholarly writing includes: APA format, thoughtful and clear responses, and critical thinking befitting a graduate level student.

APPENDIX C
Clinical Vignette Review Guidelines
This assignment involves composition of a scholarly sounding, professionally worded, clinical analysis of the case vignette from Practicum I seminar class.
CLINICAL VIGNETTE REVIEW EXPECTATIONS:
Writing skills (25 pts):
a. APA Style, including correct citations of references used (8 pts)
b. Correct wording, organization, grammar, spelling (10 pts)
c. Ability to smoothly segue between sections (2 pts)
d. Ability to write in professional sounding (Master’s Level) “voice” (5 pts)
Case conceptualization section (60 pts):
e. Case Conceptualization is obtaining and organizing information about the client, understanding and explaining the client’s situation and maladaptive patterns using theoretical reference, guiding and focusing treatment based off theory, anticipating challenges and roadblock and preparing for a successful termination. (20 pts)
f. Indicate your impressions of the case including transference and/or counter-transference that might arise ( 5 pts)
g. Discuss existing diversity issues and how these might impact therapy. Include a discussion of your own level of multicultural competence (define) with this case and how impacts your diagnostic and treatment decisions ( 5 pts)
h. Provide up to 3 differential diagnostic considerations with clear discussion of diagnostic possibilities or rule/outs for this person. Your write up must also include a DSM- 5-diagnostic listing (5 pts)
i. Discuss 2 ethical concerns you have for this case. Indicate how you would address just 1 of these concerns guided by a specific ethical decision making model (5 pts)
j. Develop a treatment plan given the diagnoses, cultural issues, and ethical concerns you have for this case
i. Indicate what you would do at the beginning, middle and end stages of treatment. Make sure you develop your treatment with diversity and ethical concerns in mind (6 pts)
ii. Include and describe the family theory you would use with this case,with detailed interventions specific to this case and why you would use this type of theoretical perspective (6 pts)
iii. Include and describe the individual theory you would use with this case, with detailed interventions specific to this case and why you would use this type of theoretical perspective (6 p
iv. Address any referrals you might give as an adjunct to treatment and how these might be beneficial to the treatment (2pt)

Here is the Case Vignette for the paper
CLINICAL CASE REVIEW – VIGNETTE
Kemmel is a 45-year-old female of biracial Mexican/African-American heritage. She is the mother of two girls, who are age 17 and 7, by two different fathers. She comes from a family of very strict devout Christians and their socioeconomic status is lower-middle class. During her childhood, she spent most of her time isolated from other children and was not allowed to go outside, listen to secular music, or wear pants. When Kemmel was disobedient, her parents, especially her mother, would enact harsh punishments, often extreme punishment, such as ridiculing, and name-calling, physical violence, deeming and degrading and at times ostracized her from the rest of the family.
As she grew older, her father became closer to Kemmel, and he would touch her to comfort her after her mother would be upset with her. She stated he would say this is their “secret special touch.” Her mother became suspicious of this relationship and blamed Kemmel but never confronted her husband. Kemmel’s mother was jealous of her father and her relationship. She would often come up with severe and creative ways, to punish Kemmel when she saw her husband show Kemmel attention and affection that she wished he showed to her. Kemmel’s escape came when, at 15 years old, she ran away from home with one of her many boyfriends. Her determination to graduate from high school and earn her college degree helped earn her Master’s in Education and Teaching Credential. Since completing her degrees she has been gainfully employed as a teacher for 15 years.
Since she left her parents Kemmel has become distant from them, avoiding conversations or being around them; when she did have contact it was occasionally and only on special occasions. From about the age of 15 to 25, Kemmel would experience flashbacks about the traumatic way her mother treated her. While in college, she began to realize just how inappropriate her father’s touching her was. Kemmel reported that she would make comments to her boyfriends that she would never allow anyone to hurt or ridicule her children when she has some. Kemmel has been in and out of relationships hoping to find someone to love her and make her feel safe and would be safe around children. Kemmel said she has had many relationships because she was afraid of commitment and settling down with a family, she stated that she would remember how her mother treated her and felt she would repeat the cycle of abuse and did not think she could trust a man around her children.
At the age of 26, she had her first daughter, who is now 17 years old, but Kemmel does not have a good relationship with the father — she stated that she feels the father is too touchy with their daughter and he does not show Kemmel any respect. Kemmel and her 7-year old daughter’s father are fairly close and she considers him a good friend, although she reports she does not want to be in a relationship him.
Kemmel later met another man, a police officer, and she felt he was going to be the one with whom she could make her storybook family. Kemmel found out after becoming pregnant that he was cheating on her and did not want to have her or the baby in his life. She has never told anyone about her experiences growing up, and why she and her parents are not very close.

