Macro/Micro Analysis report for (Cartier Jewelery) 1.To develop students’ ability to think critically and systematically about Geopolitical, economic, and legal issues that have impact on the environment 2.Evaluate and critically analyse key debates in the fields of geopolitical, economic, and legal environment and explain how the market system affects the competitive environment 3.Demonstrate understanding of the global business environment by communicating, both verbally and in writing, complex ideas and arguments about the evolution and dynamics of the world economy 4.Identify, synthesise and present a critical evaluation of complex ideas and arguments and present in a form of report The report must : critically evaluate the focus of the business and its market • Identify and critically evaluate the geopolitical, economic and legal challenges and issues that are currently and could potentially impact on the activities of the business and its market.
• Critically examine the company’s internationalisation strategy, with a particular focus on its entry mode(s) in foreign markets • Provide a set of well argued and developed recommendations on how the company could address some of the identified macro and micro environmental challenges and issues. The criteria should cover: -Knowledge of business focus and market -Knowledge of Macro environmental challenges (geopolitical – economic – legal) -knowledge of internationalisation strategy – conclusion & recommendations *** i need more analysis to cartier with its competitors especially in terms of marketing strategies such as inventing the love and trinity jewellery collection which is meant to serve occasions such as marriage, wedding and valentines and has been a signature of cartier (that went viral) in its recent years and main selling item.
How cartier extended and diversified in its production to creating luxury bags, leather, wallets, pens, glasses, (relating it to the macro-micro analysis) – need a graph showing cartier existence among the following competitors in brand: vancleef & apparels, bvulgari, chopard, messika, tiffany & co, would like details of selling power in Arab states such as dubai, qatar and Kuwait (franchising strategies in each region) *please add to the intro that the reason of choice to write about this org. is because of passion towards luxury jewellery Please arrange each section under one header.
