Evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business

KOYO JEANS COMPANY – Essay
Evaluate the internationalization strategy of the business and make recommendations to the Board of Directors on suitable future internationalization options available to the business.Evaluation and recommendations should be presented as a Management Brief.
Management should include:

1.Title Page

2. Table of contents

3. Introduction

4. Environmental Audit (Current markets)

 

5. Internationalization

• External Analysis (2 new host countries : Germany and United Kingdom)
– Macro, micro and lifecycle
• Evaluation of National Competitive Advantage
• Evaluation of mode(s) of entry (Suitability and feasibility) (ex: joint venture frnahcising)

6. Conclusions and Recommendations (including pros and cons)

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