‘Going global, acting local – communicating global brands to global markets’
Brand examples which may be suitable
Pizza Hut
Ben and Jerrys
Walkers/Lays
Gillette
HSBC
Various Cars
Zara
Nivea
Nespresso
IKEA
Haagen Dazs
H&M
L’Oreal
Heineken
LG
The following brands CANNOT be chosen:
McDonalds
KFC
Burger King
Pepsi
Coca Cola
Red Bull
Starbucks
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