Apple Case

Group Paper and Presentation
By the third week of the semester, students will be assigned to a group for the purposes of preparing a paper and presentation on CRM issues. You can create groups of 4-5 students on your own. On the due date for group formation, any unattached people will be assigned to a group by the instructor. This project requires that each group assesses a real company’s CRM systems, management, and efforts, and make specific recommendations that would enhance the company’s ability to develop more valuable and meaningful customer relationships. You must choose a company with a local presence, in order for the group to assess the company’s offerings and to make a site visit. You will NOT be required to contact this company, only observe and research its CRM activities, technology, and strategies – though you may choose to contact the managers if you so wish. If you choose a company where one of the group members works, please make sure that everyone in the group participates in as much as possible with regard to data collection and assessment of the company.
During the last week of classes, each group will submit a paper and deliver a presentation. The paper should be no more than 10 pages (single‐spaced, 12 point font, not including tables, graphs, and citations). The presentation will require every member of the group to present equally, and will be limited to 15 minutes (not including questions at the end).

Both the paper and presentation should attempt to cover the following material (where appropriate to the specific company being profiled):
1. Provide an overview of the company’s industry, target markets, customer profiles, recent history and performance, and level of customer orientation.
2. Create a description of any CRM systems in use, including sales force automation, and any issues regarding implementation and management. Identify issues in technology or usage related to CRM.
3. Conduct an assessment of the company’s customer equity profile, with comparisons to competitors in its largest target markets.
4. Produce an assessment of the company’s customer portfolio, with particular attention paid to varying value propositions, including pricing, which attempts to manage the quality of the portfolio.
5. Conduct an analysis of the company’s sales efforts, especially regarding the cultivation of customer relationships.
6. Provide a description of the company’s promotional efforts aligned with one‐to‐one marketing and socially‐networked marketing. This section should tie directly with the company’s CRM efforts.
7. Describe types of customer interactions observed in order to assess the company’s service and CRM design.
8. Produce a blueprint of one of the company’s service offering, focusing on physical evidence, customer actions, customer contact points, employee actions, and support resources and processes. Identify issues with the service processes or outcomes and suggest an improvement.
9. Provide recommendations that address specific issues identified in the above analyses and assessments. This section should be worthy of submission to the company’s C‐level management suite, with specific directions, estimated budgets (when possible), personnel involved, and timelines.

Overall, the quality of the paper and presentation will be evaluated based upon the group’s ability to synthesize information from a variety of perspectives and specific literature and topics explored in this class, and, most importantly, the quality of the recommendations (Do they address the gaps identified?
Are they feasible and targeted? Will they provide the company with capabilities related to customer relationship management that should positively affect firm performance? Do they identify the types of resources that will be necessary to implement these recommendations?) The presentation should be conducted as a consultants’ client meeting, informing while engaging the audience. I encourage groups to be creative, in order to best present their assessments and recommendations.

Policy Issue/Action PowerPoint Presentation


This assignment builds upon the previous two assignments. In previous assignments, you developed a policy brief and policy analysis paper on an issue. Assignment 3 is a PowerPoint presentation that is to be in the form of testimony to a legislative committee. The point of this assignment is to get your message across to those making the decisions. The presentation must be recorded. The slide presentation is limited to 8 slides and the time is not to exceed 10 minutes. The final score for the assignment will be reduced by 1 point for each slide over 8 and each minute over 5. After you have recorded the audio, review your presentation and be certain that the audio is optimal quality. No exceptions for poor quality audio may be attributed to technological deficits. The format for the presentation will be:
• Title slide
• Introduction: State your name and the organization you represent (including a very brief description of the organization).
• Problem Statement: What are you here to address? Why is a concern for you?
• Recommendation — What is your solution? What is its impact in terms of costs, savings, lives, etc.?
• Summary and Thank you: Don’t forget to end with your key points and thank the committee.
• Reference(s) – From which source was the information taken?

