1. Current situation of Thailand tourism (focus on negative experience that tourist find)
2.Concept of Supply Chain Management for tourism industry
3. Concept of customer experience management (CEM) for tourism industry
4. How to create good customer experience by using supply chain management concept
5. Implication of supply chain management and customer experience management for tourism industry
6. Key success factors of creating good customer experience for tourist in Thailand
7. Best practices of this issue
