Topic: International business management (TAWAZUN )
A real company from the UAE and follow the case project sample format. (TAWAZUN )
Step 1: Write a company case based on Al Ain Dairy Sample.(attached file )
Step 2: Conduct a PESTEL analysis and take that company to any country of your choice. Also mention which entry mode strategy you will be choosing to enter.
After writing the case, also make a separate section to answer the below mentioned questions related to your case:
Question 1: Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis of your company.
Question 2: What would be the best strategic plan for the company for the next three years? Why?
Question 3: What are the resources needed to manage the new initiatives?
Make sure you should follow the APA referencing style for in-text citations and references.