Global business strategy


You are required to prepare a well-structured, well-referenced analytical academic report (max 2500 words) on the case study:

E.J. SUITS: Developing a global fashion firm through an international production and sales network
(Taken from: Sydow, Jorg, Schuessler, Elke and Mueller-Seitz, Gordon (2016) Managing Inter-Organizational Relations: Debates and Cases. UK:


Discuss critically E.J. SUITS’ development of a global fashion firm by examining their strategies and their decisions regarding the firm’s value

chain, their selection of production partners and retailers, the supply chain and the opportunities and risks inherent in all aspects of their




• Read the case study several times to make sure you have a good understanding of it.

• Evaluate the strategies the company adopts by using the questions at the end of the case study to assist your analysis. Please do not keep closely

to the order of the questions but determine the structure for your report yourself.

• You will need to make use of models and tools discussed during the module to assist your analysis. Please remember to customize any models/tools

you use to E.J. SUITS and place them in the appendix, referring the reader to the appendix from within the text.

• You will need to undertake some research, so remember to be critical of your sources and the models you use and to include references to these

sources and models in the text.

• Make recommendations on suitable strategies the company might have followed and comment on whether any of the options you have evaluated above

would have served the company better than the options they chose.