Second Optional Extra Credit Assignment Instructions

 
Write a one-page position paper (double-spaced) on whether pursuing a policy of corporate social responsibility is a useful part of a company’s competitive strategy.

Things to consider that may help you focus your paper:

Costs: Do the benefits of pursuing corporate social responsibility outweigh the costs of implementing it?

Benefits: What are the potential benefits of being socially responsible? Can this lead to an improved brand image? Can this result in long-term savings?

Consumers: Does corporate social responsibility actually matter to consumers?

Politics: Do you think corporate social responsibility can help MNCs improve relations with government around the world?

WE ACCEPT