The Assignment: Students submit ONE 5 page paper, double-spaced. All papers should be in Times New Roman 12pt, with standard default margins.
Page count DOES NOT include cover page or bibliography

Value: The paper is worth 30% of the total course mark

The Topic: Students will watch the documentary Consuming Kids. They will address the following issues: Do you think that the marketing to

children is a social problem? Why? What must be done about it, if anything? Use examples and a detailed argument.

Due Date: Papers are due Nov 10 by 11:59 pm
Papers more than one week late will not be accepted

Submission: Students will submit all papers electronically via Blackboard which will automatically submit to TurnItIn (without need of a

-On Blackboard: Go to Paper Assignment, Paper Submission, then submit as an attached file.

Feedback: A link to your marked grading rubric with comments will appear in the Paper section once your mark has been released. It will be in

the bottom, right-hand side, and will be a file with your name on it. There will also be comments made directly on your paper

Late Assignments: 2 points out of the total of 30 will be deducted for each day that an assignment is late. No exceptions other than for SERIOUS

and DOCUMENTED reasons. (Doctors notes, notes from funeral home directors etc. MUST be provided for an exemption to be considered). This means

that is may be simpler for you to just decide to do a later topic than provide an excuse for missing a due date. No papers will be accepted if

they are over seven days late, unless substantiated with medical or other documentation.

All information must be properly cited in APA format. The paper will include information from:
1) The Film “Consuming Kids” must be used. It is viewable online:
2) The course text must be used as a source. You may use any number of chapters you would like.
3) AT LEAST two additional peer-reviewed, academic journal articles must be used as a source (from UOIT library website). To find this, go

to, click on the “Articles” tab, search, download the article/articles that best suit your paper
4) You MAY use government websites, news, or magazine articles only if the information used is not already available in peer-reviewed

journals and you must have already used your minimum number of peer-reviewed journals.
5) Lecture notes are NOT acceptable as a source.
6) There is a marking rubric at the end of this document. This rubric must be copied and pasted to your paper after the bibliography. If

you fail to do so, you will lose 2 points and will not receive an overall paper evaluation with comments – you will receive just a mark.

Mandatory Guidelines:
1) Style: May be written in either first or third person depending on student’s preference
2) Title Page: Must contain a title, professor’s name, date, and course code.
3) Page Numbering: All pages must be numbered EXCEPT the title page – the page with your intro paragraph will be page #1. (in Word, start

page numbering at 0 and suppress page numbers on the title page to do this). Numbers may appear anywhere on pages as students desires.
4) Intro Paragraph: Must have an introductory paragraph which contains the following elements, in ANY ODER that you feel comfortable with:
a. The sell: A sentence or two that convinces the reader that the paper is addressing and important topic (i.e. make the reader care about

your paper). Example: “poverty rates, as baker (2011) has shown, are rising dramatically in Canada, it is important, then, to explore the causes

of poverty in this country.”
b. Topic Statement: A statement about WHAT your paper will explore: Example: “This paper will explore the causes of poverty in Canada”.
c. Theses Statement: A strong stance that you will be arguing with regards to the topic – often contains the word “THAT.” Example: “I will

ague THAT poverty in Canada is caused by a lack of opportunity available to those with lower incomes” (Yes, you will be giving away the ending

of your paper here).
d. An Outline: A very brief (one or two sentence) explanation of the form that your argument will take in the paper. Example: “In the first

part of the paper, current thinking about [the topic] will be explained; this will be followed by a critical reflection on the issue”.
e. IMPORTANT: Be concise. A good introductory paragraph should be between ½ and ¾ of a double-spaced page and must NEVER exceed one page in


5) Body Paragraphs: A paper this size should contain 4-8 body paragraphs that are approximately ½ to ¾ of a page in length. If you are

writing a paragraph that exceeds one page, you should break it down into two separate paragraphs.
6) Topic Sentences: Each body paragraph should have a clear topic sentence (usually the first sentence) that relates directly to every

other sentence in the paragraph. It is like either a thesis or topic statement for just that paragraph. It may not have to be cited if it is

just your indication of the content of the paragraph to follow.
7) APA In-Text Citation: Cite properly, according to APA guidelines ALL INFORMATION YOU WERE NOT BORN KNOWING. You must cite information

whether is in your own words, or is a direct quotation. Examples of APA in-text Citation are here:
Everything must be cited except:
a. Your topic sentence: Since this is just a statement of what you want to explore. You also may not need to cite topic sentences of each

paragraph if they are just your indication of the content of the paragraph to follow (you will have to use your common sense to decide when a

topic sentence needs a citation and when it doesn’t)..
b. Your thesis sentence: Since this is by definition YOUR FINDING after critically considering all information..
c. Your Conclusion: The conclusion paragraph should be a summary of your entire paper and especially your findings. NO NEW INFORMATION

should appear. Therefore there should be no need to cite anything. It is your own very concise summation of the issue.
8) Conclusion: All papers should have a short concluding/summary paragraph in which you (in any order you like):
a. Re-state your thesis
b. Summarize the main arguments
c. This should be little more than a summary of information and findings that you have already presented. Somebody should be able to read

it without reading the rest of the paper, and know the main points you made.
d. Keep it very short – including only the most important information.
9) List of References: All papers must contain a proper APA-format list of References. Examples of a proper APA reference list are Here:
10) Overall Outline: Given the information above, the paper should roughly follow this outline (the number of paragraphs for the body

sections are up to the discretion of the student):
a. Title page
b. Introductory paragraph
c. 4-8 body paragraphs
d. Concluding/summary paragraph
e. Proper APA Reference Page.


1) Sample Essay: A sample essay has been provided for you on Web CT. This is a third-year essay of a different length and of a different

topic, but will give you a very good idea of format, style, and citation requirements.
2) Grading Rubric: A rubric outlining the criteria we will use for grading this paper has been made available on Web CT, so you know

exactly what we are looking for when we are marking.
3) Sample APA Citation and reference page:

If a student strongly disagrees with the mark they receive for this assignment, the procedure for re-marking is to first submit a paragraph

outlining the specific reasons why you believe you deserve a higher mark. This should be submitted to whoever marked your paper (professor or

TA) within one week of receiving the original mark. After a review you may end up with a mark that is higher, lower, or (more likely) the same

as the original. So make sure that you are requesting a remark for a very good reason.

GRADING RUBRIC – copy and paste at end of paper before submitting
Introduction paragraph is concise with clear topic sentence, thesis statement and indication of the outline and purpose of the paper.

0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
Discussion of general issue: How well and thoroughly does the student explain the issue? Do they understand their own sources (film, articles,

text) and convey this understanding clearly?
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
Analysis: How well does student explore the issue critically?
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
Use of Theory: How well does the student relate the discussion to social science theory?
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
Conclusion: re-iteration of main points and thesis plus some originality and policy suggestion/s.
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
Clarity of Argument: How convincing, direct, substantiated, logical, and clear is the argument as presented?
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
In-text citation used for ALL information other than thesis statement, conclusion, and perhaps some topic sentences of paragraphs.
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
Paragraphs are ordered logically, have clear topic sentences, contain only relevant info, are less than one page (double-space) in length, with

smooth transitions.
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
General grammar and writing style:
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
References: Does the student use proper references such as the textbook and peer-reviewed journals and avoid pure speculation, “common

knowledge”, lecture notes, and non-academic sources?
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
Reference page: with proper sources, and proper format
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
Formatting: Pages are numbered and the paper is generally well formatted.
0 Very Poor 0 Needs Work 0 Good (average) 0 Very Good 0 Excellent
TOTAL: /30