—–Part 2. (5pts.) You will also prepare a one-page summary (no references needed) in WORD of the policy analysis as a reminder of your issue, organization and recommendation. This summary will be done in SBAR format*. SBAR was originally developed by the US Navy as a communication technique that could be used on nuclear submarines. Include a title page.
Situation: Briefly describe the problem.
Background: State the pertinent history. How did the problem or issue get to this point?
Assessment: Summarize the facts.
Recommendation: What should be done next? How do you want to fix it?
(Remember, this is also a persuasive piece. Don’t fill every space with words making it hard to read. Committee members hear testimony from hundreds of individuals and organizations. You want them to remember you, your organization and recommendations. You want them to look at your document and find your key points.)
The assignment is due according to the date posted in the Activities and Assignments Schedule


Do not fill the slide with paragraphs. Use bulleted points and limit graphics.

A title page and reference page in correct APA format must be included in the presentation. If you have questions refer to the 6th edition APA manual.


Week 6

GOAL: Create a four-six minute video news story presentation, accompanied by a 500-600 word written script/text of the video news story (with minimum three citations/references) that gives an analysis of a recent ethics scandal, corporate social responsibility scandal, or environment sustainability scandal. Be sure that your presentation makes a definitive statement connecting strategic planning to ethical, moral, social responsibility of organizations. In other words, this is not merely a report, but a scholarly expos� of the ethical effects of strategic planning. Note: This assignment has two parts.
Instructions: PART ONE�Write 500-600 word paper that is written as a news story, and give an analysis of a recent (last three years) management scandal involving ethics, corporate social responsibility, or environment sustainability. Connect the news story you present with the need for ethics and social responsibility in strategic planning. How could a more effective strategic plan affect the issue(s) included in the news story? See Chapter 9 in the course textbook to introduce the overall subject material, and to give you suggestions about where to locate appropriate news material (Hint: you must not write about TOMS Shoes, a topic in the forums). NOTE: This paper will not be examined for APA compliance, but will be checked for appropriate source verification. Therefore, show your sources clearly (using citations is the most effective way to link sources with references). The writing should contain a minimum of three scholarly citations/references beyond your textbook (use the APUS Online Library as resource). A title page and references page are required, but APA will not formally be graded. When you create a YouTube of your news story (see Part Two), include the link in the paper on the Title Page as the second line under the title.
Each file OF YOUR WORK should be named in the following manner: Last name�truncated Week Number-Assignment name (abbreviated if necessary)
For example: Smith-Wk03-Ethical News Story
QUESTION: Why do students need to submit a paper along with the video of the news story? ANSWER: So the professor can check for originality�to ensure that the information presented in the news story is original (or paraphrased) material from the student.

PART TWO�Create a video using the paper as a news story script. The video portion of the assignment may be created in YouTube so that only a link needs to be submitted here (recommended). Or, you may upload an MP4, QuickTime video, or equivalent (under 25MB; larger files not allowed for upload).
Submittal of Paper and Video:
Upload your paper (.doc) and video in the assignment section for grading as a Word.doc attachment. Place the link for the YouTube as the second line on the Title Page under the title of the paper.
Grading Rubric/Assessment: See Video Grading Rubric (Note that the quality of the written paper is assessed in the rubric under the �Preparation� section)
NOTE: If this is your first video, let this serve as a way to expand your skill capability in management practice. If you need help, you can always ask. If YouTube is too challenging to figure out, produce your video on an iPod or SmartPhone and send it in that way. This is your time to shine!

Presentation of Research

Resources need to be dated between 2010-2015

Presentation of Research
Evaluators should expand upon considerations of research rigor and also be mindful of the larger context in which they are working. Evaluators should be mindful of the effect evaluations have on policy making. To ensure that evaluation results are useful, evaluators should consider how their findings can be used to inform program and clinical practice from the beginning of their research.
Guidelines for maximizing utilization of evaluation include:
Evaluators should understand the cognitive styles of decision makers. A way to achieve this is to tailor reports to the specific audience(s).
Evaluation results must be timely and available when needed.
Evaluations must respect stakeholders’ program commitments. The usefulness of evaluations depends on wide participation in the evaluation design process to ensure sensitivity to various stakeholders’ interests.
Utilization of dissemination plans should be part of the evaluation design, this include short and long-term recommendations.
Evaluators and decision-makers must share an understanding of the purposes of the study and agree on the criteria by which successful use of the findings may be judged.
(Rossi, Lipsey, & Freeman, 2004, p. 416)
For this Discussion, you reflect on how evaluations can be used, who are the stakeholders, what methods will you use in your evaluation, and how will you disseminate your results to ensure that your recommendations are adequately considered.
Post by Day 4 a brief summary of your Clarksville program.

