You are to investigate and analyse the UK marketing activities of Tesco http://www.tesco.com/ focusing on the Tesco own label brand ‘Finest’.
TASK
Produce a report (3000 words) that identifies, describes and critically evaluates Tesco, in the following marketing areas:
The main strengths and weaknesses of the company, the key opportunities and threats for your chosen brand. (20%)
The segmentation, targeting and positioning strategy for your chosen brand. (15%)
The marketing mix for your chosen brand. (40%)
The competitive situation the company faces for your chosen brand. (15%)
Recommendations based on the analysis above to improve the companies’ competitiveness (10%)