Kemmel reconnected with her parents due to a death in the family, and they really wanted to spend time getting to know their grandchildren better. Kemmel was feeling depressed about her current relationship and being six weeks pregnant and needed some time to process her feelings. Therefore, she decided to allow her children to spend a day or two with her parents to see if things were different with her children. Later, after seeing Kemmel’s parents being kind, and loving she asked them to watch her children for an extended weekend while she went away to repair her relationship with her boyfriend. During the vacation with her now ex-boyfriend, he told her that he does not want to continue with their relationship and does not want her to continue the pregnancy. Kemmel was crushed and hurt, she felt rejected and not good enough. Kemmel reported feeling down, but at the same time excited about seeing her girls, she stated that she really missed them and they always make her feel good. When she arrived to pick up her children, she observed her children mannerism and behavior to be distant and sad. She first thought that she was imagining things because she was hurt and feeling conflicted about her relationship. When she kissed her children and placed them in the car, they appeared to be clinging on to one another and talking quietly. She tried to engage them into a conversation and asked them how their weekend was while she drove away. Her 7-year old said her grandpa played a “secret touching game” with her, and the 17- year said her grandmother had taken her into a backroom while her grandfather was with her younger sister. At that time, Kemmel noticed a bruise on the 17-year-old daughter arm, which was not there when she dropped her off. The mother seemed to be fixated on what was happening and had a flashback about what happen to her.
Kemmel has been admitted to the hospital for evaluation after being arrested for brutally attacking her parents in their home. Her children who heard screaming from the house called police to the scene. Her boyfriend arrived to the scene after hearing the address on the police scanner. When the police arrived, they found the patient covered in blood, muttering in inaudible tones and appearing to be having a conversation with someone that was not there. They searched for her parents and found them barricaded in their bedroom both suffering from severe injuries.
Until recent events, the client had no recorded history of mental illness. At times the patient can be quite lucid and seems to be fully aware of what she is doing and her surroundings; at other times she is withdrawn, sullen and has incoherent conversations with herself. When questioned about her childhood, the client becomes irritated, uncomfortable, and angry (e.g., she yelled that she had “a horrible childhood.”) Most of the memories have to do with her mother’s strict and creative forms of discipline or her father’s extreme forms of affection. When asked about the incident that caused her to be admitted to the facility, she said, “I would never allow my children to be hurt like I was.” She says her parents were evil and needed to be punished, and will say nothing further about the incident.
The patient’s boyfriend has indicated early on during their relationship at times she would become withdrawn and would not want him to touch her or even in her presence. This behavior would last for a few weeks and during this time she would sleep in a separate room, but he could hear her screaming and crying at night. She would become violent whenever he went to comfort her. After a couple of weeks she would become quite affectionate and sexual before returning to herself. The behavior pattern changed and she became reckless and had self-destructive behaviors, hyper vigilance and exaggerated frighten response to his questions. He took her on a recent vacation to make some decision about Kemmel being pregnant, and if he wanted to continue in the relationship. He stated that he loved her, but he felt he did not make her happy, she seemed unable to experience happiness, satisfaction, or loving feelings towards him and others at times.
When asked about the current episode and what might have triggered it her boyfriend stated he and the client had recently returned from vacation. He said he broke off the relationship because she was trying to make him marry her, when he told her; he was not ready for marriage and a baby. Kemmel had an angry, aggressive, outburst, verbally, and physical towards him. He stated he had no idea why she would attack her parents.

International tourism environment

 

An internal and external assessment of tourism in Greece (2000 words) the report should include: A.The state of inbound tourism to Greece, including tourism demand/market analysis for the last ten years. B.An outline of Greece government’s commitment to tourism (e.g. tourism plan) C. A resource audit, providing a spatial analysis of its key attractions, tourism products and access. D. An analysis of the regulatory, legal and business environments within Greece. Consider how conducive they are for developing tourism. E. Identification of key competitors within the region of Greece. F. An overview of regional agreements and global political issues that have influenced/can further influence tourism development and flows of tourists into Greece. G. Using the above analysis, synthesise the overall strengths, weaknesses, opportunities and threats for Greece.
(This section should include a bar chart analysing the data, the spacial analysis of attractions, zones, and enclaves can be either a map or a table, travel and tourism competitive reports, key competitors and visitor numbers, tourism demand)

Section C
Based on findings in part A and B (and with reference to the migration scenario), assess Greece’propensity to develop its current tourism product, and present strategies that Greece’ tourism authority could implement in the destination to remain competitive. Academic concepts and frameworks should underpin your analysis, alongside the use of contemporary data sources (which unless absolutely necessary, should be restricted to data published in the last five years for section B & C)
(Suggestions can include implementing attractions like hedonism in Jamaica, developing an iconic attraction to attract tourists, promoting and branding etc)

Financial Strategy / Capital Appraisal

1) a. Appraise  the capital structure using the most common tools.

b. Critically evaluate theoretical advantages and disadvantages of the company’s capital structure with regards to the debt and equity structure of the business. How these advantages and disadvantages apply to the specific company? Your answer must be accompanied by significant evidence from the literature (1000 words for 1a and 1b).

