media planning

Media Plan Outline
Step 3

3. Determine Media Strategy

Media mix and vehicle selection (paid media)
• Media choice
• Specific vehicle choice
• Scheduling, Reach and Frequency (GRPs, TARPs, ERPs)
• Costs (CPMs, CPP etc)
Media mix & strategy for owned media
• Media and vehicle choice
• Scheduling, Reach and Frequency
• Cost equivalencies if possible
Media mix & strategy for earned media
• Media and vehicle choice
• Scheduling, Reach and Frequency
• Cost equivalencies if possible

4. Detail Decisions in Media Flowchart

Create Media Schedule:
Detail monthly spending, media distribution via specific vehicles and attainment of objectives of paid, owned and earned media

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