Consumer Culture

Topic description:
In concert with our classes on advertising and consumer culture, investigate the relationship between the stuff you buy and your sense of yourself.

Take a look around your home or room and make a list of all the branded products you’ve purchased. Then organize these items into categories and analyze the patterns you find. What kind of psychographic profile do you think is implied by the items and categories you have listed?

Next, think about your reasons for buying these products. All of us need food, clothes, and toiletries; but why did you buy these particular brands over others? Is it because your family has always used it? Is it because it makes you feel a certain way about yourself, or enhance the image you’d like to have or project? Do these brands help you stand out as an individual of give you membership in a select group of people or both?




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