Then describe how you might present your process and outcomes evaluation results to stakeholders associated with your Clarksville program.

Identify two of the stakeholders and describe how you might present negative results to each type of stakeholder in a constructive manner.

Provide suggestions on how these findings can be used in the program and whether you believe that the suggested changes are likely to be implemented.

My Clarksville Project:

Clarksville is the fifth-largest city in the Montgomery County, Tennessee with a population reported of 132,963 in the U.S Census in 2010 and predicted to be around 146,806 in 2014 (United State Census Bureau, 2015). The small city is growing concern due to its ever increasing crime rates which is a total of 5,061 (Annually) out of which 750 incidents are recorded as highly violent instances. Which are broadly 543 assaults; 6 are murder cases, 84 rape cases, and 115 robbery cases. According to our research of Tennessee and other state lists there were 187 registered sex offenders living in Clarksville, Tennessee as of August 31, 2015. The reported numbers for sex offender with respect to sex offenders is 762 to 1 (, 2015).

Domestic violence is referred to as abusive behavior displayed in any relationship that is part of the nature or dominance of one partner to dictate or drive terms over the other intimate partner. There are various types of domestic violence be it physical, economic, sexual, psychological, and influential power play. It is started off by injuring, manipulating, isolating, terrorizing, threaten, blaming, torturing and coercing. The city is quite high on crime rates even after the city is known as an industrial city (, 2015).

There is the need to mobilize the community to prevent domestic violence. The community would be encouraged to strengthen informal social networks. These networks consist of family, friends, co-workers, neighbors, and other religious, civic, and community ties. Domestic violence intervention strategies focus on strengthening existing informal social networks or developing new ones through volunteer, peer support, and mentorship programs. These strategies focus on building healthy relationships to prevent violence from occurring, reduce isolation so that problems can be more quickly identified, and encourage community members to support one another in promoting nonviolence.

The law enforcers do not get proper information and mostly people withdraw the complaint saying it was a mistake and therefore the guilty are not brought to justice, the suppression causes the concern to grow. Support group and other methods of assistance need to be shared. Community groups are there to protect child care and other supports. So an awakening is needed to prevent such abuse in the name of comfort. Various shelters are already part of the program that is being done by the government itself (U.s Department of Housing and Urban Development).

The effect of treadmill on adolescent cerebral palsy gait compared to ground walking

clear, concise summary of the critical thinking project
The abstract/summary includes all of the necessary elements. The clarity of each element is outstanding. The abstract is concise and the structure is outstanding. The abstract/summary is an outstanding representation of the study proposed.
The context and purpose of the study is clear
Critical discussion of the context of the research problem including background information has outstanding clarity. There is outstanding justification (critical judgements) for the study proposed
*Research Q
The research question aims */objectives */hypotheses * (as appropriate) are wholly correct and explicitly linked to the literature reviewed.
The research question is outstanding. It is clear, concise, informative to the reader and is focused on the literature review. Research aims*, objectives*, hypotheses* (*as appropriate) have outstanding clarity and wholly reflect the question set
The proposed research design is appropriate and justified
There is an outstanding critical discussion and/or justification of the research design in relation to the study aim*, objectives*, hypotheses* (*as appropriate).
The proposed sampling strategy and proposed number of participants is justified
There is outstanding justification of sampling strategy including how and from where the sample will be obtained. Outstanding justification for sample size. Details and justification of inclusion/exclusion are very extensive
The outcome measures/data collection method is justified
There is an outstanding critical discussion of the outcomes used to collect and record data for the study proposed. Justification for the use of outcomes, including details of their psychometric properties is extensive
The data collection procedure is feasible, detailed and has a low risk of bias
Detail of the procedure (including pilot study) is outstanding, allowing the study to be accurately reproduced. There is a very logical approach resulting in a low risk of bias
The ethical issues pertinent to the proposed study have been critically discussed and systems have been proposed to ensure the wellbeing of the participants
There is outstanding critical discussion of the ethical issues and where issues have been identified these have been very highly pertinent to the study proposed. There is outstanding evidence that the participants will be treated ethically. The plan for seeking ethical review has outstanding clarity.
*Data analysis
The proposed methods for data analysis and presentation are appropriate and justified.
There is outstanding critical discussion of how the data collected will be analysed. Justification for the choice of methods of summarising and presenting, describing and analysing the data (including statistical tests to be used where appropriate) has outstanding detail and is entirely correct.
this is the things should be included in the proposal in details and critical please.
for the references I already have 5 references and I’ll upload it , so use the articles that I give.