2) a. Assess the above company from a short-term financing perspective and comment on the application of the matching principle. What conclusions can you draw, how are they linked with the academic literature?

b. Critically evaluate the potential advantages and disadvantages of the GDF SUEZ’s strategy around the working capital and backup your answer with significant evidence from the literature (1000 words for 2a and 2b).

The indo-European language family

 
it is required to create a 4 pages research paper with a one page reflection at the end about the chapter pictures. My topic should be concentrated on “the indo-european language family. My research paper also the reflection should only be focused on this big topic and my references will only be the book which I will provide the pictures of the chapter and the article which i will upload.

Concept Analysis

 
Description of the Assignment
The purpose of this 6-8 page paper (not including the title page or reference page in the page count) is a formal concept analysis of one concept found in a nursing theory, adapting the methodology . The book by Walker and Avant is not available electronically. This book is not needed in order to succeed with this assignment. A summary of the steps in this method is found at the end of this document.

Any nursing theory may be used to find a concept for analysis. Only one concept is analyzed.

As part of the concept analysis, a focused review of scholarly literature is conducted, using a minimum of 3(three) scholarly sources related to the selected concept. A formal literature review can be extensive in critiquing all the relevant literature about a specific topic or area of knowledge. In this assignment, that level of effort is not required. What is expected is an integrated discussion of at least three articles on the concept selected for this assignment. Themes, ideas, or facts about the concept found in the reviewed literature are presented in an organized fashion. Note: research articles about the concept are the best kind of article for a literature review.

The steps in a concept analysis include:
1. selection of a concept used in a nursing theory
2. identification of the aims or purposes of the analysis
3. a review of selected scholarly literature on the concept
4. identification of possible use of the selected concept
5. determination of defining attributes
6. identification of model cases
7. identification of alternate cases (borderline, related, contrary, invented, and illegitimate cases)
8. identification of antecedents and consequences
9. definition of empirical referents
The paper concludes with a synthesis of the student’s new knowledge about the concept. The scholarly literature is incorporated throughout the analysis.

Criteria for Content
1. Introduction includes statements on the process of concept analysis, identifies the nursing concept and nursing theory from which it was obtained, and relates the main topics of the paper. A list of possible concepts is provided below. A substantive discussion of each of the following elements is present. All elements are supported by scholarly literature
a. One aim or purpose of the analysis
b. A review of scholarly literature (minimum of three articles)
c. Two possible uses of the concept
d. Two defining attributes
e. Two model cases
f. Two of the following alternative cases: borderline, related, contrary, invented, or illegitimate
g. One antecedent and one consequence
h. Two empirical referents
2. Concluding statements present the writer’s new knowledge on the concept acquired as a result of writing the paper

Criteria for Format and Special Instructions
1. One of the textbooks required for this course may be used as one of the required references for this assignment.
2. Title page, body of paper, and reference page must be in APA format (6th edition)
3. A minimum of 3 scholarly sources on the concept are required.
4. The paper (excludes the title page and reference page) must be a minimum of 6 pages and no longer than 8 pages.
5. Ideas and information from professional sources must be cited correctly.
6. Grammar, spelling, punctuation, and citations are consistent with the writing style specified in the 6th edition of the APA manual.

Walker, L. O & Avant, K. C. (2010). Strategies for theory construction in nursing (5th ed.). Upper Saddle River, NJ: Prentice Hall
Possible Concepts (These concepts are not required; students may select one of these concepts or find another concept in any nursing theory)

• Noise
• Cleanliness of environment
• Patient Assessment
• Self-care deficit
• Self-care
• Homeostasis
• Behavioral system
• Boundary lines
• Open system
• Patient Centered Care
• Empowerment
• Resources
• Caring • Adaptation
• Energy conservation
• Meaningfulness
• Modeling
• Transaction
• Activities of living
• Actual caring occasion
• Energy field
• Pain
• Pattern
• Leadership
• Engagement
• Comfort
All of these concepts were selected from grand and middle-range theories presented in the course texts

Consumerism in Health Care Presentation part 2

 

Based on the Consumerism in Health Care Paper your group prepared earlier in the course, your group will develop a PowerPoint presentation of 10-15 slides, including detailed speaker notes.

Include a title slide, topic summary and introduction, and discussion of methodology, results, conclusion, and references.

While APA format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

Brainstorming and Team Creativity Presentation

 
This week you explored team creativity and brainstorming. For five days, keep a creative idea journal. Each day you should come up with 5-10 fresh ideas (these can be business concepts or strategies, for example) and reflect upon the merit of those ideas.

Additionally, identify the brainstorming technique/approach you used and determine the merit of the approach used to generate your ideas (consider referencing outside sources and course text to substantiate your approaches).

Then, create a paper where you share the top 10 ideas you came up with and include explanations/descriptions for each idea. Discuss the brainstorming and/or creative process. Create summary that shares what you learned from this exercise.

must include reference page.