“marketing is becoming increasingly irrelevant to the needs of business today”. To what extent do you agree with this statement?
Order Instructions:
can only use the 5 sources provided! The client’s position is disagree.
1.Chapter 1. Introduction-marketing in the contemporary organization
Parsons & Maclaran 2009
2.evolving to a new dominant logic for marketing
Stephen L. Vargo & Robert F. Lusch
3.On defining matketing: finding a new roadmap for marketing
Christian Gronroos
4.Back to the future: Integrating marketing as Tactics, strategy, and organizational culture
Frederick E. Webster Jr.
5.Does marketing need reform?
Jagdish N. Sheth and Rajendra S. Sisodia
“marketing is becoming increasingly irrelevant to the needs of business today”. To what extent do you agree with this statement?
800-1000words
(= approx.. 3-4 sides of A4, double spaced)
Must be referenced appropriately and include a reference
Use Arial size 12 front
