Choose an appropriate entry mode to foreign market (Australia).
Order Instructions:
Imagined you are working for a Singapore Company listed on Singapore exchange and have been asked to expand the company’s product/service to Australia. In this case I had chosen Far east hospitality under far east orchard organization, I wanted to expand my hospitality business to Australia.
Analysis: Company: Justify your choice of entry mode by analyzing the company’s resources and the nature of its main product/services.
Analysis: Context: Justify your choice of entry mode by considering the cultural, legal, political, economic and market environments related product/services in Australia.
Scale: Why do you think your choice of the entry mode suits the company in term of scale, risk level, control level and integration level(level of integrating with local market)
I will be attaching the annual report on Far east orchard organization together with their hospitality report. I know my informations is too overwhelming to fill up 2 pages, however, please help me, I Just need a guideline on how to start my report and where should I focus. Thanks
