This assignment requires you to write a 1,750 word original essay answering the following Questions:
Critically evaluate the Danone case study using key frameworks of international business.
The intended learning outcomes are that on completion of this module the student should be able to:
Identify and employ appropriate strategic frameworks to evaluate the structures of global trade and international business.
Critically evaluate the impact of socio-economic, political and legal environments on international business.
Explain and assess the operational strategies used in international business and the importance of these strategies in global business development.
Analyse the differences between domestic and global business operations.
In the essay you should use the theories and frameworks of international business as analytic lenses to explain Danone’s international strategy.
Your essay could draw on a range of the frameworks that you have studied as part of this module. The nature of the case means that you are likely to focus your answer on a discussion of strategies for foreign market entry, and international strategic alliances. You may also want to bring in some of the issues you will have encountered in the lecture and seminar on international strategy