What are the similarities and differences among concentrated marketing, undifferentiated marketing, and differentiated marketing?
Explain sales orientations, customer orientations, strategic marketing orientations, and societal marketing orientations for international marketing.
What is marketing? Define marketing and explain how marketing is often misunderstood. Expand on the potential that marketing has.
Explain the relationship between competitive rivalry, competitive behavior, and competitive dynamics. What competitive dynamics can be expected among firms competing in slow-cycle markets? In fast-cycle markets? In standard-cycle markets?
Discuss the concept of community of practice and provide a list of c. of p. to which the group members belong, with details on activities, values, goals, as well as how people become involved in them.
Analyse and interpret the Vietnam war according to international relations theory.(Three different interpretations to be made;liberalism,realism,constructivism)
Today, world markets are the only markets, and translating materials is a commonplace task. In the future, PR departments should consider standard equipment that translates words and phrases into any language.
Post your responses to the following:
Describe a situation you can envision in which a public relations campaign may do well in one culture but not in another. Be specific.
What misunderstandings may occur when presenting messages to different cultures, and why might they occur?
What will you do to avoid embarrassing cultural PR mistakes when conducting global or cross-cultural campaigns?
One of the challenges facing companies involve in joint venture is adapting to a new organizational culture. There are some examples, like the Time/Warner joint venture, where at some point both companies realized it would not work. This will be the subject for discussion.
Please respond to all of the following prompts:
Explain how organizational culture could affect the failure or success of a joint venture or strategic alliance between two companies.
Various theories are put forth on why some countries are rich and some countries are poor. Each theory tries to explain the issues of development and how a country can possibly achieve economic stability.
Please respond to all of the following prompts:
Using any of the theoretical approaches to development, explain why the US has achieved economic development while its neighbor, Mexico, has continued to struggle and has lagged behind.
Doesn’t free trade hurt low-wage workers by sending their jobs to other countries while favoring higher wage workers? Explain.
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