Outline your approach to identifying your target market

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Bariatric surgery, which at times is considered an elective procedure, is very popular in the U.S. During their recent monthly meeting, your hospital board of directors has recommended that you start a bariatric surgery center of excellence.

Using the South University Online library or the Internet, research bariatric surgery. Based on your research and understanding, respond to the following:

  • Outline your approach to identifying your target market. Share who will be able to afford this procedure as an elective surgery as well as the medical disciplines involved with evaluation and care.
  • Identify and explain the indirect financial benefit from a bariatric center of excellence to various hospital departments, which would result from this hospital based program. When considering the indirect financial benefit, review the financial impact from the patient’s first evaluation to their final postoperative visit.

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