***you want the article by email?

I need research proposal, with
introduction of the cerebral palsy and physiotherapy, and specifying the search strategy with the inclusion and exclusion criteria to the article that I choose which I use recent article, with high rate in PEDro website.
Next, literature review , critical appraisal for each article, then specify the gap (rationale) for the paper is to focus on adolescent age and effect of treadmill on this age compared to ground walking.
Then, The Methodology in this part talk about the sample size and specify how you choose it by power sampling.
The inclusion criteria: the patient age from 13-18, ambulatory with or without assistive device,
The exclusion criteria: receive Botulinum toxin injection the last 6 months, had and orthopedic problem or surgery, absence of cognitive or visual impairment.
Result: use the statistic with SPSS.

Presentation of an applied business research problem or opportunity

The Task:
You are required to produce a video of no more than 5 minutes that demonstrates
an applied business research problem or opportunity.
Make sure that your video includes the following elements:
1) A very brief introduction about yourself (name, field of study, some background information) ≈
30 seconds
2) Area of interest and choice of research topic and what research methods (based on secondary
data and published business research) have been adopted ≈ 60 seconds
3) Explain how this topic is linked with aforementioned interests including a brief description of
the organisation you chose ≈ 60 seconds
4) Set formally why this is an interesting topic and argue why you have chosen this topic by
providing a strong rationale and justification ≈ 60 seconds
5) Discuss briefly the aims and SMART (Specific, Measurable, Assignable, Realistic, Time-related)
objectives ≈ 60 seconds
6) Conclusions ≈ 30 seconds
Assessment criteria:
 Introduction (10%)
 Area of interests and choice of research topic (20%)
 Presentation of applied business research problem/opportunity/application or challenge
including rationale (20%)
 Demonstration of aims and objectives (20%)
 Conclusions (10%)
 Presentation skills (professionalism, personal creativity, timing, effective use of
eyes/face/gestures/body language) (20%)
Learning Outcomes:
 Appreciate the nature of business research and the research process.
 Critically evaluate the quality of secondary data and published business research.
P a g e | 3 Applied Business Research & Analysis
MARKING CRITERIA for Applied Business Research

Employability In Action

Module title :Employability In Action

Assignment title :Psychometric Test- analysis & reflection Mentor & HR Advice – Report, Reflection, Evidence & Actions

Layout/Presentation: Aerial font with a 1.5 spacing between the sentences and paragraphs

Title: Reflective journal, the individual student will reflect back on the activities conducted in class as follows:

 Kims game
 Marshmallow challenge.
 Belbin teams role ( linked this to your role within the groups formed for the various exercises)
 Personality assessment
 Strengths and weakness
 Work turn on and offs

Some points you may want to consider whilst writing your reflection (these points are guidelines only)

• What was the exercise brief (did I understand the instructions if not, why didn’t I?) what did you think the purpose of the exercise was?

• How did I preform in the team, was my Belbin assessment correct (what do you mean here – do you mean does the student agree with the assessment? )Am I actually a team player, am I a leader or follower, did I sit back and let others do the work

• What did I learn about myself during this exercise? What do I need to change and what’s my plan to do so
• How will what I learnt change my behavior in the future. Previous experience can predict future behavior.
Presentation 20%
Structure/Layout/referencing 30%
Reflective content 50%

Portfolio part2

This assessment requires you to draw together the work you have done in analysing your professional strengths and weaknesses. You will reflect on your interpersonal and organisational effectiveness and identify areas for professional development.

