Required Readings: Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness Thompson, A. A., Peteraf, M. A., Gamble, J., &
Strickland, A. J. (2016). Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases (20th Ed). New York, NY: McGraw-
Hill
GUIDE TO CASE ANALYSIS (starting section CA1 – CA12)
Complete a Case Analysis to analyze a companies Strengths, Weaknesses, Opportunities, and Threats
Details:
Read Case 22: The Walt Disney Company: Its Diversification Strategy in 2014 (pages C 119 – C134),
Complete a Written Case Analysis (3-5 pages, not including a title page and references page)
(1) choose a model from chapter 3 to perform an external analysis
(2) choose one of the technique from chapter 4 to perform an internal analysis
(3) present your findings as a SWOT report including components of Strengths, Weaknesses, Opportunities, and Threats
(4) propose an action plan and set of recommendations addressing the issues you have identified