This is what my team have done:
For group presentation preparation, our team had few team meetings and separate the part(who is doing which part), also we communicated and had discussion on the facebook group page. We all made a separated part in each members and put it together and we had a presentation practice together before we did our presentation.
Please follow the instruction carefully that I uploaded before you start.
Also I uploaded an example of this assessment and portfolio part1 that I have done. These should be helpful for you to work on this assessment.

Workplace Project Report and Workplace Project Presentation.



a) Workplace Project Report
b) Workplace Project Presentation
for both Word Limit 2,300 – 2,500 words

1) Assessment Details:
This assessment task assists students to develop skills in communicating and negotiating with a range of stakeholders during the life of the project (project attached); critically reflecting on project progress and identifying contingency strategies if required; communicating project findings within the workplace and presenting project findings to an internal/external audience.

This assessment will comprise of two components:

Part a) – Workplace Project Report – Word Limit – 2,000 words
Your workplace project report should provide a comprehensive review of your project. It should take the form of a formal business report that can be presented to all members of your organisation. It is appropriate to write this report in the third person.

Central to your report should be a comparison of the actual process and outcomes with the plans and goals outlined in your preliminary project report(attached).
The exact contents of your workplace project report will vary according to the nature of the project undertaken. Your report should include all of the standard formal business report requirements such as executive summary etc., and a summary and critical discussion on all areas that are relevant to your particular project and its execution for example:
 the issue the project investigated
 the project plan,
 methodology used and the extent to which you applied it
 project highlights, disappointments, set-backs, problems
 project outcomes, recommendations and interventions required
 lessons learnt, both professionally and personally

Part b) – Workplace Project Presentation

For your presentation, please read carefully the following scenario under which you are to present.
After six months in your current position in your organisation, the senior management team has asked you to provide a presentation outlining the latest project that you have project managed as part of your role in the organisation. Of note, there will be members of your audience who are external consultants to the organisation and not necessarily familiar with the aspects that you will be reporting on.

Your presentation should provide a succinct overview of the planning, implementation and outcomes of your recently completed project. Your presentation must demonstrate your ability to manage the planning and implementation of a project. It should conclude with a reflection that will demonstrate to the management team of your ability to learn from your experience.

You have been directed that your presentation should last for approximately 20 minutes. A warning bell will sound at 18 minutes and you will be expected to conclude your presentation within the following two minutes. The management team may then have questions for you regarding your project.

Standard business technology (a computer, projector, screen and lectern) is available; however you are encouraged to consider other creative alternatives in order to engage your audience.
As a final requirement, a hand-out summary of your presentation must be provided to all members of the management team the day prior to your presentation. Do not feel that you are restricted to providing Power-point slides for the summary. You may choose to submit a pictorial A4 sheet. The aim is to provide your audience with a snapshot of your project prior to your presentation.


1. Please use APA style and the paper will be reviewed for correct grammar and spelling.
2. Use a Nursing Theorist/Psychodynamic theory to guide your care
3. References: Must have three current references from the past 5 years.
4. Include the following elements:
1. Use of APA style and grammer
2. Identifying data but only use the individuals initials
3. Chief Complaint
4. History of Present Illness
5. Psychiatric History
6. Personal and Social History
7. Mental Status Examination
8. Suicide/Homicide assessment
9. Medical History
10. Allergies
11. Current Medications
12. Review of Systems
13. History of abuse/trauma
14. Mental Status Examination
15. Assessment ie DSM DX
16. Nursing Theory/Psychodynamic Approach
17. Treatment Plan/Goals
18. Education and Referrals
19. Conclusions and Summary
20. References including evidenced based data
Rubric for Case Presentations
Scoring 5 4

Excellent. All criteria met Good.
Majority of content met
Some required info is
missing or not logical Most of the vital data
is missing
Content is inaccurate
Use of APA format
Use of Theory to guide care
Articles are relevant and recent
Identifying data
Chief Complaint
History of Present Illness
Psychiatric History
Personal and Social History
Medical History
Current Medications
Review of Systems
Current Medications
Mental Status Examination
Suicide Assessment
Homicide Assessment
Abuse Assessment
Nursing Theory &Psychodynamic Approach
Treatment Plan/Goals
Education Referrals